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This text tries to think about processes involved in the formation of the identity of a magazine editorial section. Taking as a reference a broad survey about Vida Simples magazine published each month by Editora Abril, we problematize up on the characteristics and structure of a publication and how its editorial movements and communications put into play some specular and metonymic dynamics that shape its entirety and at the same time provide reflective elements to an inquiry regarding the so-called magazine journalism. The main idea developed is that there is some self-reference that tends to infinity in the magazine and in the actions that it shapes editorially. It's a movement that, rather than pointing a thematic and ideological performance line allows the visualization of a journalistic procedural singularity. [ABSTRACT FROM AUTHOR]

There is a prominent subject in contemporary journalism. A growing set of stories deal, under the rubric of "services", with the issue of quality of life, discussing the well-being in current societies. Facing this context, this article aims at refl ecting on this topic through the lenses of magazine journalism. The paper sheds light on the way this type of information simultaneously responds to certain social demands and nurtures them. The discussion addresses historical questions and focuses on the dialogue between social issues and journalistic production, thus disclosing features of the magazine. It conceives of magazines as a specifi c medium of communication, which elaborates, through segmented publications, an editorial construct in consonance with a contemporary model of well-being. [ABSTRACT FROM AUTHOR]