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Abstract Introduction The paper investigates the relation between spatial justice and recognition. With this respect, it focuses on rhetorics of recognition, namely discourses, narratives and slogans put in place by actors who produce a territorial identity in order to be recognized in their peculiar and different characters. Case description The case-study employed is the Riace model, a worldwide known example of refugees and asylum seekers hosting and welcoming practice in Italy. Fieldnotes, public statements and newspaper articles were used to investigate both narratives through which Riace’s identity was produced and how this identity shaped Riace’s rhetorics of recognition within the context of a conflict between the local administration and the national government. Discussion and evaluation The paper shows how claims for recognition may drive towards negative outputs. Specifically, in the case of Riace, claims for diversity re-affirmed path-dependency and conditions of marginalization as a result of a depersonalised place-based approach and logics of exception. Conclusions Finally, the paper suggests that researchers should avoid considering diversity as a value per se in order to address spatial justice issues. Moreover, it suggests that rhetorics of recognition may help both in case of conflicting rationalities and to formulate situated ethical judgments.