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Reward-based crowdfunding has enabled an unprecedented number of consumers to provision capital for commercial and artistic ventures. Each year, consumers use digital platforms to transfer billions of dollars to entrepreneurs and artists to help them develop a wide range of market innovations. Notably, these consumers obtain no financial benefits, no formal guarantee that their money will be used aptly, and no reimbursement options. Under such materially unfavorable conditions, why do consumers transfer their money to these producers? The present research answers this question by introducing the concept of a "market-fostering gift system": a social contract that entices consumers to fund the creation and enhancement of market offerings by mobilizing the logic and practices of gift-giving. This conceptualization includes the core stakeholders, processes, outcomes, and shortcomings of reward-based crowdfunding, providing theoretical structure to this consequential articulation of platform capitalism. In addition, this conceptualization advances theory about how gift and market economies intersect. Whereas previous research emphasizes the tensions that characterize their interface, this article brings to the fore the complementary, scalable relationship between gift-giving and market exchange. [ABSTRACT FROM AUTHOR]

The reciprocal exchanges of messages, likes, and pictures on social media are typical expressions of mobile youth culture. After all, it is well-established that young people's disclosure practices support their efforts to maintain relationships, gain autonomy, and, by large, consolidate a place in the world. What is often missing, however, is an exploration of how the specific socio-cultural contexts of ethno-religious minority youths shape and are shaped by social media appropriations. Therefore, we conducted a 15-month ethnographic study among ethno-religious minority youths in which we investigated networked gift-giving practices. We stress the notion of "networked" because the results illustrate how these young people appropriate the amplified visibility of their relational maintenance behaviors on social media in order to negotiate status and social ties. We connect these findings to the concept of a "distrustful society" as the participants hold a general distrust in society due to experiences of racism and marginalization. [ABSTRACT FROM AUTHOR]

This article makes a case for the usefulness of the concept of reciprocity for studying integration. Conceptually, the article draws on a wide disciplinary specter of theories on reciprocity and gift-giving. Concerned with the individual and societal effects of the mutual acts of giving, receiving, and reciprocating, such theories allow to visibilize the value(s) that is created and exchanged through reciprocal relations, and highlight the social and cultural embeddedness of reciprocal norms. Empirically, the article draws on fieldwork inquiries into the value landscape of the integration sector in Sweden. Aside from explicit values, such as gender equality, democracy, or nondiscrimination, the importance of acts of giving, receiving, and reciprocating has manifested itself as a strong, albeit implicit value in the material. Prompted by this insight, this article highlights the ideas and expectations of reciprocal relations that the integration workers reflected on. With these insights, this article adds to the small but increasingly important body of literature that places reciprocity at the heart of integration processes. [ABSTRACT FROM AUTHOR]

Close-kin ownership, to own one's kin, has been researched from the perspective of emancipatory strategies or economic exploitation, hereby overlooking the complexity of kinship bonds in slave societies. This paper addresses the complexities of slavery and kinship and analyses close-kin ownership from the perspective of kinship. In the process of manumission, relationships of obligation were created that continued in life after slavery. When former-owner and enslaved were kin, a layering of obligations took place that extended beyond the widely accepted dichotomy of viewing close-kin ownership as either an emancipatory strategy or economic exploitation. To analyse these concepts and relationships 44 examples of close-kin ownership were selected from a database of 392 manumission petitions from Suriname. In these 44 examples, kin owned enslaved kin. From this sample, five cases of presumed close-kin slavery were identified, kin not only owned enslaved kin, the enslaved were treated as any other slaves and kinship was no extenuating circumstance. By analysing these cases, we have found that close-kin ownership and slavery were interconnected practices that should be studied in unison to grasp the tension between emancipatory strategies and economic gain. Furthermore, the variety in circumstances shows that additional research is needed to continue the creation of a broader framework of kinship and slavery, so that this can be applied to slave societies around the world. [ABSTRACT FROM AUTHOR]

Prior work shows that gift recipients are surprisingly insensitive to the amount of money givers spend, even though more expensive gifts represent a greater investment by givers and impart greater value to recipients. We suggest that recipients' apparent indifference may be explained by competing reactions to gift expenditure. Specifically, we propose that recipients are not unresponsive to gift expenditure, per se, but that money's association with instrumentality means that conspicuous monetary expenditures can cause recipients to contemplate givers' instrumental motives (i.e., become suspicious). Four studies show that large gift expenditures can cause recipients to become suspicious of givers' motives and that suspicion undermines recipients' otherwise positive reactions. We further show that expenditures that are less strongly associated with instrumentality (time and effort) and gifts that have a weaker association with money and instrumentality (experiential gifts) are less prone to suspicion and are appreciated more. [ABSTRACT FROM AUTHOR]

Gift decisions are challenging. Consumers need to gauge their recipients' preferences—a task that could be especially tough when the recipients are picky. In addition, gift decisions involve consideration of many gift attributes, such as whether the gifts also support worthy causes (i.e., socially responsible gifts). In this research, we examine how givers' decision to give socially responsible gifts is impacted by how picky the recipients are. Five studies provide convergent evidence that gift‐givers are less likely to choose socially responsible gifts for picky recipients because they are perceived as lower in interpersonal warmth. Supporting our theory, the effect attenuates for gift‐givers attend less to interpersonal warmth (i.e., high in social dominance orientation) and when cues indicating recipient warmth are salient. We conclude by discussing the contributions to the gift‐giving and consumer pickiness literature and the practical implications for marketers promoting socially responsible gifts. [ABSTRACT FROM AUTHOR]

It has been highlighted many times how difficult it is to draw a boundary between gift and bribe, and how the same transfer can be interpreted in different ways according to the position of the observer and the narrative frame into which it is inserted. This also applied of course to Ancient Rome; in both the Republic and Principate lawgivers tried to define the limits of acceptable transfers and thus also to identify what we might call 'corruption'. Yet, such definitions remained to a large extent blurred, and what was constructed was mostly a 'code of conduct', allowing Roman politicians to perform their own 'honesty' in public duty – while being aware at all times that their involvement in different kinds of transfer might be used by their opponents against them and presented as a case of 'corrupt' behaviour. [ABSTRACT FROM AUTHOR]

Purpose: The gift-giving literature has documented several cases in which givers and recipients do not see eye-to-eye in gift-giving decisions. To help integrate this considerable segment of the gifting literature, this paper aims to develop a social norms-based framework for understanding and predicting giver-recipient asymmetries in gift selection. Design/methodology/approach: Five experimental studies test the hypotheses. Participants in these studies evaluate gifts used in previous research, choose between gifts as either gift-givers or gift-recipients, and/or indicate their level of discomfort with choosing different kinds of gifts. The gifts vary in ways that allow the authors to test the social norms-based framework. Findings: Gift-giving asymmetries tend to occur when one of the gifts under consideration is less descriptively, but not less injunctively, normative than the other. This theme holds for both asymmetries recorded in the gift-giving literature and novel ones. Indeed, the authors document new asymmetries in cases where the framework would expect asymmetries to occur and, providing critical support for the framework, the absence of asymmetries in cases where the framework would not expect asymmetries to emerge. Moreover, the authors explain these asymmetries, and lack thereof, using a mechanism that is novel to the literature on gift-giving mismatches: feelings of discomfort. Research limitations/implications: This research has multiple theoretical implications for the literatures studying gift-giving and social norms. A limitation of this work is that it left some (secondary) predictions of its model untested. Future research could test some of these predictions. Practical implications: Billions of dollars are spent on gifts each year, making gift-giving a research topic of great practical importance. In addition, the research offers suggestions to consumers giving gifts, consumers receiving gifts, as well as marketers. Originality/value: The research is original in that it creates a novel framework that predicts both the presence and absence of gift-giving asymmetries, introduces a psychological mechanism to the literature on giver-recipient gift choice asymmetries, and unifies many of the mismatches previously documented in this literature. [ABSTRACT FROM AUTHOR]

Extant literature on the dark side of gift-giving has predominantly focused on the dark side of generalised or balanced reciprocity, and not on negative reciprocity or unequal exchange of goods and services for personal gains. However, by emphasising the negativities around generalised or balanced reciprocity, understandings of an exploitative relationship are limited. Drawing on textual data from various online sources on the topic of 'son preference', this article explores the dark side of gift-giving in terms of unequal exchange and how it can generate a vicious cycle of affective and social destructions in the lived experience of the exploited giver. Crucially, I illuminate how certain aspects of pre-exchange socialisation, gift-receipt disqualification, and gift-giving indebtedness unfold in the service of perpetuating a range of subject positions that foster sustained exploitation within the family consumption system. [ABSTRACT FROM AUTHOR]

This paper problematizes gift relations in criminal organizations. It adopts a symbolic interaction perspective to focus scholarly attention on the way in which actants skillfully maneuver within the social expectations inherent in gift‐giving relations. The study is based on insights from twenty interviews with ex‐convicts and ten interviews with police officers or associates, and an in‐depth analysis of memoirs, police reports, and newspaper articles. Our study expands the scope of symbolic interactionism by considering how the exchange of gifts and favors is emotionally stylized to achieve both social and operative goals. We aim to carefully deconstruct the performance of gift‐giving and favor exchange in Israeli crime organizations, to understand how it is orchestrated to elicit genuine feelings among givers and recipients, as well as to control the use of violence. Finally, we identify gift‐giving as a double‐edged sword designed to lure recruits into a network of binding obligations, only to form a durable system of credit and debt wherein any transgressions are strictly punished. [ABSTRACT FROM AUTHOR]

Purpose: This research paper aims to understand how givers characterise and manage their gift giving networks by drawing on attachment theory (AT). This responds to the need to illuminate the givers–receivers' networks beyond traditional role-based taxonomies and explore their changing dynamics. Design/methodology/approach: A multi-method, qualitative approach was used involving 158 gift experiences captured in online diaries and 27 follow-up interviews. Findings: Results show that givers organise receivers into gifting networks that are grounded in a contextual understanding of their relationships. The identification of direct, surrogate and mediated bonds reflects three different dimensions that inform gift-giving networks of support, care or belongingness rooted in AT. The relative position of gift receivers in this network influences the nature of support, the type of social influences and relationship stability in the network. Research limitations/implications: This study illustrates the complexity of relationships based on the data collected over two specific periods of time; thus, there might be further types of receivers within a giver's network that the data did not capture. This limitation was minimised by asking about other possible receivers in interviews. Practical implications: The findings set a foundation for gift retailers to assist gift givers in finding gifts that match their perceived relations to the receivers by adapting communication messages and offering advice aligned with specific relationship contexts. Originality/value: This study illuminates gift-giving networks by proposing a taxonomy of gifting networks underpinned by AT that can be applied to study different relationship contexts from the perspective of the giver. This conceptualisation captures different levels of emotional support, social influences and relationship stability, which have an impact on the receivers' roles within the giver's network. Importantly, results reveal that the gift receiver is not always the target of gift-giving. The target can be someone whom the giver wants to please or an acquaintance they share with the receiver with whom they wish to reinforce bonds. [ABSTRACT FROM AUTHOR]

This article reviews the literature to explore the role of culture in the sharing economy. During the literature review process, we used the terms collaborative consumption, collaborative economy, gift economy, gift‐giving, mesh, peer‐to‐peer, and commercial sharing systems in addition to the term sharing economy. Thus, we offer a reasonably broad scope in our research. It analyses 89 articles through a systematic literature review to determine the role of society and culture in the sharing economy. In addition, it offers a theoretical and descriptive exploration of the sharing economy and culture. The research shows that cultural dimensions and sharing motives shape the role of culture in the sharing economy. In this context, we determine the dimensions of power distance, uncertainty avoidance, individualism–collectivism, masculinism, long‐ and short‐term orientation, and indulgence‐restrain. In addition, we determine economic, social, sustainability, materialism, and trust motives. It shows that materialism, economic, sustainability, and trust differ depending on cultural dimensions. This situation shapes the attitudes and intentions of individuals toward the sharing economy. In addition, the study lists the cultures studied and the theoretical approaches used in previous cross‐cultural studies on the sharing economy. The study shows that cross‐cultural studies often focus on the cultures of the United States, China, and India. Finally, we offer suggestions for future research. [ABSTRACT FROM AUTHOR]

This paper examines the signifying mechanism of gift-giving in ancient China from the perspective of semiotic rhetoric, aiming to answer the question of what can be regarded as li (roughly meaning ceremony, rite, courtesy, or gift) or, in other words, how the social meaning of gifts is constructed in giving semiosis. It describes four dominant rhetorical devices that existed in ritual and non-ritual gift exchanges in ancient China. The ritual gift tended to adopt simile and conceit as its meaning-construction device, becoming a symbolic good beyond 'thingness' and thus fulfilling the sociocultural function of ritual. Non-ritual giving activity made use of semiotic metonymy and synecdoche as a strategy of 'indirectness' to maintain the relationship between the giver and receiver in daily communications. [ABSTRACT FROM AUTHOR]

In recent decades, scholars across all areas of marketing have studied consumer gift‐giving behavior. Despite the growing popularity of this research topic, no extensive review of the gift‐giving literature exists. To that end, this paper offers an expansive review of research on consumer gift‐giving, focusing primarily on work coming from within the marketing discipline, but also drawing on foundational pieces from other fields. We review extant scholarship on five of gift‐giving's most important aspects—givers' motivations, givers' inputs, giver‐recipient mismatches, value creation/reduction, and the greater gift‐giving context. In doing so, we illuminate the literature's key agreements and disagreements, shed light on themes that traverse ostensibly disparate gift‐giving findings, and develop deeper conceptualizations of gifting constructs. Moreover, we identify opportunities for improvement in the gift‐giving literature and use them to create key agendas for future gift‐giving research. In sum, this paper offers a single point of reference for gift‐giving scholars, improves academia's current understanding of gift‐giving, offers several theoretical contributions, and generates multiple paths for future research. [ABSTRACT FROM AUTHOR]

This study focuses on the gifts of animals travelling among the nobility of the Bohemian lands of the pre-White Mountain era. The animals donated are described on the basis of the letters that were sent along with them. In published and unpublished correspondence, 1,079 mentions of gift-giving were found, with animal gifts accounting for 596 cases. The main goal of the study is to explain the importance of animal gifts for the everyday symbolic communication of the pre-White Mountain nobility. Gift exchanges are viewed through the lens of social science theories of gift-giving, based mainly on the work of Marcel Mauss, which emphasizes the necessity of reciprocating the gift and the symbolic side of this social ritual. The donors and recipients found in the correspondence in most cases fell into established categories of early modern social relations. These were blood and non-blood relatives, neighbours, patrons or clients, and employers or servants. Animal donations are divided into live animals and dead animals in the study. Animals sent alive included horses and dogs. In both cases, these were animal species symbolically associated with nobles. Horses had formed a basis of aristocratic representation since antiquity, and gifts of hunting dogs indicated the privileged right of the nobility to hunt. The symbolic meanings of animals also played a role in the selection of dead animals given as gifts intended for consumption. Wild game was most often sent. Feathered game, small game, deer and black game could only be hunted by nobles or their huntsmen. Fish were also sent for preparation as food. In their case, the symbolic meaning could be seen in the wealth that fish-farming brought to the pre-White Mountain Estates. There were hierarchies of the symbolic values of gifts in individual animal species which are outlined in the study and compared with contemporary literature. Gifts of game and fish often accompanied feasts associated with rites of passage or the liturgical year. Gift-giving was part of the celebration ritual here. Even if the donor could not participate in the feast, the gift represented his person on a symbolic level. The most important motive for sending gifts appears to be an effort to maintain good relations between nobles, called „good friendship“ in the discourse of the time. Requests to hold the donor in remembrance and assurances of future repayment of donations appear regularly in the letters. [ABSTRACT FROM AUTHOR]

Gift-giving was, and in many societies still is, one of the key social phenomena. The gifts were more than just goods given to somebody. Economically they represent an important means to procure needed goods. Socially, they expressed relationships between donors and recipients and was among the means for an individual to exercise power over another. The present study is conceived as a first step to understanding the complex problem of gift-giving during the Middle Kingdom. Its main aim is to outline the patterns of royal generosity visible in the Twelfth Dynasty (c.1939–1760 BCE) textual sources and to contextualize them with respect to the general findings of evolutionary psychology and Social Exchange Theory. [ABSTRACT FROM AUTHOR]

Calligraphy is an understudied aspect of the reception of Chinese art in early modern Europe. Chinese visitors to Middelburg (1601) and Amsterdam (1654) first demonstrated it as a cultural practice. Other written samples circulated in the Dutch Republic, an emporium for Chinese goods. This article focuses on a previously unknown participant in this exchange: Anna Maria van Schurman, Europe's first female university student, who had mastered various Asian scripts and was expected to try her hand at Chinese and Japanese. In 1637 Andreas Colvius sent her samples of East Asian writing to copy 'by her own hand'. This exchange makes possible a transcultural study of the calligraphic gift. Via the popular writings of Matteo Ricci, Van Schurman's correspondents may have learned about the role of calligraphy in fostering social relationships in late Ming China. Some of the visual and material qualities of East Asian writing must have made it look like a fitting tribute to a female European scholar of high profile and, in being exchanged as a gift, calligraphy acquired new meanings even while remaining illegible. In seventeenth-century China and Europe, the friendly exchange of calligraphy expressed new forms of sociability. [ABSTRACT FROM AUTHOR]

This study is the first work to combine gift promotion appeals with the giver-recipient relationship from the perspective of gift marketer and gift-giver. This study extends the academic literature of the focus theory of normative conduct in gift-giving marketing. Empirical results showed that popularity appeal produced higher purchase intention than scarcity appeal; Limited-Quantity Scarcity (LQS) appeal produced higher purchase intention than Limited-Time Scarcity (LTS) appeal; and Peer Popularity (PP) appeal produced higher purchase intention than Social Popularity (SP) appeal (i.e., PP>SP>LQS>LTS). The gift promotion appeal and giver-recipient relationship information affect the gift giver's preference, and then gift marketer needs to design an appropriate sale promotion appeal in order to carry out differentiated gift marketing. [ABSTRACT FROM AUTHOR]

In China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming and viewers' live streaming experience. Specifically, this study aims to explore the correlation between Para-social Relationships, Social Presence, and gift-giving in the context of China. Based on the survey and interview of the viewer on Douyu, a Chinese live streaming platform, this study found that there is only a weak to a medium correlation between para-social relationships and viewers' gift-giving behavior. The correlation between social presence and gift-giving was even weaker. Although the conclusion of this study may be affected by the sample size limitation, it can still provide a reference for the current research on gift-giving on Chinese live streaming platforms. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to examine the differential effects of the type of gift (material vs experiential) offered on Snapchat and Instagram (Study 1) and how the impacts of gift type and message type (informational vs emotional) vary by the two different image-sharing social media platform in a business-to-consumer (B2C) gift-giving context (Study 2). Design/methodology/approach: Study 1 used a two (social media: Snapchat vs Instagram) by two (gift type: material vs experiential) between-subject factorial design, whereas Study 2 used a two (social media: Snapchat vs Instagram) by two (gift type: material vs experiential) by two (message type: informational vs emotional) between-subject factorial design. A series of analyses of covariance was conducted to test the suggested hypotheses. Findings: Study 1 demonstrated that the promotion of material gifts was more effective on Snapchat than on Instagram, while the promotion of experiential gifts was more effective on Instagram than on Snapchat. Study 2 showed that the impacts of gift type and message type varied by social media platform. The promotion of an experiential gift with an emotional ad appeal was found to be more effective on Instagram than on Snapchat, while the promotion of a material gift using an informational ad appeal was found to be more effective on Snapchat than on Instagram. Research limitations/implications: This research used a college student sample for the experiments. However, to extend the generalizability of the results, it is recommended that future experiments be conducted with nonstudent samples. Also, the current research manipulated the two different social media conditions, Snapchat vs Instagram, by enforcing participants to use their social media and then provided experimental stimuli in a different screen from their social media account. If the stimuli were distributed through participants' real social media account, the external validity of this research could be enhanced. Finally, future research should apply this framework to other countries with different social media platforms to confirm the generalizability of the study's findings. Practical implications: This research can thus contribute to the development of new guidelines for planning social media marketing in the business gift-giving context. By leveraging findings that the fit effect of gift types and advertising appeals differs based on social media platform, practitioners can create a more effective social media plan for their advertising campaigns. Given that copywriting and media plans are among the most important and difficult work in the business of advertising, this study's findings would assist advertising practitioners in planning and executing the most effective advertising campaigns. Originality/value: The findings of this study provide valuable insights for the development of effective brand promotion strategies for B2C gift-giving via social media. [ABSTRACT FROM AUTHOR]

Purpose: Gift-givers are often confronted with the possibility of choosing gifts that are inconsistent with their own attitudes ("attitude-inconsistent gifts"). For example, a gun opposer may be faced with the possibility of choosing gun paraphernalia as a gift, and a vegetarian might be forced to consider the possibility of choosing a steakhouse gift card as a gift. This study aims to compare givers' decision-making when they are confronted with the possibility of choosing attitude-inconsistent gifts with their decision-making when they are faced with the possibility of choosing gifts that are neither inconsistent nor consistent with their attitudes ("attitude-neutral gifts"). Design/methodology/approach: Seven experimental studies test the hypotheses. These studies have participants make decisions as givers and use a variety of gifts, giver-recipient relationships, gifting occasions and dependent variables, as well as both consequential and hypothetical decisions. Findings: Givers strategically avoid choosing attitude-inconsistent (vs attitude-neutral) gifts, even when they believe that these kinds of gifts are the ones that recipients desire the most. This aversion emerges because givers anticipate that choosing an attitude-inconsistent (vs attitude-neutral) gift would cause them to experience a higher level of psychological discomfort. Research limitations/implications: This research documents a novel gift-giving phenomenon (givers' aversion to attitude-inconsistent gifts), one of the most widespread forms of intentional preference-mismatching in gift-giving (givers' avoidance of attitude-inconsistent gifts when they believe that these kinds of gifts are the ones that recipients desire the most), and a psychological mechanism that has a strong influence on givers' decision-making but was yet to be explored in the gift-giving literature (givers' anticipations of psychological discomfort). Collectively, these facets improve the field's understanding of consumer gift-giving and call into question the assumption that gift-giving is aimed predominantly at pleasing the recipient. Practical implications : This research suggests that if gift-givers want to be more financially efficient, they should refrain from contemplating the feelings of psychological discomfort that they would experience from choosing an attitude-inconsistent gift and instead focus on selecting the gift that the recipient desires the most. Moreover, it indicates that gift-givers' tendency to avoid preferred, attitude-inconsistent gifts can have undesirable social and well-being consequences. Finally, it suggests that firms' bottom lines may be harmed by givers' aversion to attitude-inconsistent gifts, and that firms selling products that are likely attitude-inconsistent for segments of consumers should think carefully about advertising those products as gifts. Originality/value: The gift-giving literature has recently documented multiple cases of givers intentionally refraining from choosing the gifts that they believe best match recipients' preferences. Yet, the present work shows that there was a considerable gap in this segment of the gift-giving literature. Specifically, the present research documents a previously unexplored, but highly common, instance in which intentional preference-mismatching in gift-giving occurs: whenever a potential gift is attitude-inconsistent. Moreover, this work sheds light on a psychological mechanism that plays an important role in givers' decision-making but was yet to be explored in the gift-giving literature: givers' anticipated feelings of psychological discomfort. [ABSTRACT FROM AUTHOR]

This article aims to deepen the understanding of the distribution and reconfiguration of agency and power in relationships between artists from the South and curators from the North. Focusing on the Zürcher Theater Spektakel, an annual performing arts festival in Zürich, Switzerland, it scrutinises the artist-curator relationship through the perspective of the gift rationales. Gift-giving theory can contribute to understanding motifs and logics behind dealings between curator and artist. In order to qualify these interactions, the article fuses gift-giving with relational care ethics. In doing so, it foregrounds the values and ethics that inhabit curator-artist relationships and shows to what degree gift-givers and gift-recipients may influence each other's work. From this perspective, the article suggests that contemporary curating not only implies that the curator and the artist coproduce artistic performances, rather contemporary curating entails that the curator and the artist coproduce curatorial formats, hence the festival. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to examine customer helping and advocacy behaviours within dyadic financial service relationships involving customers and fellow customer helpers. Design/methodology/approach: The gift-giving literature was used to propose a customer-to-customer interaction model, which was tested and cross-validated among electronic banking customers in South Africa (n = 404) and Australia (n = 244). Self-administered questionnaires were distributed to respondents who are users of electronic banking services and who previously received help with the service from a fellow customer. Data analysis included multi-group structural equation modelling. Findings: The findings support the view that selected source credibility dimensions may influence greater affective commitment towards fellow customer helpers at various levels. Subsequently, further altruistic gift-giving in the form of customer helping and advocacy behaviours may result from higher levels of affective commitment. Feeling secure in their relationships with fellow customer helpers, customer recipients of help are likely to further socialise other customers who may share a common interest in the service category (e.g. electronic banking), but do not necessarily support the financial service provider of the customer. Originality/value: The findings extend the conceptual domain of affective commitment and shed light on the factors contributing to the development of strengthened bonds between customers and fellow customer helpers within dyadic financial service relationships. Additionally, greater financial service socialisation and use may be achieved when the helping and advocacy behaviours of customer helpers are not restricted to a specific service provider. Subsequently, the current investigation advances knowledge of the underlying processes involved in motivating these desired service outcomes and behaviours. [ABSTRACT FROM AUTHOR]

Much research has shed light on the what to give facet of gift‐giving; that is, which types of products should consumers give as gifts? However, little research has investigated the how to give component of gift‐giving; that is, holding the gift itself constant, how should it be given? In the present work, we explore the messaging aspect of how to give, thereby expanding the gift‐giving literature. Specifically, we investigate gift‐givers' and gift‐recipients' preferences regarding the practice of earmarking cash gifts (i.e., suggesting that a cash gift be used on a particular product). Across multiple studies, we demonstrate that givers are less likely to earmark cash gifts than recipients prefer, because givers view earmarking as less thoughtful compared to recipients. Moreover, consistent with a thoughtfulness account, we show that givers are more likely to earmark in situations where they view earmarking as thoughtful. We conclude by discussing how our work offers a unique contribution to the gift‐giving literature (as it is the first to document a giver‐recipient asymmetry involving how to give), suggests that givers should earmark cash gifts more often, and clears many paths for future research (on other potential giver‐recipient asymmetries tied to how to give). [ABSTRACT FROM AUTHOR]

The gift tradition is a universal and functional culture pattern that is encountered in all cultures. This tradition has been maintained in both primitive and contemporary cultures. In modern cultures, gift-giving has been offering more opportunities to consumers than previous eras In the gift of gift tradition, it is necessary to be brought together fields such as consumer behavior, history of economy, psychology, sociology, anthropology, and culture in order to be able to examine the behavior of women in buying gifts, giving gifts, and accepting gifts from the others. The purpose of this paper is to try to understand the feelings, thoughts and expectations of women about gift-giving. For this purpose, firstly the concept of gift-giving, and in this direction the thoughts, attitudes, and behaviors of women in gift-giving were thoroughly examined from the past to the present and new suggestions were made as stated in the results obtained from this paper [ABSTRACT FROM AUTHOR]

Crowdfunding is known as a funding solution for creative projects. Creators and business ventures consider crowdfunding as an outlet for promoting creative projects and raising funds. The literature and the media coverage overemphasized its benefits without taking into account key limitations for specific sectors. Based on exploratory, qualitative data gathering, this article investigates what artists expect from crowdfunding and what results from their successful engagement with this funding model. The findings organized in three sequential moments (pre-campaign, during and after) revealed that artists see crowdfunding as a contingent funding resort when other preferred methods are unavailable (subsidies, sponsorship, or labor market opportunities). While expecting to enter markets, artists remain restricted to their social networks, thus reaching successful, yet low funding targets. Artists report that the "investments" in their work resemble gift-giving practices of a costly nature. We interpret these findings as the result of a relative difficulty to reach out to other audiences and match one's expectations with this funding model. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to explore the evolution of the culture agapic (personal) gift-giving with the advent of new online gifting platforms that provide the opportunity to gift tourism experiences. This study investigates this well-established cultural behavior in view of this new form of social exchange. Design/methodology/approach: Focus group interviews with two key target markets – mothers and couples/singles – were conducted (N = 39). Interview questions focused on understanding gifting using online platforms, sharing the experience and the role of various parties in the exchange. Findings: This study reveals that experiential tourism gifts differ from physical gifts because they offer novelty and symbolic value, heighten positive emotions and have the potential to create lifelong memories for recipients. However, giving an experiential gift can also be a risky option because of the uncertainty of getting the gift–recipient identity match correct, particularly for adventure tourism gifts. The identity of the gift-giver is also considered in gift selection as the experience selected is a reflection of self. Practical implications: It is recommended that online experiential gifting platforms pay attention to both the identity of the gift-giver and gift-recipient. Sharing the experience through social media posts can reinforce both parties' social identity, create a positive social exchange and may motivate repeat purchase. Originality/value: To the best of the authors' knowledge, this is the first study to uncover the motivational factors of online tourism experiential gifting as part of the culture of gift-giving and the parties in this exchange. The findings advance theoretical understanding of this new form of social exchange. [ABSTRACT FROM AUTHOR]

This research considers self‐gift giving as an individual disposition—that is, the extent to which a consumer is inclined to buy herself or himself gifts—and examines some determinants and consequences of this general tendency. A conceptual model was developed where self‐gift giving propensity is hypothesized to follow from gift‐receiving experiences during childhood and lead to long‐term consequences relative to materialism and satisfaction with life (SWL). In addition, gift‐receiving experiences during childhood are also presumed to give rise to a greater level of consumer sociability and, ultimately, a better satisfaction with life. The model was tested using data collected by means of a survey among a sample of 186 adult consumers. The results show that self‐gift giving propensity may have positive or negative effects on consumer SWL, depending on the particular psychological mechanisms that intervene. As a behavioural response to various events in one's life, self‐gifting episodes lead in a cumulative fashion to a better satisfaction with life. However, self‐gift giving propensity also lead to a higher level of materialism and, as a consequence, a degradation of life satisfaction. This study has adopted a life‐span perspective on this particular behaviour and has contributed to identify different psychological processes that explain how self‐gift giving tendencies come about as well as the long‐term consequences that they engender. This study has enriched our knowledge of the self‐gift phenomenon by placing this common consumption behavior in a broader perspective than the motivational, and episodic, approach that has characterized most research in this domain until now. [ABSTRACT FROM AUTHOR]

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Despite a trend to use rational and utilitarian paradigms to interpret the revival of folk religions, other human motives need to be acknowledged. Humans do behave in their economic and spiritual self-interests. But wider social and structural factors bind people into a moral community. To obtain a broader and more nuanced interpretation of exchange relationships, we apply Marcel Mauss' paradigm of "The Gift" to the ritual life of a Miao Tzu village (an ethnic minority of Southern China). This interpretation accounts for individual motives, such as for physical cures, healthy well-being, and favorable position in the afterlife. Simultaneously, Miao Tzu ritual life binds the community together with reciprocity to restore moral and emotional relationships. Our broader perspective aligns with David Palmer's "religious gift economy" that legitimizes exchange relations with the supernatural as appropriate as with gifting to other humans. Maussian theory lays the foundation for understanding religion, ritual, exchange, and reciprocity in a fundamentally inclusive and holistic way in a Miao Tzu village subject to the state development program. [ABSTRACT FROM AUTHOR]

Despite its long history, the role and meaning of royal gift-giving during the age of empire is still a matter of some controversy. Via an investigation of rival theories of the nature of the gift, this article scrutinises the practice of gift-giving between monarchs within the German Empire. Specifically, it examines how relations between Kaiser Wilhelm II, King Njoya of Bamum and King Kabua of the Marshall Islands were framed by the mutual exchange of gifts. Precisely how these gifts were received and reciprocated demonstrates that colonial-era royal relations did not reflect a strong monarchical prerogative. Nonetheless, royal exchanges did offer important opportunities for the assertion of political claims and counterclaims within an imperial framework. [ABSTRACT FROM AUTHOR]

Hunter-gatherer societies are characterized by decentralized decision making and shared access to resources. Goods are distributed via reciprocal exchange, sharing, and gift-giving, in the end resulting in relatively equal distribution. Work effort, however, is not distributed equally; the best hunters exert a disproportionate share of productive effort. We argue that these features of the hunter-gatherer economy are interrelated, and are consistent with the view that customary gift-giving and sharing arrangements manage usage of open-access resources. In particular, sharing rules can induce optimal hunting effort, while gift-giving can serve to elicit information about hunter productivity. [ABSTRACT FROM AUTHOR]

Summary: In recent decades the interdisciplinary study of elite gift exchange in various geographical and temporal contexts has transformed historians' understanding of colonial diplomacy. By combining analysis of textual, visual and material sources with theoretical approaches to material culture and gift exchange from anthropology, scholars have increasingly come to examine colonial diplomacy not only through the high-politics and text-based operations of bureaucrats in imperial metropoles, but also as a material and cultural project operating through the local and personal. This essay uses the published account of John Hanning Speke (1863) and his descriptions of 'gift exchanges' in present-day Uganda to understand the materiality of early British diplomacy there. As Speke was the first Briton to reach Uganda, it examines how gift exchanges impacted the logistics and outcomes of his visit. Re-examining his text this way reveals the importance of material knowledge, performance and exchange in early cross-cultural encounters in the region. [ABSTRACT FROM AUTHOR]

Summary: This essay presents the findings of empirical research on gift exchange in contemporary Chinese diplomacy (2003-2019). Two patterns emerged that can be structurally explained by the type of relationship in which the diplomatic practice is mobilised: ceremonial gift exchange in more hierarchical relations and convivial gift exchange in more egalitarian relations. Additionally, this case study allows us to observe the impact of the 'mediatisation and societisation of diplomacy' on what is — presumably — a universal, transhistorical practice. [ABSTRACT FROM AUTHOR]

Purpose: Although research demonstrates the importance of ethical product attributes for consumers, a prior study has not examined the role of consumption target (i.e. self-purchases vs gift-giving) on consumers' preference for products with ethical attributes. Notably, consumers' preference for quality can differ between self-purchases and gifts, and the presence of ethical attributes can impact product quality perceptions. The purpose of this paper is to examine how the presence of ethical attributes alters decision-making in a gift-giving context using perceptions of product quality as an explanatory variable for these differences. Design/methodology/approach: One field study and two controlled experiments test the proposed hypotheses. The experiments were conducted across different product categories and samples. Findings: Results showed that the presence of an ethical attribute leads to higher purchase intentions for products in a gift-giving context compared to self-purchase. Perceived quality mediates this effect. Further process evidence through moderation, including resource synergy beliefs, support the findings. This paper discusses the theoretical, managerial and societal implications of these results. Research limitations/implications: Although care was taken to select products to enhance generalizability, the studies presented here are limited to two products. Further, although the present research includes a field study with actual charity-related purchases, the role of time pressures is not explicitly explored. Finally, the role of brand-self connections is not explored in the current research. The ability for a donor to integrate the mission of a charity into their self-perception or the potential for social normative influences to impact behaviors remains open for exploration. Practical implications: Charities are facing increasing pressures to raise sustainable funds to support their missions. The research provides guidance to marketers and fundraisers in the non-profit sector that allows them to direct more focused fundraising appeals to donors and adapt their fundraising efforts to create a fit between their audience and fundraising appeals. Originality/value: This research demonstrates that consumption target (purchasing for the self versus purchasing for others) is a vital contextual factor that influences customer preference for ethical attributes. These results complement the extant literature by exploring the underlying mechanism behind consumers' responses to the ethical attributes in the case of self-purchase and other-purchase. The underlying effect is supported theoretically by resource synergy beliefs. [ABSTRACT FROM AUTHOR]

Not only individuals and firms, but also families engage in business as a social activity and this is true beyond the case of family businesses. Cultural differences in the way families are construed might influence the way they do business. There are different types of families, and among these are those described by Aristotelian and Confucian traditions, representing the West and the East respectively. The literature on virtue in business has been dominated by a Western—mainly Aristotelian—tradition (Ferrero and Sison in Bus Ethics Eur Rev 30(1): 8–24, 2014), neglecting the role of the family and focusing on the individual. In this paper, we seek to fill this gap by explaining differences and similarities in the normative evaluation of certain family-related business attitudes and practices, in light of Confucian and Aristotelian virtue ethics standards. After comparing the structure, organization and dynamics of Aristotelian and Confucian families, we shall draw some inferences regarding "virtuous" or excellent business practices—such as nepotism, bribery, gift-giving and guanxi and attitudes—on codified rules or written norms. For this analysis we shall make use of Aristotelian and Confucian ethical accounts as well as inputs from Family Science applied to organizations, which provides conceptual categories to compare the two traditions. Thus we hope to contribute not only to the comparative study of Aristotelian and Confucian virtue ethics in business, but also to the understanding of the distinctive role of families, raising cultural awareness for what may be considered virtuous business practices according to the Aristotelian and Confucian traditions. [ABSTRACT FROM AUTHOR]

The article argues that altruistic giving based on anonymity, which is expected to promote social solidarity and block trade in human body parts, is conceptually defective and practically unproductive. It needs to be replaced by a more adequate notion which responds to the human practices of giving and receiving. The argument starts with identification of the main characteristics of the anonymous altruistic donation: social separation of the organ donor (or donor family) from the recipient, their mutual replaceability, non-obligatoriness of donation, and non-obligatoriness of reciprocation on the recipient's part. Since these characteristics are also central to typical market relations, anonymous altruistic donation not only cannot promote solidarity but may encourage proposals for (regulated) markets of transplantable organs. Thus, transplant ethics needs to be reframed. It needs to be rooted in, rather than promote, the practices of giving and receiving known to human societies. As the basis for such reframing, the idea of sharing in another's misfortune is proposed. It relies on the human practices of giving and receiving and, with appropriate regulatory safeguards, can provide a better conceptual basis for blocking commercial exchanges of human body parts. [ABSTRACT FROM AUTHOR]

Going beyond analyzing gift-giving from a single love perspective, this paper aimed to understand the gift-giving from the love types experienced in romantic relationships, investigating the frequency, the reasons for the act of giving gifts among couples, and the sacrificial perception. Through a survey, 257 people participated in the research. The results revealed that the love characterized by eroticism and passion (Eros) is the predominant primary style among couples and is the one that guides individuals to gift more frequently through the social motive. Among the secondary love styles, we observed that the altruist (Agape) tends to be what most often induces gift-giving, generating a sacrificial perception of the offerer. We also saw that the sacrifice can be perceived in the gift-giving in other forms of love besides the Agape style. The study contributes to the literature by revealing that the gift-giving can vary according to the love styles and that the perception of sacrifice in this act is related to these styles. Thus, we propose the development of reflections and investigations focused on the consequences of love forms on consumer behavior, highlighting love styles theory for its ability to provide new interpretations of consumer relations. [ABSTRACT FROM AUTHOR]

Scholarly studies of Buddhist gift-giving have explored the many ways in which gifts are or are not reciprocal. This topic is revisited in this article by the author drawing greater attention to the practice of narration. Instead of understanding Buddhist words about dāna as representing religious doctrines or the experience of its social practice, the author considers how Buddhists narrate dāna as a means of maintaining relationships with self and others. Examining narratives of one monastic gift-recipient, meanings of dāna and moral principles of gift-giving are shown to vary alongside shifting relations between givers and receivers. This case suggests that themes of reciprocity are most salient when narrators grapple with interpersonal threats. Offering possible interpretations of this correlation, the author argues how reciprocal forces could be external social conditions to which narratives respond as well as created ex nihilo through the practice of narration as a strategy of ordering interpersonal conflicts potentially unrelated to reciprocity. [ABSTRACT FROM AUTHOR]

Abstract The present study explored why married couples periodically exchange gifts. Based on the commitment signal hypothesis, we tested whether relational mobility, which was operationalized as divorce rate in Study 1 and relational opportunities in Study 2, is positively correlated with the frequency of gift exchanges among married couples. In Study 1, we found that married couples in the U.S., which is associated with a relatively high divorce rate, were more likely to give and receive gifts to and from their partners than those in Japan, which is associated with a relatively low divorce rate. This societal difference, in contrast, was not observed among unmarried couples, who were still developing their relationship (and thus, partner changes could frequently happen regardless of the country-level divorce rate). Study 2, a secondary analysis of extant survey data, revealed that Japanese married couples who have more relational opportunities more frequently engage in gift exchanges than those who do not. Together, these results support our hypothesis that periodical gift exchanges work as commitment signals among married couples. [ABSTRACT FROM AUTHOR]

This article attempts to elaborate on the Derridean idea of transcendental violence and his idea of "violence against violence." It does this by examining the structure of the gift as Derrida presents it in Given Time. The article lays out in detail all of the conditions for the gift Derrida presents across Given Time. More precisely, it examines Derrida's analysis of the giving of counterfeit money. The conclusion it draws is that the giving of counterfeit money comes closest to the golden mean between exchange and non-exchange (or pure gift-giving), the golden mean between violence and non-violence. But the open question is: should we prescribe the giving of counterfeit money for all gift-giving and even for human relations of friendship and love. [ABSTRACT FROM AUTHOR]

Copyright of Central Asian Journal of Art Studies is the property of Central Asian Journal of Art Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In this paper, we focus on recorded music gifts during the holiday season and estimate the reduction in deadweight loss due to the transition from physical CD gift-giving to digital music gift-giving with gift cards. Based on our survey data, we find that music CD gifts generate an average deadweight loss between 15% and 38% of the price. According to our estimates of gift music album sales which are based on U.S. data, the welfare gains from digitization, in terms of eliminated deadweight loss as a percentage of total spending on music albums, were between 5% and 13% during the week when digital sales peak in 2014. [ABSTRACT FROM AUTHOR]

Sentimental value is the value derived from an emotionally-laden item's associations with significant others, or special events or times in one's life. The present research demonstrates that when faced with the choice between sentimentally valuable gifts and gifts with superficial attributes that match the preferences of the recipient, givers give the latter much more often than recipients would prefer to receive such gifts. This asymmetry appears to be driven by givers feeling relatively certain that preference-matching gifts will be well-liked by recipients, but relatively uncertain that the same is true for sentimentally valuable gifts. Three studies demonstrate this gift-giving mismatch and validate the proposed mechanism across a variety of gift-giving occasions and giver-receiver relationship types. The contribution of these findings to the gift-giving literature, as well as directions for future research, are discussed. [ABSTRACT FROM AUTHOR]

The purpose of the paper is to discuss, from a multigenerational perspective, the (im)mobilities of older Pakistani women migrants in the UK and the material culture of gift-giving, which moves with (and without) them to and from the ancestral homeland of Pakistan. A multigenerational perspective allows us to comprehend the collective importance of the mobilities of older Pakistani female migrants in upholding the culturally significant ritualistic custom of gift-giving. The research is situated within the theoretical context of the 'New Mobilities Paradigm' to understand the mobility patterns of older migrants and the mobilisation of material culture. We find that the process of coordinating and exchanging gifts leads to a great deal of physical mobility, within localities and national spaces, but also internationally across different diasporic locations. In doing so, older Pakistani women migrants perform an important role as 'gift agents' in the host and home countries, assuring their own social status as well as that of their families. Importantly, the resulting mobility of older Pakistani women empowers their less mobile peers to also participate in gift-giving. This paper concludes by extending the concept of 'mobility practices' to include the mobility of gifts as a practice, which can compensate for physical immobility in older age due to ill-health, fragility, or other factors. Copyright © 2017 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

What types of social relationships and expressions of moral economy does gift giving foster in mass consumption markets? Approaching this issue through the literature on gift giving in advanced capitalist contexts and the sociology of markets, this study presents gifting as a micro-foundational element in contemporary markets. Analysis of 50 interviews and documentation of daily sales encounters in a computer chain store in Tel-Aviv, Israel, found that buyers and sellers there exchange three types of gifts (contractual, closing and post-sale gifts) ordered along a continuum according to degree of subordination to the market economy and logic. Empirical investigation of four research propositions derived from the literature reveals that marketplace gifting fosters various types of relationships, both horizontal and vertical. The study suggests that gifting helps constitute ephemeral ties during brief sales encounters through the invocation of archetypical social roles, which encapsulate types of social relationships with others. The discussion highlights the contribution of this study to the sociology of markets and to gift theory and presents questions for future research. [ABSTRACT FROM AUTHOR]