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Rural populations and individuals with low incomes are less likely than the general population to achieve recommended levels of physical activity and fruit and vegetable consumption. The purpose of this study was to describe the perspectives of low-income adults in 2 rural Wisconsin counties on the factors that influence physical activity and healthy eating.A qualitative descriptive study was conducted using 4 focus groups: 2 in English and 2 in Spanish. A convenience sample (N=20) was recruited.Focus group questions and data analysis were based on an ecological framework. A team of 3 researchers performed content analysis of focus group transcripts.Participants reported individual, social, and community influences on health behaviors. Individual barriers included lack of motivation and lack of knowledge. Participants described the importance of family, friends, and the community social climate for health behaviors. Latinos emphasized the need for resources such as community gardens and public spaces for physical activity, while non-Latinos recommended community education related to healthy eating.The results suggest that relevant health promotion strategies in rural, low-income populations include multilevel approaches, the development of schools as health promotion resources, and strategies to build social connections among community residents.

We conducted a randomized clinical trial of interventions to achieve physician consensus, practice changes, and patient activation designed to help primary care group practices enhance the delivery of cancer prevention and screening services.In each of 42 primary care practices in 1991 to 1994, we studied approximately 60 patients per physician who were between the ages 53 and 64. Data sources included patient and physician questionnaires, medical record audits of consenting patients for evidence of 11 cancer prevention services during the previous 3 years, and telephone interviews with key practice personnel.None of the interventions was associated with significant changes in frequency of services or procedures received or provided. Increased frequencies of services overall and of specific activities were associated with HMO membership or insurance coverage for six screening procedures. Patient reports of clinic staff recommendations to have each of six screening procedures were specifically associated with higher frequencies of services (P = 0.001).Demonstration of intervention impact may have been limited because the rates of prevention services were significantly higher in this study than have been reported elsewhere. These results might be explained by selection biases inherent in studying patients with a regular provider, overall practice trends for changes in provision of the studied services, and the study methods.