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On May 12, 1943, Harold Innis delivered a speech entitled "The Crisis in Public Opinion" at the annual luncheon of the Canadian National Newspapers and Periodicals Association, held in Toronto. The address has survived in transcript form in the Innis Papers collection at the University of Toronto Archives. Our paper can best be seen as a companion piece to the edited transcription of Innis' original speech, which follows in this issue of the Canadian Journal of Communication. Emphasizing the performative nature of the speech, we contextualize "The Crisis of Public Opinion" by examining the correspondence leading up to and following the speech. We argue that Innis' views on the "crisis of public opinion" in the print media indicate that he understood this particular issue as part of a broader public crisis related to the decline of political and juridical institutions and to shifts in power and influence. His commentary on media in Canada was bound up with his effort to promote collective engagement as a corrective to the biases in power that he had detected. The 1943 speech is thus significant not simply as a "missing link" between Innis' writings on Canada and his later work on communication theory; it is a clear and compelling distillation of the engagement, enactment, and performance that were the abiding features of his work as an intellectual. [ABSTRACT FROM AUTHOR]