1. Development of startup to gaining profit from research product on renewable energy.
- Author
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Aripriharta, Firmansah, Adim, Mufti, Nandang, Sujito, and Horng, Gwo-Jiun
- Subjects
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RENEWABLE energy sources , *CUSTOMER satisfaction , *MARKETING effectiveness , *INTERNET marketing , *MARKETING research , *HONEYBEES - Abstract
This paper introduces the strategic efforts of universities in Indonesia in marketing their research results according to government recommendations through startups with digital marketing. Products marketed range from education, equipment, and training services. Preliminary studies aimed at accelerating digital marketing traffic have been carried out in the MATLAB framework. We use the Queen honey bee colony migration (QHBM) method to accurately launch promo coupons so that they can change the tendency of ordinary visitors to become buyers. As a fair comparison, we use a moving average (MA) with the same threshold as QHBM. The simulation results show the fact that QHBM is more accurate than MA. After using the simulation results in real situations, this startup was able to achieve BEP in 6 months with an average monthly turnover of US 2,045. Based on the results of this evaluation, it was found that consumer satisfaction reached 85%, the effectiveness of digital marketing reached the level and consumer trends for renewable energy in the future reached 55%. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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