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The aim of this paper is to analyze the influence of teachers' views of corporate reputation on behavioral outcomes in educational cooperatives. Educational cooperatives are social companies that must adequately manage their intangible assets to improve their competitiveness in the education sector. However, research on how teachers perceive corporate reputation is limited. Data was obtained through a survey of 101 teachers to test the research model proposed using path analysis. The findings highlight that teachers' views of corporate reputation in educational cooperatives have significant and positive effects on employee satisfaction, retention and perceived service quality. Likewise, employee satisfaction has significant effects on teacher retention and perceived service quality. Therefore, given that employee satisfaction is a relevant variable in an educational organization's operation, employees' views of corporate reputation can be used as a strategic tool to manage and improve organizational outcomes. [ABSTRACT FROM AUTHOR]

Las cooperativas que desarrollan su actividad en el ámbito de la educación necesitan optimizar su gestión para sobrevivir y alcanzar ventajas competitivas. Por tratarse de organizaciones intensivas en mano de obra, la satisfacción laboral de su personal es una forma de lograr esas ventajas. Por ello, esta investigación analiza, desde una perspectiva de género, cómo lograr dicha satisfacción a través de ciertas prácticas de gestión de los recursos humanos (cultura y disponibilidad de prácticas de conciliación, contratación, formación, evaluación de rendimiento y retribución). Para ello se ha realizado un estudio empírico con la información obtenida mediante encuestas a 101 profesores/as de cooperativas de educación de la Región de Murcia. Los resultados del estudio revelan que la formación adecuada y la contratación rigurosa y formalizada son los factores más valorados para generar satisfacción laboral en el profesorado de las cooperativas de educación en la Región de Murcia. No obstante, existen claras diferencias de género, pues las profesoras valoran positivamente la disponibilidad de prácticas de conciliación, mientras que los profesores las valoran negativamente, posiblemente porque, en España, el rol de cuidado de la familia sigue recayendo mayoritariamente en las mujeres, manteniendo el hombre el rol de proveedor. Asimismo, las profesoras le dan más importancia a la contratación rigurosa y formalizada, mientras que la formación tiene mayor influencia en la satisfacción laboral de los profesores. [ABSTRACT FROM AUTHOR]

Corporate reputation is an important intangible asset of organizations which is created from the different stakeholders' perceptions and opinions. Employees have a decisive role in its construction and configuration, due to their continuous interaction with customers and other stakeholders. The aim of this paper is to examine how the reputation perceived by the teaching staff of education cooperatives has a positive and significant influence on the job satisfaction and job stability of these valuable employees and, in turn, influences the customers' perceptions of the quality of service they receive. To measure this, a reliable, valid tool for measuring the reputation perceived by teachers was developed through exploratory and confirmatory factor analysis. The results obtained support the hypotheses, which were tested by structural equation modelling. [ABSTRACT FROM AUTHOR]