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Background: Objective: This study investigated the efficacy of a counselling video blog (vlog) from YouTube on depression reduction among primary school teachers in Nigeria. Methods: A 10-week group-randomized trial (GRT) was employed for this clinical investigation. Ninety-seven primary school teachers who had severe depression participated in the study. The authors used Beck's Depression Inventory-II (BDI-II) to collect data for the study. The authors used ANOVA with repeated measures to analyse the data collected in the study. Results: From the results the authors obtained, treatment and no-treatment group participants had severe depression at the initial assessment. However, exposure to a 10-week counselling vlog on YouTube reduced depression among participants in the treatment group, while those in the no-treatment control group still maintained severe depression. There was a significant reduction in depression among participants in the treatment group at the follow-up assessment, while no significant reduction was observed in the no-treatment control group at the follow-up assessment. Conclusion: From the findings of this study, YouTube channels should be utilized for different kinds of counselling. Specifically, counsellors should adopt vlog counselling in depression treatment. [ABSTRACT FROM AUTHOR]

The rise of digital technology has provided new opportunities for language learning, extending beyond traditional classroom instruction. Video projects have emerged as an effective tool in foreign language education, yet research on self-initiated and regulated video production for language learning is scarce. This study investigates the phenomenon of vlogging in Spanish as a second language on the Chinese video sharing platform Bilibili, by analyzing 134 Chinese-produced Spanish-language vlogs. The study aims to understand the vlogs' characteristics, the vloggers' profile, and the ways they utilize the genre for learning Spanish. Through qualitative virtual ethnography, the study uncovers the presence and learning engagement of Spanish L2 vlogs on Bilibili. The results reveal a diverse range of vlogs, including daily life experiences and adaptations of popular YouTube trends, primarily produced by university students with advanced editing skills. Vloggers incorporate knowledge from both formal education (e.g., the Spanish textbook widely used in China, Español Moderno) and informal contexts. In addition to practicing oral Spanish, L2 vloggers use various forms of writing, including Spanish subtitles and Chinese translation, and mobilize multimodal resources, such as danmu comments for overlaying corrections. Vloggers also adopt discursive strategies for community interaction, such as self-deprecating metalanguage, feedback solicitation, and metalinguistic reflections. The study highlights the potential of video-sharing platforms like Bilibili as tools for language learning, reveals different learning styles in digital environments (self-supervised and interaction-oriented learning), and indicates the direction of integrating daily vlogs and multilingual subtitles into language curricula, emphasizing students' agency, self-directed digital learning, and transmedia literacy development. [ABSTRACT FROM AUTHOR]

In this article, we combine a number of related elements – YouTube films, autobiographical methods, diaries, letters, and walking – to explore the sociological value of the films of Nelson Sullivan (1948–1989). Sullivan was a film maker who documented New York, and elsewhere, in the mid-late 1980s; however, the films are 'vlogger style' and offer richly detailed, relational, and dialogical accounts of the ever-changing figurations between Nelson and a cast of other characters. Here we aim to walk sociologically with Nelson. We explain of how we analysed Nelson's films before considering the implications of repositioning 'vlogs' as something of a hybrid between letters and diaries. We then explore walking as an autobiographical act a little further. Finally, we conclude by considering the implications of Nelson's work for past, present, and future sociological practice which uses YouTube videos and vlogs, by emphasising the importance of the 'dialogic exchange'. [ABSTRACT FROM AUTHOR]

YouTube is currently becoming one of the main international platforms for amateur creators attempting to attract followers through a multiplicity of audiovisual content and engagement strategies based on search and algorithmic recommendation systems. In many cases, this environment, and especially its users, try to adapt to a celebrity network pattern on the basis of the construction of seemingly authentic and close relationships, leading to relevant phenomena such as parenting vlogs. This kind of content is focused on the presence of intimate moments that reflect the daily life of influencers or micro-influencers, capturing large numbers of followers, as well as important communication and information strategies. From this perspective, and through a quantitative content analysis of 1,034 videos and more than 900 viewing hours on two very popular YouTube family influencer channels, this study explores the degree of intimacy portrayed in their video content as performative strategies that configure the profiles’ post through interactions with followers, brands, and self-promotion. The results suggest that the degree of intimacy shown in this content becomes a performative process for these family youtubers, whereby the more intimate the exposure, the more popular the information offered to the user. In short, this type of content prioritizes the routines of the youtubers, who include their closest family members and friends as a means of attracting attention, while dedicating their time to interacting with brands (advertising) and recording, editing, and submitting a vast amount of personal and private information on the platform (dissemination) in a sort of promotional–private performativity. [ABSTRACT FROM AUTHOR]

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior. Similarly, YouTube travel vlogs are highly engaging and provide consumers with destination experiences. This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTube, can influence travel intention and electronic-Word of Mouth (e-WOM) behavior. By incorporating the use and gratification (U&G) perspective, this study examines the role of information seeking and entertainment as motivational factors for watching travel vlogs as a source of satisfaction. It will, in turn, lead to a greater degree of engagement. The current study investigated the emotional and presence aspects of travel videos to determine engagement. To evaluate the research hypothesis, we collected data from 300 respondents who had traveled to a destination after watching a travel vlog. We tested the hypothesis by utilizing structural equation modeling, a feature of the Smart-PLS 3.0 software. The results indicate that consumer motivations for watching travel vlogs, including the desire for information and entertainment, significantly impact customer engagement, both emotion and presence. Customers who are emotionally engaged and perceive travel vlogs as having a high presence will significantly affect their travel intention behavior and influence them to share e-WOM. In addition, the current study provides insight into tourism managers and academics on how travel vlogs as emerging technologies influence consumer behavior. [ABSTRACT FROM AUTHOR]

In the field of communications much is still to be known about Filipino vlogs. And yet vlogs are subject to much public discourse. Anchored in Jessica De Boeck's (2015) work, this study determines the purposes that vlogs serve in this computer-mediated communication by examining the opening and closing strategies in 10 Filipino YouTube vlogs. Generally, the results of the study are constitutive of De Boeck's findings. However, Filipino vlogs have interesting additions to these identified strategies. For the opening strategies, some Filipino vloggers identify their viewers by denoting names to their fan base. They also include short clips or video previews, which I argue as "digital markers." And as for the closing strategies, some Filipino vloggers operate the discourse marker "so" as a final closing strategy. Lastly, the topic shading forecasts vloggers' arrangement and framing. By and large, the vlogs' employed strategies are deemed to provide a profound sense of involvement, engagement, and belongingness. [ABSTRACT FROM AUTHOR]

This qualitative phenomenological study aims to understand and provide contextual explanation on the meaning behind the communicative action of YouTube vlogging as located in the essence of experience of the OG Filipino vlogger voice. The bracketing used is an in-depth interview, and the participant is Lincoln Velasquez, more popularly known as Cong TV, one of the top 10 individual vloggers in the Philippines (his channel having >7 million subscribers), and also one of the earliest to start in 2008, several years before vlogging became commercially lucrative in 2016. The analysis is conducted by coding, categorizing, and interpreting the interview transcript, from which 13 sub-themes emerge. By conceptually connecting the sub-themes, the grand theme of vlogging as access to possibilities is surfaced. Through an initial linkage to Sen's capability approach, a further theoretical abstraction of the grand theme to vlogging as expansion of capabilities is tentatively proposed. [ABSTRACT FROM AUTHOR]

YouTube is a popular social media site that provides the users a space to view, upload video clips or log in and write comments. Even though many of the YouTube users remain anonymous when commenting, their language use in the comments can reflect the identity of a particular community. Therefore, a variety of computer-mediated discourse can be obtained from YouTube in deciphering a specific community or a country’s identity. This qualitative study is keen to investigate the representation of the Malaysian identity in the YouTube comments. Analysis were performed on the YouTube comments of Malaysian-related YouTube videos uploaded by famous Malaysian YouTubers. Textual analysis and coding of the YouTube comments were carried out using the NVivo software based on Herring’s (2004) Computer-Mediated Discourse Analysis (CMDA) and Braun & Clarke’s (2006) Thematic Analysis framework. Findings showed that there were various themes that were repeated in the YouTube comments discourse which is a representation of the Malaysian identities, namely feelings of love towards the country, Malaysian cuisine, language mix, being multiracial, Malaysian behaviours or stereotypes, and the birth country Malaysia. These results provide insights into the discourse that are associated with Malaysian identities and contributed knowledge to fill in the gap in literature regarding national identity in social media, particularly Malaysia. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to present the authors' perspectives on the new narrative styles adopted by international millennial travel vloggers during the COVID-19 pandemic. They aim to promote virtual tourism, and the authors present six examples of millennial vloggers. Considering tighter government regulations relating to travel, vloggers have developed novel ways of content creation through "travel writing." Design/methodology/approach: The authors used narrative analysis to review their sample of vlogs and how specific changes in each vlogging stage are motivated by viewer expectancy. Findings: Millennial vlogger couples are using the YouTube platform to meet the demand for virtual tourism. Research limitations/implications: This study provides new ways of looking at travel vlogging as an occupation and means of entertainment. However, the current dynamic situation may well lead to further challenges for this kind of research. Practical implications: The implications relate to the provision of a better understanding of the scope for virtual tourism and how it can lead to new avenues for tourism development. Originality/value: The authors reviewed millennial vloggers during the COVID-19 pandemic and applied narratology to the vlogs to better analyse the changes caused by the pandemic. [ABSTRACT FROM AUTHOR]

The present study examines stance-taking resources engaged in the performance of branded masculine YouTube identities. It aims at determining the role of Attitude and Graduation, two aspects of Martin and White's (2005) Appraisal framework, in the construction of branded masculinity on popular American YouTube vlog channels. The paper also presents adjustments to Appraisal system, which enable its applicability to gender identity analysis in terms Anderson's Inclusive masculinity theory (2009), namely a developed Affect:Dis/inclination subcategory and a new category of Ironic heterosexual recuperation, which prove to be of considerable importance for determining the resources for the construction of blended masculinities in YouTube vlogs. The quantitative and qualitative analyses of the Appraisal resources employed in the speech of male vloggers has shown that branded masculine identities predominantly rely on the hybridization of orthodox and inclusive masculinities construed by means of evaluative stances targeted at a range of activities, people, objects, concepts indirectly indexing the either of the two types of masculinities. [ABSTRACT FROM AUTHOR]

By analyzing YouTube channels of young North Korean defectors, this article examines the cultural meanings of social media in these marginalized young people's resettled lives. The article focuses on four YouTube channels managed by four young North Korean defectors living in South Korea. The four channels show how defectors, a majority of whom remain almost invisible in the South Korean public sphere, use digital platforms to display their identity as real people. Moreover, these channels involve digital storytelling of how the defectors negotiate their inter-Korean identities and interact with South Korean viewers. Furthermore, the four YouTube channels reveal how creative labor is professionalized and incorporated into the digital attention economy. This article suggests that, with some restrictions, such as restrictive technological affordances and profit-seeking algorithm, digital platforms allow defector youth to engage with social media storytelling and question the dominant representation of defectors. [ABSTRACT FROM AUTHOR]