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The article discusses the need for the consumer classes to downsize their appetites and for the aspiring to de-industrialize their desires if sustainable development is to be achieved in the world's increasingly globalized economic environment. Sustainable development also requires the localized poor to become greener and the globalized middle class to reduce the ecological impact of their activities.

Considers the creation of a knowledge-based society in order to adapt to globalization in the 21st century. Cooperative multi-lateral structures involved in globalization; Lack of cooperative security and political structures in Asia in comparison with Europe; Significance of power in the media to achieve change in governance.