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The article reports on the fifty-second conference of the American Association for Public Opinion Research held on May 15-18, 1997 in Norfolk, Virginia. The conference focused on the future of survey research on new methods of data collection, problems in maintaining response rates, and the latest methods for developing questionnaires. And there were many papers on that highly visible test of the accuracy of surveys related with the presidential elections. The session, entitled "Controversies in Pre-Election Polling," featured researchers C. Everett Ladd, Kathy Frankovic, Frank Newport, and John Zogby. Frank Newport, from the Gallup Organization, led off the session. He presented statistics on the margin of error in the presidential poll results going back to the 1940s. Several other sessions concerned the problems and impact of different modes of data collection. Two of these focused on the latest technology for doing surveys, the uses of the Internet for collecting data and disseminating the results. Two other sessions explored the impact of computer-assisted interviewing.