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The objective of this article is to present the results of the application of a procedure for quality management in agricultural cooperative enterprises that contributes to the adoption of quality as a management function and to raising the levels of efficiency and effectiveness of business management in general. This research is based on the problem identified in the Unidad Básica de Producción Cooperativa "Julián Alemán", in the municipality of Consolación del Sur, in the province of Pinar del Río, which is that the predominant management approach does not contribute to the adoption of quality as a general management function and, consequently, affects the achievement of results in business management with adequate efficiency and effectiveness. Theoretical and empirical methods were used. The main results are the progressive adoption of quality as a management function to be performed by the Board of Directors in the first place and by all the cooperative members in general; its application allowed reaching conclusions among which stand out the obtaining of better results in management effectiveness and efficiency, which is expressed in the increase of the level of satisfaction of the clients, both external and internal, and in the satisfactory fulfillment of other indicators linked to the deployment of this function in the production process (agricultural phase) in particular. [ABSTRACT FROM AUTHOR]