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Aims: The restoration of unused urban‐industrial areas has great conservation potential as it can sometimes create a win‐win situation in terms of nature conservation and economic benefits. Financial data of restoration projects are rarely published. To close this gap, we report the cost–benefit analysis of different landscaping methods used in the greening of the outskirts of a factory industrial area. Location: The study area is located in a factory area in Nyíregyháza, Nyírség, Hungary. Methods: In this study, we compare the costs of the implementation and maintenance of three different types of grasslands (intensively and extensively managed park lawns and semi‐natural grassland, called eco area) and the ecological benefits in terms of vegetation and potential for pollinators. Results: The implementation and maintenance costs of the extensively managed park lawn were more than ten‐fold higher than that of the eco area, despite the higher price of native plant material. The construction of the extensive park lawn is the cheapest, but the eco area pays off in ca. 1.5 years compared to it, taking into account the lower maintenance costs. Seven years after implementation, the eco area is the most species‐rich, hosting the highest number of natural constituent species, but with similar vegetation cover as in the intensively managed park lawn without costly maintenance. The cover and species richness of legumes and forbs are also higher in the eco area, ensuring a food source for pollinators. Conclusions: Our results support that introducing species‐rich and diverse grasslands with native, habitat specialist species as an alternative to traditional landscaping in urban‐industrial areas can be economically and ecologically rewarding. The higher costs of planning, plant material, and implementation pay off in a short time due to low maintenance costs and can lead to a win‐win situation for nature as well as for the local economy. [ABSTRACT FROM AUTHOR]

Questions: The restoration of unused urban‐industrial areas has largely been neglected despite their great potential for nature conservation purposes. We applied three plant introduction treatments at a highly degraded industrial area to test whether plant material introduced onto industrial areas initiates plant assemblages similar in composition to those of reference grasslands. We specifically asked (a) Does restoration differ between primary and secondary reference sites in terms of overall species richness and cover three years after the introduction of plant material? (b) What is the sociability of species of the vegetation resulting from different treatments? Location: Restoration and reference grassland sites with acidic sandy soil in the temperate region of the EU, NE Hungary, Nyírség. Methods: As restoration techniques, we (a) directly seeded a single dominant species, (b) applied a commercial seed mixture, and (c) transferred hay. We compared species composition, cover, species richness and sociability of species in restoration treatments to reference grasslands. Inventories of vascular plant species were made at five randomly placed 2 m × 2 m sampling units per plot. Results: The species composition of seeded restoration plots (with a single dominant species and a commercial seed mixture) became similar to that of reference grasslands. Both types of seeding resulted in a similar cover, whereas seeding a commercial seed mixture and hay transfer resulted in a species richness similar to that of reference grasslands. The cover of the natural constituents (NC) of seeded plots also reached that of reference grasslands, while hay addition resulted in a lower cover and a higher number of NC than other methods. Conclusions: The introduction of propagules in degraded industrial areas can provide communities similar, after three years, to those of secondary reference grasslands that are 30 years of age. We conclude that investing in the restoration of native grasslands at unused urban‐industrial sites can be a great opportunity to enhance biodiversity. We applied three plant introduction treatments to restore sandy grasslands at an industrial area. The restored grassland was compared to reference grasslands. The treatments resulted in communities that, after three years, were similar to those of secondary reference grasslands with an age of 30 years. The restoration of native grasslands at unused urban‐industrial sites can therefore be a great opportunity to enhance biodiversity. [ABSTRACT FROM AUTHOR]