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Analyzes the effects of increases in the salaries of associates among the largest law firms of the U.S. Compulsion of firms in secondary markets to match salaries of those in California and New York; Resulting shrinkage in profit margins; Firms that have lost associates en masse; Paralegal discontent with salary raises that lag behind those of apprentice lawyers.

Presents lawyers with hints on how to deal with the legal press by examining legal journalists' expectations of law firms. Perceived ineptness of law firm leaders at basic press relations; Divergent ideas about what makes a good law firm.

Reports on the trend toward two-tiered partnerships among law firms. Growing acceptance of non-equity partner slots; View of some in the industry that non-equity partnership is a positive business trend; Flaws of the system.

Reports on law firms' commitment to aggressive hiring of associates in 2001. Survey data indicating that most large and midsized firms have not backed off from commitments to summer associates; Drastic reduction of hiring by some firms; Caution exercised by big firms.

Reports on the job title of Director of Corporate Image designated to Connie Frost at the Atlanta, Georgia law firm Gambrell and Russell. Makeover for the marketing department requested by Frost when hired by the firm; Changes successfully instituted by Frost.