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Sustainable finance is generally understood as the integration of environmental, social, and governance (ESG) considerations into the investment process. Based on participant observation of sustainable finance and impact investing conferences between 2015 and 2020, and a series of interviews with the sustainability team and several portfolio managers at a large European bank in 2018 and 2019, I show how the compulsion to define and measure sustainability indicators reflects the emergence of the market itself as an ethical subject, one that is capable of making the most efficient, and thus the most ethical, decisions. This has implications for ethical intersubjectivity in sustainability more broadly. I situate this claim alongside recent work in anthropology and geography on the translation of social and environmental values into financial values, as well as on work in the anthropology of ethics and its intersection with the anthropology of finance. [ABSTRACT FROM AUTHOR]

Sustainability professionals believe their work has positive social and environmental impacts in the "real world," but they recognize that their impactfulness is contingent on a number of other factors, especially the willingness of other, typically more powerful actors to consider their findings and implement their recommendations. In this article, I develop the notion of "impact pathways" to think about the relationship between paths, maps, travelers, terrains, and ethics in the context of what my informants regularly refer to as the sustainability "landscape." I show how the interpretation of a map and the choice between different possible paths can be partially explained by an actor's particular ethical framework, in this case something I identify as the sustainability ethic. [ABSTRACT FROM AUTHOR]

This introduction suggests that anthropology often assumes that the people anthropologists work with are relatively powerless. Due to this default, anthropologists tend to design their research and theorizing to reflect a relatively powerless other. We suggest that the accumulated scholarship on studying up, that is, studying those who structure the lives of many others, offers more accurate ways to theorize power and its exercise as partial and situated, as well as more plural and productive ways to imagine anthropological practice and ethics. We also suggest that this line of thinking gives us some ground to speak to the larger direction of the discipline. [ABSTRACT FROM AUTHOR]