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Public acceptance is a crucial factor for the development of renewable energy. Therefore, the enhancement of intention to use renewable energy is required in seeking promotion of renewable energy. Thus, the aim of this study is implementing the theory of planned behaviour in order to analyse the main determinants of intention behind using the renewable energy in Lithuania, as one of the Central and Eastern European countries (CEE). The results show that respondents mostly prefer to use solar energy. Meanwhile the fewest citizens intended to use biomass and hydro energy. Referring to the results of regression analysis, the level of development of renewable energy and financial abilities influenced the intention to use renewable energy the most. Subjective norms also significantly and positively determined the intention to use renewable energy. Meanwhile attitudes to renewable energy had no effect on intention to use renewable energy. Only interaction of environmental concern and attitude to renewable energy significantly contributes to intention to use renewable energy. Therefore, this study contributes to the overall discussion on renewable energy usage and its proliferation in the European Union, specifically in the CEE region. • Applying the theory of planned behaviour evaluation of determinants of intention to use RES. • Respondents mostly prefer to use solar energy and the least intended to use biomass. • The level of development of RES and financial abilities influenced the most the intention to use RES. • Subjective norms positively determined the intention to use renewable energy. • Interaction of environmental concern and attitude contributes to intention to use RES. [ABSTRACT FROM AUTHOR]

Materialism is becoming a global phenomenon and is increasing exponentially. Lithuania, which has survived a long period of occupation, experienced privatization and goods' famine is attributed to the transition countries. In terms of materialistic values, Lithuania is not an exception, as material wealth and image are also very important. Thus, the main question of this paper was whether materialistic values could be reconciled with the pro-environmental behavior, which can be considered as one of the main aspects seeking sustainability. According to the Lithuanian representative survey and by applying the approach of structural equation modeling, the results showed that materialistic values had an insignificant impact on the environmental concern, belief, and responsibility. Meanwhile, analyzing the impact of materialistic values on conservation and princely behavior, it was found that because of gain goals, materialists were more linked to perform conservation behavior, and because of hedonistic goals – princely behavior. Moreover, the environmental concern significantly and positively influenced princely behavior, but negatively – conservation behavior. Environmental beliefs had a positive impact only on conservation behavior. These findings could be important seeking the promotion of pro-environmental behavior, particularly in materialistic societies. Image 10414 • Materialistic values are not compatible with environmental concern, belief, and responsibility. • Materialistic values positively influence conservation and princely behavior. • Environmental concern and responsibility directly, and belief indirectly influence princely behavior. • Environmental belief has a positive and direct impact on conservation behavior. • Environmental concern negatively, responsibility insignificantly influence conservation behavior. [ABSTRACT FROM AUTHOR]