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Your search keyword '"Giachino, Chiara"' showing total 6 results
Start Over Author "Giachino, Chiara" Topic family-owned business enterprises
6 results on '"Giachino, Chiara"'

1. IMPRENDITORE E CAPITALISMO FAMILIARE TRA STRATEGIE DI CRESCITA, CONTINUITA E LEGAME CON IL TERRITORIO

Author

GIACHINO, CHIARA, BERTOLDI, BERNARDO, GIACHINO, CHIARA, and BERTOLDI, BERNARDO

Subjects
Family-owned business enterprises, Family corporations
Abstract

Chi sono le aziende familiari? Sono davvero così importanti per l'economia e lo sviluppo di un territorio? In questa ricerca è stato analizzato il comportamento delle grandi aziende piemontesi (familiari e non familiari) da un punto di vista economico e finanziario, prendendo in considerazione il recente periodo di crisi economica (2009-2014). Inoltre, alcune Famiglie Imprenditoriali sono state intervistate con l'obiettivo di delineare le dinamiche interne che si sviluppano in azienda, il rapporto con il management, con i familiari, con il business. Temi che spesso hanno contribuito, e contribuiscono, al successo o al fallimento di molte dinastie familiari. BERNARDO BERTOLDI è docente presso il Dipartimento di Management dell'Università degli Studi di Torino e presso la ESCP-Europe di Londra e Torino. È docente di Marketing, Analisi della Concorrenza II e Family Business Strategy. È collaboratore de Il Sole 24 Ore per i temi di capitalismo familiare e dell'industria dell'auto. Ha conseguito il Ph.D. in Business and Management presso l'Università di Torino. GIACHINO CHIARA è docente presso il Dipartimento di Management dell'Università degli Studi di Torino. È docente di Marketing, Strategia d'impresa ed Economia e Direzione delle Imprese. I principali temi di ricerca riguardano le aziende familiari, il marketing culturale e turistico ed il digital marketing. Ha conseguito il Ph.D. in Business and Management presso l'Università di Torino.

Published
2017

4. A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?

Author

Bargoni, Augusto, Giachino, Chiara, Troise, Ciro, Alam, Gazi Mahabubul, and Quaglia, Roberto

Subjects
FAMILY-owned business enterprises, WILLINGNESS to pay, CONSUMER attitudes, CONSUMER culture theory, CONSUMER psychology
Abstract

Communicating the familiness of the firm allows family businesses to leverage a strategic resource: the idiosyncratic characteristics of the family firms. Drawing on the ontological perspective of the nature of family firm, this study investigates the effect of family firms' characteristics on consumers' willingness to pay (WTP) for family firms' products in an online environment. The study presents a novel context of analysis investigating the mediating effect of frequency of purchase and peer-to-peer online reviews in the digital channel. Results offer support for a direct effect of the family firms' characteristics on consumers' WTP and validate the total effect of mediation of frequency of purchase and peer-to-peer online reviews. The findings provide intriguing implications for practitioners. Defining the antecedents of consumers' WTP for family firms in the online channel shall be helpful for managers to create more efficient communication and marketing campaigns, with the effect of deploying more customer-centric revenue management techniques. • Consumers perceive the communication of the familiness of the firm as a value adding characteristic of the company • The results confirm the positive relationship between consumers' willingness to pay and family firms' characteristics • Consumers who buy products or services online are driven by prior knowledge and ascribe less importance to the familiness • P2P online reviews reinforce family firms' characteristics as drivers of choice between products • Customers with high product category knowledge find it easy to evaluate a product's attributes and utility [ABSTRACT FROM AUTHOR]

Published
2023
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5. Entrepreneurial Businesses In the Luxury Market.

Author

Bertoldi, Bernardo, Giachino, Chiara, Prudenza, Virginia, and Zalica, Mia

Subjects
FAMILY-owned business enterprises, LUXURIES, NEW product development, ENTREPRENEURSHIP, PRODUCT management research
Abstract

Several authors have explored the peculiarities of luxury companies (among others Mosca, 2009; Brioschi, 2005; Aiello & Donvito, 2006), but at present there seem not to exist studies focused on the "familinessl" and on the entrepreneurial orientation in family firms operating in the luxury market. The history of many luxury brands is, in fact, inextricably linked to the name of the founder and of his family, though they may have changed ownership in time. The products often remain faithful to the style impressed by the family and when it does not happen, the mark risks to lose enamel (an example is Gucci: in '82 the brand entered into crisis as a result of the decisions linked to the listing and the changing of the style of products; Sgibneva, 2009). Since this phenomenon has not been thoroughly investigated, this research aims to investigate the relationship between family and business of luxury, in order to understand if, and how, familiarity affects the success of new products and whether there are common values that may ensure the longevity of family businesses on the luxury market. [ABSTRACT FROM AUTHOR]

Published
2013
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6. How "Familiness" Influences the Business: Cases from the Luxury Industry.

Author

Bertoldi, Bernardo, Giachino, Chiara, Prudenza, Virginia, and Zalica, Mia

Subjects
FAMILY-owned business enterprises, ENTREPRENEURSHIP, COMPETITIVE advantage in business, AFFLUENT consumers, COMMERCIAL products
Abstract

In the current literature, several authors have explored the peculiarities of family businesses (Aronoff & Ward, 1995; Astrachan & Shanker, 2003; La Porta et al., 1999). On the other hand, attention has been devoted on the characteristics of luxury firms (among others Mosca, 2008; Brioschi, 2005; Aiello & Donvito, 2006). However, to the best knowledge of the authors, no attempts have been made so far to investigate the "familiness" and the entrepreneurial orientation in family firms operating in the luxury market. This article starts from the available literature on the subject, and aims to show how the strengths arising from the fact of having an entrepreneurial family and being a luxury brand, are interwoven. The synergy that is thus created, leads to a fundamental competitive advantage, creating loyalty and making the products highly desirable. The paper further investigates the relationship that exists between successful brands in the luxury market and the family component of the company. It also shows how "familiness"1 can contribute actively to the success of a brand in the market of high-end goods, and how it can ensure the longevity of family businesses operating on the luxury market. [ABSTRACT FROM AUTHOR]

Published
2013
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