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Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanon—the most ethically charged advertising environment within MENA—as an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research. [ABSTRACT FROM AUTHOR]

Although the extended self-construct has been widely investigated in consumer research, it has inspired relatively few critiques. Moreover, there has been little research which directly assesses consumers’ own emic perspectives on the extended self. Here, an empirical investigation is reported which explicitly solicits consumers’ own ideas and hermeneutically considers them in relation to etic researcher theory. The findings indicate a major theoretical blind spot: not only do consumers differ in the polysemy, that is, the various meanings and discourses they apply to the extended self but also that marketing theory should be revised to reflect this lack of universal understanding. [ABSTRACT FROM AUTHOR]

This article introduces the emic–etic debate in the scientific study of religion\s and provides a frame for the special issue’s six articles on the topic. Departing from the broader debate’s early history in the 1960s, this article contextualizes the emic–etic debate and locates its point of entry into the scientific study of religion\s in the 1980s. This article argues that in the course of the debate the insider–outsider and emic–etic complexes have become entangled. In order to facilitate an understanding of the debate, this article maintains that the emic–etic debate in the scientific study of religion\s touches upon three central dimensions (existential–political, methodological, and epistemological). In order to move toward a clearer methodological and epistemological framework, this article furthermore proposes an iterative model that locates insider–outsider at the level of observers and emic–etic at the level of categories. [ABSTRACT FROM AUTHOR]

The current study investigates the incremental validity of emic personality traits over etic traits and GMA in predicting job performance. Demographics, cognitive ability and personality data from two samples, of Chinese and Romanian workers from the same company, were collected and contrasted with performance data collected at two points in time. Etic personality constructs in the area of conscientiousness have criterion validity for both the Chinese and the non-Chinese sample. Emic personality dimensions don't have incremental validity over etic traits for the Chinese sample. Potential predictive bias associated with measures of cognitive ability and personality on a sample including Romanian and Chinese working adults was also investigated. [ABSTRACT FROM AUTHOR]

This article introduces the emic-etic debate in the scientific study of religion\s and provides a frame for the special issue's six articles on the topic. Departing from the broader debate's early history in the 1960s, this article contextualizes the emic-etic debate and locates its point of entry into the scientific study of religion\s in the 1980s. This article argues that in the course of the debate the insider-outsider and emic-etic complexes have become entangled. In order to facilitate an understanding of the debate, this article maintains that the emic-etic debate in the scientific study of religion\s touches upon three central dimensions (existential-political, methodological, and epistemological). In order to move toward a clearer methodological and epistemological framework, this article furthermore proposes an iterative model that locates insider-outsider at the level of observers and emic-etic at the level of categories. [ABSTRACT FROM AUTHOR]