Yuzhu Hao, Honghong Ren, Brian C. Kelly, Joanna E. Cohen, Qiuxia Wu, Fengyu Zhang, Jinsong Tang, Yanhui Liao, Yi-Yuan Tang, Qianjin Wang, and Mei Yang
Background China has the highest global prevalence of cigarette smokers, accounting for more than 40% of the total cigarette consumption in the world. Considering the shortage of smoking cessation services in China, and the acceptability, feasibility, and efficacy of mobile-phone-based text messaging interventions for quitting smoking in other countries, we conducted a mobile-phone-based smoking cessation study in China. Methods and findings We conducted a randomized controlled trial in China across 30 cities and provinces from August 17, 2016, to May 27, 2017. Adult smokers aged 18 years and older with the intention to quit smoking were recruited and randomized to a 12-week high-frequency messaging (HFM) or low-frequency messaging (LFM) intervention (“Happy Quit”) or to a control group in a 5:2:3 ratio. The control group received only text messages unrelated to quitting. The primary outcome was biochemically verified continuous smoking abstinence at 24 weeks. Secondary outcomes included (1) self-reported 7-day point prevalence of abstinence (i.e., not even a puff of smoke, for the last 7 days) at 1, 4, 8, 12, 16, 20, and 24 weeks; (2) self-reported continuous abstinence at 4, 12, and 24 weeks; and (3) self-reported average number of cigarettes smoked per day. A total of 1,369 participants received 12 weeks of intervention or control text messages with continued follow-up for 12 weeks. The baseline characteristics of participants among the HFM (n = 674), LFM (n = 284), and control (n = 411) groups were similar. The study sample included 1,295 (94.6%) men; participants had a mean age of 38.1 (SD 9.79) years and smoked an average of 20.1 (SD 9.19) cigarettes per day. We included the participants in an intention-to-treat analysis. Biochemically verified continuous smoking abstinence at 24 weeks occurred in 44/674 participants in the HFM group (6.5%), 17/284 participants in the LFM group (6.0%), and 8/411 participants (1.9%) in the control group; participants in both the HFM (odds ratio [OR] = 3.51, 95% CI 1.64–7.55, p < 0.001) and the LFM (OR = 3.21, 95% CI 1.36–7.54], p = 0.002) intervention groups were more likely to quit smoking than those in the control group. However, there was no difference in quit rate between the HFM and LFM interventions. We also found that the 7-day point quit rate from week 1 to week 24 ranged from approximately 10% to more than 26% with the intervention and from less than 4% to nearly 12% without the intervention. Those who continued as smokers in the HFM group smoked 1 to 3 fewer cigarettes per day than those in the LFM group over the 24 weeks of trial. Among study limitations, the participants were able to use other smoking cessation services (although very few participants reported using them), cotinine tests can only detect smoking status for a few days, and the proportion of quitters was small. Conclusions Our findings demonstrate that a mobile-phone-based text messaging intervention (Happy Quit), with either high- or low-frequency messaging, led to smoking cessation in the present study, albeit in a low proportion of smokers, and can therefore be considered for use in large-scale intervention efforts in China. Mobile-phone-based interventions could be paired with other smoking cessation services for treatment-seeking smokers in China. Trial registration ClinicalTrials.gov NCT02693626., Jinsong Tang and colleagues report on a randomized trial done in China, aiming to evaluate a smoking cessation intervention based on texting., Author summary Why was this study done? China has the highest prevalence of cigarette smokers, accounting for more than 40% of the total cigarette consumption in the world. Smoking cessation remains the single most effective prevention measure for lung cancer and other smoking-related disorders and health conditions. The availability of smoking cessation services in China is extremely limited. Mobile-phone-based text messaging interventions for quitting smoking have proven cost-effective in other countries. What did the researchers do and find? We conducted a randomized controlled trial across various cities and provinces in China. The “Happy Quit” intervention consisted of text messages based on the principles of cognitive behavioral therapy. Messages were aimed at improving self-efficacy and behavioral capability for quitting. A total of 1,369 participants—674 in the high-frequency messaging group, 284 in the low-frequency messaging group, and 411 in the control group—received 12 weeks of intervention or control text messages, with an additional 12 weeks of follow-up. We found that biochemically verified continuous smoking abstinence at 24 weeks was 6.5% in the high-frequency messaging group, 6.0% in the low-frequency messaging group, and 1.9% in the control group. What do these findings mean? The findings of our trial suggest that a mobile-phone-based text messaging intervention (Happy Quit), with either high- or low-frequency messaging, is effective for Chinese cigarette smokers. This intervention should be considered for inclusion with smoking cessation services, and could be made widely available for smokers seeking treatment in China.