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This article explores the connection between the online commentary on the South Korean novel, and later film, Kim Ji-Young, Born 1982 (2016; film released in 2019), and the perception of feminism within South Korea. To capture how Kim Ji-Young’s “meaning” is entangled with popular beliefs about feminism, I analyze audience reception through Kim Ji-Young’s paratexts: (a) tweets and (b) comments responding to newspaper articles mentioning the novel and/or film Kim Ji-Young from the Korean platform Naver. I examine paratexts to reveal that the “meaning” Kim Ji-Young has in online spaces is not determined solely by the novel or film-as-referent. I show that Kim Ji-Young the source text has become inextricable from the mélange of preconceptions regarding what constitutes a “feminist” stance in Korea, ranging from the stereotype of the selfish “feminist” who shirks her maternal duty towards the nation to the discontent of stay-at-home moms. I show that online misogyny has forced those who support Kim Ji-Young’s feminist message to employ what rhetorician Leah Ceccarelli describes as “strategic ambiguity.” This involves simultaneously disavowing Kim Ji-Young‘s feminism while praising the text’s feminist politics, a tactic used to shield themselves from attacks by misogynistic trolls. [ABSTRACT FROM AUTHOR]