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The article reports that according to Google's head of mobile and social, EMEA, Ian Carrington, Internet searching on mobile communication devices will overtake desktop Internet searching in the next few years. Carrington cited Debenhmans as a retailer that has seen significant sales increases following its mobile site development, seeing conversion rates double after building its first mobile site.

The article reports on the plan of BBC Worldwide Ltd. to assess the monetary contribution of social media to business. It notes mobile as one of the biggest opportunities open for digital start-ups. Executive Karla Geci points out Facebook Inc.'s commitment in developing sophisticated mobile tool kits for developers who want to incorporate their mobile propositions with the network. It reveals the plan of Google Inc. to integrate its Google+ with the other products for unification.

An interview with Orabrush Inc. chief marketing officer Jeffrey Harmon is presented. He shares the experiences of the company being the first brands to trial the equivalent for Google Inc.'s AdWords web resource for YouTube's suite of online video formats Trueview. He details the reasons why the format will help boost the online video market. Harmon also mentions the things he learned about their television (TV)-style campaigns since running on AdWords for video.

The article repotrs that Microsoft Advertising has rebranded its adCenter platform to Bing Ads and officially introduced Yahoo Bing Network, formerly known as the Search Alliance. Microsoft has also introduced new features to Bing Ads, including a beta feature called Import Campaign, which lets advertisers import their search campaigns from Google Ad Words into Bing Ads.

The article discusses the extension of skippable video advertisement formats by YouTube LLC to mobile devices in Great Britain. It states that the move will allow advertisers to run advertisements on a cost-per-view basis, and the advertisements that have been viewed for more than five seconds will be billed by YouTube. It mentions the views of several brand experts on the move including Martin Moll, marketing director at Honda, and Alex Kozlof, senior mobile manager at the IAB.

The article offers U.S. news briefs as of August 10, 2012. The U.S. Federal Trade Commission has asked a fine of 22.5 million dollars from Google Inc. and has been charged on the basis of tracking cookies in the Safari browser. Google Inc. is going to release a new voice search tool as part of its new iOS app for Apple devices. Deduction in the premium rate phone service of PhonepayPlus lobby search engine.

The article announces that Google Inc. has launched a trial to let people search their Gmail messages through the main search box, as part of its ongoing personalisation strategy. It mentions that company is asking people to join the trial which is currently started in the U.S. It informs that on August 9, 2012, the trial is expected to be launched in Great Britain.

The article focuses on the new changes at Google Inc., Mozilla Corp., and Yahoo Inc. It states that Yahoo chief executive officer (CEO) Marissa Mayer is to overhaul its client services. It says that the year-on-year profits of Google has increased by 11% to 2.79 billion dollars in the second quarter of 2012. It adds that Mozilla has started encrypting its Firefox 14 browser.

The article reports that "The Guardian" launched an application software using Google Inc.'s Chrome browser, which can be accessed on Sony Corp.'s Google television-enabled devices. Stephen Folwell, Guardian News & Media Ltd.'s business development director, discusses how critical it is for brands to establish platforms before reaching mass adoption. It mentions that using the web-based Chrome browser can leverage the analytics to understand and adapt the serving content.

The article reports that "The Guardian" periodical has launched its first Google Inc.'s television (TV) beta application in Great Britain. It says that the publisher will test different content formats as well as existing shows will be offered to meet the expectations of TV viewers. Media director of business development and brand extensions Stephen Folwell states that they aim to provide linear viewing experience than an on-demand.

The article reports that the transition of Product Search, a product from Google Inc., from free to paid model may lead to other vehicles such as Local and Travel making similar moves in Great Britain. According to Mark Michell, head of Omnicom Group Inc., the advertisers are creating contigency plans for free Google products, and they use Google products to generate ecommerce sales for their business.

An interview with Simon Creasey, director at the company Sky Now, is presented. He states that the company will invest in Google TV if it sees demand for them. He mentions that time to launch internet television is right as convergence of technology is here. He highlights that by opening the Freeview service, the company is providing valuable way of accessing Sky content.

The article reports on a flurry of activity in the video-on-demand and connected television (TV) world. This week, both Google TV and YouView are gearing up to unveil their products. Netflix Inc. has announced plans to debut the revived Arrested Development in Great Britain. Platform and device fragmentation is presenting challenges in the connected TV world with the result that consumers, content providers and advertisers are now faced with several options.

The article offers information on the plans of agencies to launch trials on Google Inc. TV in Great Britain. It offers information on the plans Google to partner with Sony Corp. for producing Internet-connected set-top boxes related to Android software and Google's Chrome browser. According to Marco Bertozzi, executive managing director (MD) of VivaKi Nerve Center, the Google TV offers opportunities to various brands.

The article reports that Google Inc. has signed a partnership with Sony to launch the Internet- connected set-top boxes in Great Britain from July 16, 2012. The set-top boxes are modelled on the Android mobile application software. Sony is also planning to extend Google TV to its latest connected Blu-ray player.

The article presents the views offered by Google Inc.'s director of agency sales Dominic Allon at the Internet Advertising Bureau's (IAB) Search conference. Allon stressed the importance of understanding the multi-click consumers proactively rather than depend on last-clicks. Aloon said that multi-click journeys drive both volume as well as value of conversions.

The article presents the views offered by Google Inc.'s director of agency sales Dominic Allon at the Internet Advertising Bureau's (IAB) Search conference. Allon stressed the importance of understanding the multi-click consumers proactively rather than depend on last-clicks. Aloon said that multi-click journeys drive both volume as well as value of conversions.

The article presents information on an annual Search conference of the Internet Advertising Bureau (IAB). Several companies including Google Inc., Microsoft Corp., Yahoo Inc. and agencies addressed some of the biggest trends at the event. The event also featured Google's director of agency sales Dominic Allon, who offered his views on the importance of multi-click as compared to last-click attribution.

The article focuses on the changes in search and mobile properties of online search engines Bing and Google. A major update in the Webmaster Tool of Bing has been released which will provide more transparency on competitors' links. Google has integrated its AdMob mobile network with AdWords which will make purchasing of mobile inventory easier for advertisers.

The article focuses on online gift retailer company Prezzybox which has reported 16 percent of traffic hit affected by keyword referral encryption of Google Inc.'s search engine. The managing director (MD) of the retailer company Zak Edwards stated that ten of the top 15 keywords are not provided. Also, the rival search engine Bing could gain from this situation.

An interview with Thinkbox Inc.'s chief executive officer (CEO) Tess Alps is presented. When asked how much television (TV) industry has changed during his time at Thinkbox, he mentions that company's shareholders are happy about Internet now. When asked him to explain the relationship between TV and online, he informs that they are not separate, but different. When asked his views regarding Google Inc.'s TV proposition, he reveals that Google is trying to be a platform and user interface.

The article offers information regarding Guardian which is preparing its long-form content strategy to expand further onto connected TVs. As mentioned, Guardian has already launched a beta application on Google TV in the U.S., is aiming to make a major play in the living room by the end of the year, as stated by Guardian News & Media director of business development and brand extensions, Stephen Folwell.

The article offers information regarding Guardian which is preparing its long-form content strategy to expand further onto connected TVs. As mentioned, Guardian has already launched a beta application on Google TV in the U.S., is aiming to make a major play in the living room by the end of the year, as stated by Guardian News & Media director of business development and brand extensions, Stephen Folwell.

The article discusses the social search planning of the web service Bing of Microsoft Corp. It mentions that Bing's planning could outpace Google Inc.'s market share, due to its alliance with Facebook Inc. It informs that Microsoft made plans to integrate social networks, including Facebook and Twitter, into Bing's search results. It reveals that Bing will pull in feeds from multiple social networks including Facebook, which has 800 million global users, compared with Google+'s 90 million.

The article reports that computer giant Microsoft Corp. has launched a personalized search strategy for its web search engine Bing which will now include results from Facebook and other social networks including Facebook and Twitter. Meanwhile, Internet company Google Inc.'s plan to penalize websites that are overusing search engine optimization, is forcing clients to ask their public relation (PR) firms to manage their search activity.

The article reports that computer giant Microsoft Corp. has launched a new social search strategy for its web search engine Bing which will now include results from Facebook and other social networks including Twitter, Google+ and LinkedIn. The move follows similar search strategies, launched by Internet company Google Inc.

The article reports that new search engine optimization (SEO) encryption, implemented by Internet company Google Inc. in Great Britain, is affecting publishers and agencies. According to Midlands News Association, keyword referral data is missing in 7% of its traffic. Trinity Mirror PLC has also reported a four-fold increase in website traffic affected overnight following the rollout in March 2012.

The article reports on a finding by Trinity Mirror's digital product director Malcolm Coles, regarding an increase upto 13% in website traffic affected overnight following the rollout in March 2012 in Great Britain. Coles says that Google Inc.'s motives are questionable as has not extended the same keyword encryption to paid search. It is noted that the need to monitor Google+ uptake have been expressed by brands including Moneysupermarket and O2.

The article informs that Google has revamped its price-comparison site, which centres on credit cards and current and savings accounts. It has been informed that it is the first significant move since Google has acquired price-comparison website beatthatquote.com in 2011. According to Google product management director John Paleomylites, revamping of the site has been done as consumer want more transparency and data privacy.

The article offers information on the launch of Google AdWords for video.

The article informs that search giant Google is planning a major upgrade to its search engine by incorporating a new form of semantic search technology that would provide users with answers to their questions rather than a list of links. It has been speculated that changes will encourage users to spend more time within Google's domain, that in turn open up more advertising opportunities.

The article informs that search giant Google is planning a major upgrade to its search engine by incorporating a new form of semantic search technology that would provide users with answers to their questions rather than a list of links. According to Mindshare's head of search Jenny Kirby, this upgrade signifies the search giant's aim to outmanoeuvre Facebook.

The article focuses on the concern being expressed by mass media agencies over the encryption policy of Google Inc. It informs under the search engine optimization (SEO) encryptions policy of Google, which uses the Secure Sockets Layer (SSL) protocol, will result in loss of keyword referral data and states that media agencies are expressing concern that the use of encryption policy by other browsers will drop the average data traffic.

The article focuses on the search engine Google Inc. which is planning to crack down on over-optimised sites. The search-ranking penalty for sites was mentioned by Google engineer Matt Cutts in a conference. It will introduce other measures also like eliminating poor-quality sites and penalities for pages that have too many advertisements.

The article offers brief information on the online Adwords Communications Extensions product count application from Google Inc.

The article reports that Google Inc. director Dominic Allon has said that the open platform nature of Google TV will be key to growth in the advertising sector. According to him, the Internet is creating a basic, seismic structural change to businesses, and no sector is unaffected by changes it is introducing. According to Allon, the cloud is the future of the Internet.

The article reports on a survey of some of the biggest media agencies in Great Britain which found that such agencies are seeing an average of over 10% of their natural search traffic hit by Google Inc.'s keyword referral encryption since its Great Britain rollout this month. The surge represents an average uplift of 560% across some agencies' client verticals compared to pre Great Britain rollout over the last two weeks.

The article reports that the motoring website Autotrader.com LLC is working with digital marketing agency iProspect.com LLC to test Google Inc.'s social extensions on advertisements (ads) for cars. Berian Reed, head of search at Autotrader, says social extensions will help their ads stand out against competition. His comments regarding the pay-per-click (PPC) campaigns and strategies, are also presented.

The article reports that the motoring website Autotrader.com LLC is working with digital marketing agency iProspect.com LLC to test Google Inc.'s social extensions on advertisements (ads) for cars. Berian Reed, head of search at Autotrader, says social extensions will help their ads stand out against competition. His comments regarding the pay-per-click (PPC) campaigns and strategies, are also presented.

The article reports on the decision of search engine Google Inc. to encrypt natural searches in Great Britain, obscuring keyword referral data from searches made by its logged-on users. It states that Google integrated encryption protocol, Secure Sockets Layer (SSL) that encrypts keyword referral data from searches made by a logged-on user, to natural searches. It mentions the effect of the keyword referral encryption on brands and advertising agencies in the country.

The article reports on the decision of search engine Google Inc. to encrypt natural searches in Great Britain, obscuring keyword referral data from searches made by its logged-on users. It states that Google integrated encryption protocol, Secure Sockets Layer (SSL) that encrypts keyword referral data from searches made by a logged-on user, to natural searches. It mentions the effect of the keyword referral encryption on brands and advertising agencies in the country.

The article informs that Google Inc. will launch its AdWords for Video out of beta version during Spring 2012. It is mentioned that the new application will enable advertisers to create and manage video marketing campaigns on websites YouTube, Google Display Network by using same AdWords interface. Also, the launch will strengthen the Google's plan to popularize TrueView, interactive video ad format suite by Google. Additionally presented are comments of Dara Nasr, executive at YouTube LLC.

The article focuses on the topics discussed at the 2012 Mobile World Congress. Brands like Moneysupermarket and O2 emphasized the significance of monitoring Google+ uptake. Jason Spero, global head of mobile at Google Inc., spoke on the importance of mobile in the consumer and search journey. Information related to the journal's investment in nma.co.uk, is also presented.

The article reports that brands like Moneysupermarket.com Group PLC and O2 think that Google+ uptake will magnify issues concerning the encryption of natural search data for logged-in users. This refers to Google Inc.'s move to integrate encryption protocol Secure Sockets Layer (SSL) to natural searches, in the U.S. Comments of Andy Mihalop, Moneysupermarket's head of search and biddable media, and Stuart Bryce, O2's search marketing and digital capability manager, are given, in this regard.

The article reports that brands like Moneysupermarket.com Group PLC and O2 think that Google+ uptake will magnify issues concerning the encryption of natural search data for logged-in users. This refers to Google Inc.'s move to integrate encryption protocol Secure Sockets Layer (SSL) to natural searches, in the U.S. Comments of Andy Mihalop, Moneysupermarket's head of search and biddable media, and Stuart Bryce, O2's search marketing and digital capability manager, are given, in this regard.

The article reports that Google Inc.'s personalised search service called Search Plus Your World has lead to a clash between the company and social networks Facebook and Twitter, which might affect brands. It states that the product is rolling out across the website www.google.com, which the social networks think is to promote its Google+. It mentions that some brands think that it will harm brand strategies by obscuring important data from third-party social networks.

The article reports on the launch of Google+, a social networking site, by British Airways PLC and many other brands including Burberry Ltd., Mail Online and hotel group Mr & Mrs Smith. It is stated that social networks are growing in popularity with about 90 million users around the world, as stated by Google Inc.

The article reports that there is a considerable increase in mobile paid search which results in decrement of cost per click (CPC) marketing of Google Inc by eight percent. It mentions the retailers have decreased the rates of mobiles and networks for increasing the sale of these products. It also informs about acquisition of Efficient Frontier company by Adobe Systems Inc.

The article reports that a series of paid-search advertising scams had managed to remain undetected by Google Inc.'s highly sophisticated web-control robots for at least a fortnight. It is stated that the scammers had targeted publishers including the BBC, the Independent and Daily Mail by masquerading fake Google advertisements for face cream as publisher-endorsed products.

The article reports that Google Inc. has taken a tough stance on a paid-search ad scam linking premium publishers to a fraudulent face cream Web site. The paid-search advertisements, which appeared when searching for particular keywords such as face cream, showed paid links that appeared to be from the BBC, "Independent" and "Daily Mail" promoting the cream.