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The focus of this paper is on achieving a win-win situation regarding the economic, environmental, and social impacts of the cold chain logistics terminal distribution system. This paper proposes three multi-objective models to investigate the above effects by incorporating soft time windows, heterogeneous fleets, and path flexibility, with defining the objectives of examining logistics costs, fuel consumption, carbon emissions, quality damage to perishable commodities, and customer satisfaction using six evaluation functions. To solve the proposed models, an efficient optimization framework is developed by combining domain operators with versatile multi-objective evolutionary algorithms (MOEA) to obtain Pareto solutions. Extensive experiments are conducted to test the validity of the concerned model and algorithms. The results demonstrate that: (1) the proposed algorithm is effective in solving the proposed model; (2) the proposed multi-path strategy can effectively improve the performance of cold-chain logistics systems compared to single-path strategies; (3) evaluation functions that assess customer satisfaction greatly affect the performance of cold-chain logistics systems; and (4) the trade-off relationship between the objectives should be investigated to define the model. The paper also provides valuable managerial insights for improving the efficiency and sustainability of cold-chain logistics operations. [ABSTRACT FROM AUTHOR]