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For the sake of gender equality, it is vital to determine why husbands who relieve their wives' domestic burden are stigmatized as "unmanly" (Brescoll and Uhlmann in Psychol Women Q 29(4):436-445, 2005; Rudman and Mescher in J Soc Issues 69(2):322-340, 2013). We used biographical vignettes to examine whether masculinity penalties stem from not earning income (a male prescription) or performing domestic labor ("acting like women"). In Experiment 1, we held husbands' domestic labor constant but manipulated how much income they earned from home; in Experiment 2, we held husbands' earnings constant but varied their domestic labor. In Experiment 1, only low-income husbands were stigmatized (e.g., viewed as weaker than comparable wives); successful husbands working from home were spared penalties. In Experiment 2, husbands who performed 50 or 30% of the domestic labor were viewed similarly and more favorably than husbands who did 70%. Thus, across two experiments, men can relieve women's domestic burden without penalty provided they also earn some income and do not shoulder domestic inequality themselves. These findings are optimistic for domestic and gender equality. [ABSTRACT FROM AUTHOR]

Proponents of sexual economics theory argue that women exchange sex for men’s resources. This idea is likely to promote a competitive view of gender relationships that undermines gender equality by characterizing women as manipulative and financially dependent on men. Heterosexual college students (N = 474) who were randomly exposed to a popular YouTube video describing sexual economics theory increased their (1) behavioral support for sexual exchange concepts, (2) endorsement of the theory, and (3) adversarial views of heterosexual relationships, compared with a control group of students. Sexual exchange theory endorsement and adversarial heterosexual beliefs positively covaried, and both attitudes were related to participants’ sexism. Reading a critique of sexual exchange theory, that emphasized mutual respect and affection as precursors to heterosexual intimacy, counteracted the consequences of exposure to the theory. The findings provide evidence that disseminating sexual exchange theory via video on the Internet negatively affects young adults’ views of gender relationships. Educators, and others who wish to explore sexual economics theory through the use of this video, should also include a discussion of the countervailing evidence available. Online slides for instructors who want to use this article for teaching are available on PWQ's website at http://journals.sagepub.com/page/pwq/suppl/index . [ABSTRACT FROM AUTHOR]