Search

Purpose: The purpose of this study was to investigate attractiveness of internship advertisements to the prospective applicants through the lens of employer branding. By giving attention to internship attractiveness, universities and companies expand current collaborations around internship provision to enhance student internship experiences, satisfaction and employment prospects and to foster long-term sustainability of internship programs. Design/methodology/approach: The study used a mixed-methods design employing a concurrent triangulation strategy. The authors conducted a content analysis of 94 internship listings published in the largest Russian job portal, HeadHunter, and collected surveys from 274 prospective interns. Findings: The study shows a mismatch between employer branding strategies and prospective interns' perceptions of employer attractiveness. Companies emphasize economic value and visual identity as well as functional attributes, while prospective interns prioritize development value and symbolic attributes. The findings suggest internship advertisements do not appeal to potential applicants. Research limitations/implications: The results are limited to business students from specific universities in Russia, so further research is needed to include students with different majors and from other countries. The study is also limited to advertisements available via a large online job portal. A comparative analysis of effectiveness of various communication channels for internship promotion could yield useful results. Practical implications: Career center advisors, academic program directors and internship coordinators should work with company leaders, human resources and marketing decision-makers, and recruitment specialists to better understand interns' drivers of attraction and audit the internship advertisements. Employers could use the study results to strengthen recruiting messages and, hence, attractiveness of the employer brand to potential interns. Originality/value: The study contributes by applying the employer branding theory to an understudied population of interns, hence providing new insights into internships as collaboration between universities and companies. By focusing on internship positions, which differ from full-time permanent positions across many aspects, including the positions' duration, pay, supervision and purpose, the study assists in understanding the distinct drivers of attraction of interns, which are missing from published research on the topic.

Global competition in higher education has facilitated the growth of English-medium instruction universities in countries where English is not a national language. In Europe, for example, the number of such programs at the bachelor's level has grown from only 55 in 2009 to 2900 in 2017. Colleges of business and management at these universities take a leading role in providing English-taught programs and courses at undergraduate and graduate levels. A number of management education faculty and administrators encounter challenges related to teaching and course development in English as a second language. One of these challenges is teaching research paper writing. The purpose of this study was to explore how an approach to a research writing course used at a university in an English-speaking country could be implemented at an English-medium instruction university. The course involved 153 undergraduate students majoring in management and included seven sessions. To the students and the instructor English was a second language. Data were collected using qualitative and quantitative tools. Overall, the results indicate that a carefully designed course on writing a research paper can increase student writing self-efficacy in just seven class sessions. We provide implications for instructors and administrators at English-medium instruction universities and areas for future research.

Purpose: The purpose of this study was to explore the relationship between participation in case competitions and career decision-making self-efficacy (CDMSE) of university students. Design/methodology/approach: The sample included 273 Russian university students; 109 (40%) of them had never participated in case competitions, whereas 164 (60%) participated at least once in case competitions related to business, management and economics. Data were collected via an online survey that included the CDMSE scale--short form. Descriptive, correlation and linear regression analyses of data were conducted to test five hypotheses. Findings: The research study showed a significant difference in CDMSE between those who had never participated in case competitions and those who had participated at least once. However, the study did not show a significant influence of participation in case competitions on the level of CDMSE. The results also indicated that the level of CDMSE could be explained by the participants' work experience, career choice status and age, as well as the highest level achieved during participation in case competitions. Research limitations/implications: The study provides limitations and implications for future research as well as practice, including career centers and career counselors, university faculty, organizers of case competitions and recruitment specialists in organizations. Originality/value: Prior research suggests that participation in case competitions helps students' transition into the workplace. Despite their global popularity, empirical research on case competitions is very limited and focused primarily on skill development. This study contributes to the knowledge base by exploring links between case participation and CDMSE.

To help graduate students with academic writing, a college of education at a large university implemented a new service, Writing Support Circles. Based on the results of the first series of this service, we changed its design. The purpose of this article is to share how changes in the design affected these adult learners' writing self-efficacy and workshop satisfaction.

Most students come to their graduate programs with academic writing skills insufficient to excel in their studies. A lack of academic writing skills among graduate students has been a problem in a college of education at a large southeastern public research university where the project described in this article was implemented. To address this lack of academic writing skills, a new service, Writing Support Circles (WSCs), was designed and implemented for a small group of Latina students supported by a grant as a pilot program. WSCs are a series of workshops intended to create a community of learners who work together on improving their academic writing with guidance of a facilitator. The purpose of this article is to share the authors' experiences with designing and implementing WSCs with adult learners in a nonformal education setting at a university.

In this chapter, two women doctoral candidates examine the nature and function of support systems in graduate adult education. Recommendations and strategies for building social capital in the academy are also discussed.