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The relevance of the study is due to the development of the Russian insurance market, and, accordingly, changes in the insurance staff qualifying requirements. In modern Russian Federation three main complex factors determine this change: technological, organizational, juristic development of the insurance market, development of the educational system and new realness of the labour market. Since 2012 - 2015 the labour market innovations are concern with the professional standards, but especially in the insurance market their implementation is too hard compare another financial and industry sectors. The second factor is new forms of education results, content and structure development of educational system: for example, Master Program "Insurance Business" received the first certificate of professional public accreditation among all Russian educational organizations and programs (this is once more paradox, considering a low demand for the profession). Finally, of course, the insurance market, which defines the functional content and requirements for specialists. In this regard, the article is aimed at the confirmation of the objectivity changes in requirements for insurance staff, identification the opportunities, the development proposals of the insurance staff profession, the main changes in the requirements for specialists. [ABSTRACT FROM AUTHOR]