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Purpose This study aimed to look into the interest in and use of WhatsApp technology among National College of Business Administration & Economics (NCBAE) University Pakistan library users. Design/methodology/approach A Google Forms questionnaire was designed and emailed to students from various departments at the National College of Business Administration and Economics University of Pakistan. SPSS 22 was used to tabulate and analyze the data for this paper. Findings According to one study, WhatsApp is a robust and cutting-edge technology that might be integrated with digital library services to reach out to library consumers. This technology will assist library patrons in receiving high-quality services. Some technological and human resource variables may impact service delivery and hence must be addressed. As a result, library management is advised to take the required steps to integrate WhatsApp with digital library services to ensure efficient and effective service delivery. Practical implications WhatsApp is one of the most widely used social networking applications, with many organizations, including libraries, using it. This technology is available 24 hours a day, 7 days a week to patrons on campus and in remote locations. As a result, the quality of library services will improve, and users will be more satisfied. Originality/value This research examines WhatsApp technology in the context of Pakistan's National College of Business Administration and Economics University. This is the researcher's first attempt to address a vital topic. This research will benefit the National College of Business Administration and Economics University's library patrons and the whole academic community in Lahore. [ABSTRACT FROM AUTHOR]

Purpose This study aimed to investigate the interest and use of WhatsApp technology among the library users of National Defence University Pakistan. Design/methodology/approach A questionnaire in google forms was created shared with the students of five departments of National Defence University Pakistan via email. The data were tabulated and analyzed using SPSS 22 for this paper. Findings This study revealed that WhatsApp is a robust and state of the art technology that could be embedded with digital library services to approach the library's patrons. This technology will help the library users getting quality services. Some technical and human resource factors could affect the delivery of services and hence need to be addressed. Therefore, it is recommended that library management should take necessary action to Embedded WhatsApp with Digital library services to ensure efficient and effective service delivery. Practical implications The WhatsApp is one of the most prominet technologies in social media applications that is deployed by many organizations including libraries. This technologies help the patrons at campus and remote places around the clock. Consequently, it will increase the quality of library services with greater satisfaction among users. Originality/value This study focuses on WhatsApp technology in the academic environment of National Defence University, Pakistan. This study is the first attempt of the researcher to highlight the critical issue. This study will be helpful for the library users of National Defence University and the entire academic setup in Islamabad. [ABSTRACT FROM AUTHOR]