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Earlier studies clearly have shown that older adults are going online and accessing health information, but they are not a monolithic group. The goal of this study is to identify different types of older online Americans and to examine their online health information attitudes and behaviors. A total of 424 individuals age 55+ responded to an online survey. Three types of users were found based on demographic and computer-use factors: power users, well-to-do, and older men. Two types were found based on health attitudes and behaviors: health traditionalists and health technologists. The study found interesting relationships among these groups and also explored their use and evaluation of specific types of health-related websites and their motivations for going online. Suggestions are made for extending this research to other populations and further exploring the theoretical model of senior's online health interactions (SOHI) that drives the study.

Mass media in the USA have hosted news content and delivered audiences to advertisers. While advertiser support for traditional news media has been dropping, activities of online 'citizen journalists' have been on the rise. A key question for both traditional news organizations and citizen journalists is who will pay for online news. In-depth interviews were used to gain insight into consumer understanding of changes in the relationship between news and advertising as both adapt to the online environment. Three types of news and advertising users emerged: engagers, receivers, and avoiders. The research also identified three approaches to user-generated content: broad participation, participation primarily in interpersonal exchanges, and avoidance. Implications are discussed for how these consumer perceptions and activities might shape future funding of online news. [ABSTRACT FROM AUTHOR]

Presents a content analysis of Chinese and U.S. newspaper coverage of the Internet in China. Coverage of business and economic concerns, culture and social issues and law and policy directions; Trends in the growth of Internet use in the country.