Introduction The Resource Based View (RBV) of the firm (Barney, 1991, 2001) argues that organisations possess resources such as land, labour, capital, and Information Assets that enable them to achieve competitive advantage and superior long-term performance. The Industrial Age was characterised by large manufacturing facilities and during this time management attention was focused on managing, measuring, and reporting on tangible resources and assets like buildings, plant, equipment, and machinery. In the modern knowledge-based economy the wealth-creating capacity of organisations is no longer based on tangible assets alone. Intangible assets such as data, documents, content, and knowledge are critical to the operation of every organisation (Freeze & Khulkani, 2007; Jhunjhunwala, 2009; Salamuddin, Bakar, Ibrahim, & Hassan, 2010; Wilson & Stenson, 2008). These intangible assets are referred to as Information Assets in this paper. Information Assets drive, record, and enforce organisational strategy and growth and enhance efficiency of resource allocation. They also help leaders to make informed decisions to improve customer acquisition/retention, employee recruitment/retention, and enhance employee motivation and loyalty (Steenkamp & Kashyap, 2010). Organisational knowledge is regarded as a key factor in management practices (Garcia-Parra, Simo, Sallan, & Mundet, 2009) and the capacity to create, transfer, and employ knowledge contributes to organisational success and sustainable competitive advantage (Davenport & Prusak, 1998; Drucker, 1994; Nonaka & Takeuchi, 1995; Spender, 1994; Teece, 1998). Practitioner experience and anecdotal evidence in the form of numerous failed Information Technology (IT) initiatives, ineffective business practices, and a lack of understanding of the value and deployment of information on all levels of organisations generated a lack of confidence that Information Assets are being effectively managed (Experience Matters, 2012). Furthermore, whilst there is copious academic and industry material on various aspects of Information Management including Data Quality, Knowledge Management (KM), and the Semantic Web, very little research has been done on why Information Assets are not better managed in real-world organisations. In response to the observed gap in research and practices the authors embarked upon a research project to investigate the causes of this observation. The first phase of the research was conducted in Australia and South Africa and explored the deployment of data, documents, content, and knowledge from a practice perspective (Evans, Hunter, & Price, 2011; Hunter, Evans, & Price, 2011), to determine whether organisations recognise Information Assets that are of value to their operations and how these assets are managed. Preliminary findings indicate that every organisation has Information Assets that are of value to its operations. Participant 2 (P2) commented that all they have in their business is knowledge and that "the business would grind to a halt without these assets" (P6). Despite this, few organisations manage these assets with the same rigour as they manage their other scarce and valuable resources, and not one of these organisations could claim exemplary practice in the management and deployment of those assets. Where Information Asset Management (IAM) programmes do exist they seem to be compliance driven. There is a lack of a value driven response to the types of Information Assets investigated in this project. The findings of the first phase of the research were sufficiently compelling to justify further investigation. The next phase focused on the reasons why Information Assets are not effectively deployed in organisations (i.e., the 'barriers'). This phase of the research is reported in this paper. The format for the remainder of this manuscript is as follows. In the next section literature which relates to the deployment of Information Assets is discussed. …