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Today’s industrial design has gone beyond the traditional product design. China is in the transfer process from the world's manufacturing plant to the world's manufacturing center. Green design is the basis of access to green products, and has become one of the hot researches in design areas. The results show that the design phase determines the 70% to 80% of manufacturing cost, while the design itself accounts for only 10% of the total cost. The importance of the roll of design to product is still increasing if considering the environmental factors. Because the level of ecological damage caused by the product design is far greater than the level of ecological damage caused by the design process itself, only in the design stage should the "green level" of products be taken as a design target, the desired design result could be achieved, which is one of the goal of ergonomics. In today's information society, the graphic communications industry is charged with an irreplaceable task of information manufacture and dissemination. A variety of devices (including electronic, optical, mechanical equipment and instruments, and even household facilities and equipment, etc.) used by the modern graphic communications industry need the direct contact, operation or use of the operator. Design and manufacture of these devices need to apply modern ergonomic design theory and research results. In this paper, the importance of ergonomics, the features and research aspects of green design, developing trends of ergonomics, and the application of ergonomics in the graphic communications industry are described.

Today’s industrial design has gone beyond the traditional product design. China is in the transfer process from the world's manufacturing plant to the world's manufacturing center. Chinese manufacturing industry is transiting from mass production and mass marketing to brand competition and design competition; China’s industrial design is moving from design for products and design for industrial enterprises to design for the market and users, and from basic industries- and technology-oriented model to sales- and marketing-oriented and brand- and user-oriented model. The importance of implementing user-friendly design principles and applying ergonomic principles to sustainable design in Industrial design is increasingly becoming the consensus of the industries. In today's information society, the media industry is charged with an irreplaceable task of information manufacture and dissemination. A variety of devices (including electronic, optical, mechanical equipment and instruments, and even household facilities and equipment, etc.) used by the modern media industry need the direct contact, operation or use of the operator. Design and manufacture of these devices need to apply modern ergonomic design theory and research results. In this paper, the importance of ergonomics, the features and research aspects of modern ergonomics, developing trends of ergonomics, and the application of ergonomics in the media industry are described.