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Women are less likely than men to engage in sexually agentic behavior (e.g., initiating sexual encounters), despite the benefits associated with sexual agency (Kiefer & Sanchez, ). Two studies examined possible explanations, related to person perception, for gender differences in sexually agentic behavior. In Study 1, participants viewed the dating profiles of targets who were either high or low on sexual agency and rated sexually agentic targets as more desirable but also riskier sexual partners (i.e., having more previous sexual partners), as well as more selfish partners overall. Participants believed the agentic female targets to be the most desirable but also to have the highest number of previous sexual partners. In Study 2, female participants weighed the importance and consequences of sexual agency differently than male participants. Based on the two studies, we suggest that although men and women are judged similarly for sexual agency, women may refrain from sexual agency because they view the traits and characteristics that are perceived to go hand in hand with sexual agency more negatively. [ABSTRACT FROM AUTHOR]

In the study reported here, data from implicit and behavioral choice measures did not support sexual economics theory’s (SET’s) central tenet that women view female sexuality as a commodity. Instead, men endorsed sexual exchange more than women did, which supports the idea that SET is a vestige of patriarchy. Further, men’s sexual advice, more than women’s, enforced the sexual double standard (i.e., men encouraged men more than women to have casual sex)—a gender difference that was mediated by hostile sexism, but also by men’s greater implicit investment in sexual economics. That is, men were more likely to suppress female sexuality because they resisted female empowerment and automatically associated sex with money more than women did. It appears that women are not invested in sexual economics, but rather, men are invested in patriarchy, even when it means raising the price of sexual relations. [ABSTRACT FROM PUBLISHER]

The authors summarize how their research undermines the central tenets of sexual economics theory (SET) namely that women are responsible for suppressing female sexuality because women are more invested in sexual exchange than men and that men like sex more than women giving women a bargaining chip. They cite their findings that men were more likely to discriminate against women when giving sexual advice, choose jewelry advertisement promoting sexual exchange and endorse hostile sexism.