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A successful firm in the tourism and hospitality industry requires skilled and committed employees. However, in the current tourism and hospitality industry, the top challenge lies in the attraction and retention of qualified and skilled employees and a great proportion of the graduates fail to enter the industry. It is therefore important to provide a value conceptual model that expounds on the theoretical relationships existing between the perceptions of undergraduate students and their intention to join the industry. This study contributes to literature by clarifying the perceptions of students-intention to join the industry relationship and by determining the moderating influence of the internship program on such relationship.

A successful firm in the tourism and hospitality industry requires skilled and committed employees. However, in the current tourism and hospitality industry, the top challenge lies in the attraction and retention of qualified and skilled employees and a great proportion of the graduates fail to enter the industry. It is therefore important to provide a value conceptual model that expounds on the theoretical relationships existing between the perceptions of undergraduate students and their intention to join the industry. This study contributes to literature by clarifying the perceptions of students-intention to join the industry relationship and by determining the moderating influence of the internship program on such relationship. Keywords: Intention to join industry, students' perception, internship program, tourism and hospitality industry. JEL Classifications: L83; M39

A successful firm in the tourism and hospitality industry requires skilled and committed employees. However, in the current tourism and hospitality industry, the top challenge lies in the attraction and retention of qualified and skilled employees and a great proportion of the graduates fail to enter the industry. It is therefore important to provide a value conceptual model that expounds on the theoretical relationships existing between the perceptions of undergraduate students and their intention to join the industry. This study contributes to literature by clarifying the perceptions of students-intention to join the industry relationship and by determining the moderating influence of the internship program on such relationship. Keywords: Intention to join industry, students' perception, internship program, tourism and hospitality industry. JEL Classifications: L83; M39

A successful firm in the tourism and hospitality industry requires skilled and committed employees. However, in the current tourism and hospitality industry, the top challenge lies in the attraction and retention of qualified and skilled employees and a great proportion of the graduates fail to enter the industry. It is therefore important to provide a value conceptual model that expounds on the theoretical relationships existing between the perceptions of undergraduate students and their intention to join the industry. This study contributes to literature by clarifying the perceptions of students-intention to join the industry relationship and by determining the moderating influence of the internship program on such relationship. Keywords: Intention to join industry, students' perception, internship program, tourism and hospitality industry. JEL Classifications: L83; M39

Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical topics in the business field. In fact, due to the competitive environment, CRM is crucial and has become a niche for firm performance. However, there is limited research that reveals the relationship between CRM dimensions and hotel performance. Therefore this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between CRM dimensions and hotel performance. This study serves not only to clarify the relationship between CRM dimensions and hotel performance, but also to explain the mediation role of marketing capabilities in this relationship.

Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical topics in the business field. In fact, due to the competitive environment, CRM is crucial and has become a niche for firm performance. However, there is limited research that reveals the relationship between CRM dimensions and hotel performance. Therefore this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between CRM dimensions and hotel performance. This study serves not only to clarify the relationship between CRM dimensions and hotel performance, but also to explain the mediation role of marketing capabilities in this relationship. Keywords: CRM; Marketing capability; Hotel industry JEL Classifications: M31; L84; L83

Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical topics in the business field. In fact, due to the competitive environment, CRM is crucial and has become a niche for firm performance. However, there is limited research that reveals the relationship between CRM dimensions and hotel performance. Therefore this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between CRM dimensions and hotel performance. This study serves not only to clarify the relationship between CRM dimensions and hotel performance, but also to explain the mediation role of marketing capabilities in this relationship. Keywords: CRM; Marketing capability; Hotel industry JEL Classifications: M31; L84; L83

Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical topics in the business field. In fact, due to the competitive environment, CRM is crucial and has become a niche for firm performance. However, there is limited research that reveals the relationship between CRM dimensions and hotel performance. Therefore this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between CRM dimensions and hotel performance. This study serves not only to clarify the relationship between CRM dimensions and hotel performance, but also to explain the mediation role of marketing capabilities in this relationship. Keywords: CRM; Marketing capability; Hotel industry JEL Classifications: M31; L84; L83