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This article examines the violent clashes between Hamas and Israel along the Gaza Fence (30 March 2018–27 December 2019) from a psychological operations (PSYOP) perspective. It shows how Hamas managed, through a skilful combination of mass riots, media manipulation, and quick adaptation to changing circumstances to subvert the strategic priorities of the Israel Defence Forces (IDF), wear down Israeli morale, and erode Israel's sovereignty in its southern region – all this while deterring Israel from launching a large-scale military operation in Gaza. As such, the Gaza Fence clashes provide an example of a PSYOP-based strategy that can be applied to other border conflict zones, such as Morocco, Saudi Arabia, Mexico, and Islamist insurrections. [ABSTRACT FROM AUTHOR]

The Russian media frequently wrote about Israeli Prime Minister Benjamin Netanyahu (1996–99, 2009–21), analysing his role in Middle Eastern affairs, especially with regard to Palestinian-Israeli relations, the Syrian civil war, and the Iranian nuclear programme. Examining Netanyahu's image in the Russian press is crucial not only for understanding the political priorities of twenty-first-century Russian media but also for investigating Moscow's role in international politics given its keen interest in the Middle East. [ABSTRACT FROM AUTHOR]

The article examines the Palestinian/Arab two-step strategy in taking over the Middle East discourse on Western (mainly American and British) campuses in the past five decades. During this period, the main theme became “the occupied Palestinian territories” or “The Occupation.” The real objective, though, was and is the de-legitimization of the idea of Jewish statehood. The methodology is based on 150 interviews with Jewish activists who studied or worked on campuses in Europe and the United States during the last thirty-five years. After presenting a chronological survey and then analyzing the strategy’s operational techniques – goals, messages and techniques – the article suggests counter-responses for Israel and presents an outline for further research. [ABSTRACT FROM PUBLISHER]

There is really no significant difference between the various forms of mass persuasion methods, though the terminology used may vary. Analyzing basic elements of political marketing and psychological operations (PSYOP)—beyond the basics of audience/message/channel—shows a similarity of techniques and procedures. An analysis of the PSYOP campaign of the Islamic organization Hamas against Israel in the past decade demonstrates that there is a striking similarity between political marketing and PSYOP (formerly known as “propaganda”). This is not mere theoretical hairsplitting; it is an important understanding that democracies should pay careful attention to when they contemplate their survival strategies. [ABSTRACT FROM PUBLISHER]

The 2006 War between Israel and Hezbollah had a significant component of PSYOP. For the first time in its military history Israel deployed PSYOP as an inseparable part of its military operations. The performance of the PSYOP unit was less than satisfactory due to organizational factors and the general conduct of the war itself. This article analyzes the goals, the themes, and the delivery channels used throughout the PSYOP campaign. An attempt is made to answer the key question of whether this effort was effective. [ABSTRACT FROM AUTHOR]