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This study aims to analyze the sustainability of salt farming based on index assessment using the Rap-Salt method by Multidimensional Scaling (MDS). This research was conducted in three national central salt production in Madura Island, namely Sumenep, Pamekasan and Sampang districts. The data used were primary and secondary data. The primary data was obtained from direct interviews with farmers and some salt experts. The secondary data was obtained from the Statistics Indonesia, the Fisheries and Marine Affairs Office, the Trade Office, and literature that supported this research. The results of the Rap-Salt ordination technique of the MDS method indicate that the sustainability index value in salt farming in three regions on Madura Island ranges from 52,23-53,31. The three regions on Madura Island, respectively, are Pamekasan, Sumenep, and Sampang districts belong to sufficient sustainability category. The analysis of the sustainability of the salt farming in each dimension in five dimensions (ecology, economy, social culture, technology, and institutions) shows that Sumenep Regency has a relatively large index value in several dimensions compared to the other two districts, respectively economy (97,92), culture social (71,70), technology (73,83), and institutional (38,73).

This research aimed to: (1) measure the level of market orientation of freshwater ornamental fish cultivators in West Java production centers, (2) analyze turnover and profits as an indicator of the performance of freshwater ornamental fish aquaculture business in West Java production centers, and (3) analyze the effect of market orientation of fish cultivators on the performance of freshwater ornamental fish aquaculture business in West Java production centers. Primary data were collected through observation and interviews with 240 samples of freshwater ornamental fish cultivators in West Java production centers. Research samples determined by multistage sampling methods. The descriptive analysis and profit and loss analysis were employed to analyze the collected data. Research hypotheses were tested by Spearman correlation. The results showed that the market orientation level of ornamental fish cultivators in West Java production centers was categorized as high. Thus, data mode showed that in 2018 the business made a turnover of Rp216,000,000 and a profit of Rp33,971,333. Market orientation and each of market orientation indicators (market knowledge, consumer orientation, competitor orientation, coordination with labor, and marketing implementation) had a significant and positive relationship to business performance. Consumer orientation was the highest market orientation indicator in the relationship between market orientation and business performance.. Keywords: freshwater ornamental fish aquaculture, market orientation, business performance Abstrak: Penelitian bertujuan (1) Mengukur tingkat orietasi pasar pembudidaya ikan hias air tawar di sentra produksi Jawa Barat, (2) Menganalisis omset dan keuntungan sebagai indikator kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat, dan (3) Menganalisis pengaruh orietasi pasar pembudidaya ikan terhadap kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat. Data primer dikumpulkan melalui observasi dan wawancara kepada 240 sampel pembudidaya ikan hias air tawar di sentra produksi Jawa Barat. Penentuan sample penelitian menggunakan multistage sampling. Metode analisis berupa analisis deskriptif dan analisis rugi laba. Pengujian terhadap hipotesis penelitian dilakukan menggunakan korelasi Spearman. Hasil penelitian menunjukkan bahwa tingkat orientasi pasar pembudidaya ikan hias di sentra produksi Jawa Barat terkategori tinggi, sehingga pada tahun 2018 mampu menghasilkan modus omset usaha Rp216 juta dan modus keuntungan usaha Rp33.971.333. Orientasi pasar dan masing-masing indikator orientasi pasar (pengetahuan pasar, orientasi konsumen, orientasi pesaing, koordinasi dengan tenaga kerja dan pelaksanaan pemasaran) memiliki hubungan yang signifikan dan positif terhadap kinerja usaha. Orientasi konsumen merupakan indikator orientasi pasar yang tertinggi dalam hubungan antara orientasi pasar dengan kinerja usaha. Kata kunci: budi daya ikan hias air tawar, orientasi pasar, kinerja usaha

The leading factor of cold-pressed drinks is to make the product having a premium price compared to other fruit and vegetable juice drinks. The main purpose of this study is to explore the factors marketing mix that influence satisfaction and customer loyalty to Rejuve cold-pressed drink. The SEM model is used to see the effect of relationships between the variables studied. The model was analyzed using LISREL SEM analysis. The used sampling technique is purposive sampling with190 respondents involved. The results of the analysis suggest that marketing mix variable such as products, prices, and promotions are affecting consumer satisfaction and loyalty. Another result point out that satisfaction has a significant influence on Rejuve custumer loyalty. Managerial implication of this research is focusing on the benefits of the product. The benefits of the product are product marketing mix factors that have advantages over satisfaction, so that the strategies carried out with Rejuve products provide education to consumers in increasing the benefits of their products, by including the benefits of products on packaging. It is expected to be able to attract consumer interest about the benefits of the product and encourage the trend of increasing the product marketing mix to customer satisfaction and loyalty. Keywords: Cold-pressed, fruit and vegetable juice drink, premium price, SEM analysis

The creation of value-based performance measurement can be an alternative in measuring the company's financial performance. Results can be used as indicators of assessments by investors, and these indicators can influence the stock returns. Besides, macroeconomic variables also affect stock returns. This study aimed to analyze the financial performance of companies in the process of creation of value-added with EVA, MVA, and Tobin's Q approach. Impacts of these performance measurements and macroeconomic variables (exchange rates, interest rates, and inflation) on stock returns of the subsector animal feed industry were studied. Descriptive analysis was applied in analyzing the company's financial performance. The impacts of the company financial performance and macroeconomic variables were assessed by using panel data regression analysis. The results related to the company's performance showed that 1) EVA performance dominantly obtained a positive EVA value; 2) MVA performance predominantly produced a positive MVA value in 3 companies and a negative MVA value in the other company; 3) Tobin’s Q performance predominantly generated a value of Q>1 in 2 companies and a value of QKeywords: macroeconomic variables, panel data regression, stock return, subsector of animal feed, value-based performance

Indonesia is faced by global competition, in particular for its fruit commodity. Orange a commodity currently prioritized to be developed. The availability of seasonal oranges provides an opportunity for the imported orange products to substitute the local oranges. The objective of this study was to analyze the competition between the local oranges and imported oranges. The analytical method used was Almost Ideal Demand System (AIDS). The results show that the local oranges can compete with the imported oranges from China. It is indicated by the positive cross elasticity value (substitution). The decline in the price of oranges imported from China will reduce the market share of local oranges in Indonesia. Therefore, Indonesia needs to improve the marketing efficiency of its local oranges and increases the local orange production to meet its consumption needs of oranges.

The purpose of this study were to identify and review external and internal factors influencing Balai Penelitian Bioteknologi Perkebunan Indonesia (BPBPI) in achieving its vision and mission, to set up alternative development strategies in BPBPI and to formulate priority strategies for development of BPBPI. Descriptive analysis method were used in this study is. The analysis tools being used in this study were environmental analysis, internal factor evaluation, external factor evaluation, internal external matrix (IE), strengths weaknesses opportunities threats (SWOT) and combination of analytical hierarchy process (AHP) and SWOT. Using IE Matrix, the company were indicated to be in the position of Quadrant V, which is ‘hold and maintain’ position with general strategy is market penetration and product development. Based on the results of SWOT analysis, were identified six alternative strategies that can be recommended in the development BPBPI is (1) Market penetration strategy through development new products and improved distribution network, (2) Finding an alternative sources of new organic raw materials and cheap as well has a lots availability, (3) Improvement on BPBPI’s products promotional strategy through road show to consumers in periodical, (4) Strategy optimization experimental farm through planting excellence seeds, (5) Conducting strategic research to generating unique products and has a high value selling as well broad market, (6) Improve welfare expert for the creation of conducive working atmosphere. Priority strategy with highest total efficiency values (18,15%) obtained from AWOT were conducting strategic research to generating unique products and has a high value selling as well broad market.Keywords: development strategy, BPBPI, AWOT, SWOTABSTRAKTujuan dari penelitian ini adalah menentukan faktor-faktor internal dan eksternal yang Memengaruhi BPBPI dalam mencapai visi dan misinya, menyusun alternatif strategi pengembangan di BPBPI, dan merumuskan prioritas strategi pengembangan di BPBPI. Metode analisis deskriptif digunakan dalam penelitian. Alat analisis yang digunakan dalam penelitian ini adalah analisis lingkungan, efaluasi faktor internal, efaluasi faktor internal, matrik internal eksternal (IE), matrik SWOT dan kombinasi dari analisis proses Hierarki (AHP) dan SWOT. Menggunakan matrik IE, perusahaan diindikasikan berada pada posisi kuadran V yaitu posisi jaga dan pertahankan dengan strategi umum penetrasi pasar dan pengembangan produk. berdasarkan hasi analisis SWOT, terdapat enam alternativ strategi yang dapat direkomendasikan kepada BPBPI yaitu (1) Strategi penetrasi pasar melalui pengembangan produk-produk baru dan peningkatan jaringan distribusi, (2) Mencari alternatif sumber bahan baku organik yang baru dan murah serta memiliki ketersediaan banyak, (3) Strategi peningkatan promosi produk BPBPI melalui roadshow ke konsumen secara berkala, (4) Strategi optimalisasi kebun percobaan melalui penanaman bibit unggul, (5) Melakukan riset-riset strategis yang menghasilkan produk-produk unik dan mempunyai nilai jual tinggi serta pasar yang luas, (6) Strategi Peningkatan kesejahteraan tenaga ahli agar terciptanya suasana kerja yang kondusif. Prioritas strategi dengan total nilai efisiensi tertinggi (18,15%) yang diperoleh dari AWOT yaitu melakukan riset-riset strategis yang menghasilkan produk-produk unik dan mempunyai nilai jual tinggi serta pasar yang luas.Kata Kunci: strategi pengembangan, BPBPI, AWOT, SWOT

Government’s support for Go Organic program provides a significant effect on the increasing organic land from only 71 thousand hectares in 2010 to 113 thousand hectares in 2014. This is caused by the shifting lifestyle of consumers who are more concerned about health. Rice as one of carbohydrate sources consumed by Indonesian people has an organic variant which is favored by many consumers. This study involved 100 households which were intentionally selected based on their convenience and readiness to be interviewed. This research was also conducted to analyze the comparison of consumer’s attitudes on organic and non-organic rice and to analyze consumer’s willingness to pay (WTP) for organic rice. Fishbein and Contingent Valuation Method were used as an analytical tool to find out the consumers’ attitudes and the maximum values that they are willing to pay. Consumers of non-organic rice had a more positive attitude on non-organic rice compared to organic rice with a WTP value of Rp 20,000 and the potential opportunity value that can be projected for organic rice in Bogor City is IDR291,788,621,400 per month. Keywords: consumer’s attitude, contingent valuation method, fishbein, organic rice, willingness to pay

The purposes of this research were to analyze performance efficiency of catfish supply chain; and to formulate managerial implications of catfish supply chain in Indramayu. The performance efficiency analysis was conducted using DEA (Data Envelopment Analysis) which compared two similar organizations. This research compared supply chain performance among the members of farmers group with the members of Bandar farmer group. The managerial implication in this study was analyzed by GAP analysis. Input and output in this analysis were based on SCOR to showed supply chain performance. Based on the research, from 33 members of farmer group, there were 7 members of farmer group partner of CV Taman Lele Indramayu, while the other 26 farmers collaborated with six bandar in Puntang Village, Losarang, Indramayu. There were two members of farmer group who got 100 % performance efficiency, whereas only one member of Bandar farmer got 100%. In the other hand, the result of analysis in CV Taman Lele Indramayu compared with six bandars, showed that only two bandars did not get 100% performance efficiency which are bandar 4 and bandar 6. The conclusion from this research was supply chain performance of the members of farmer group were more efficient than supply chain performance of members of Bandar farmers. In the other hand, supply chain performance on the distributor level, which are companies and Bandar, were quite efficient. Therefore, to obtain 100% supply chain performance efficiency, the input decrease or output increase should be done by the farmers who have not reached 100% performance efficiency.Keywords: catfish, performance efficiency, supply chainABSTRAKPenelitian ini betujuan menganalisis efisiensi kinerja rantai pasok ikan lele, dan merumuskan implikasi manajerial rantai pasok ikan lele di Indramayu. Analisis efisiensi kinerja dianalisis dengan menggunakan Data Envelopment Analysis (DEA) yang dapat membandingkan satu oganisasi dengan organisasi lain yang sejenis, yaitu dengan membandingkan kinerja saluran petani anggota kelompok tani–perusahaan dan petani anggota kelompok tani–bandar. Sementara itu, implikasi manajerial dianalisis dengan menggunakan GAP analisis. Input dan output yang digunakan dalam penelitian ini berbasis pada SCOR (Supply Chain Operation Reference) yang melihat kinerja petani anggota kelompok tani. Hasil penelitian dari 33 petani anggota kelompok tani, tujuh diantaranya merupakan petani anggota kelompok tani mitra perusahaan CV Taman Lele Indramayu sedangkan 26 lainnya merupakan petani yang bermitra dengan enam bandar di Desa Puntang, Losarang, Indramayu. Terdapat dua orang petani anggota kelompok tani mitra perusahaan yang sudah memiliki efisiensi kinerja 100%, sedangkan pada petani anggota kelompok tani dari 26 petani hanya satu orang petani yang memiliki efisiensi kinerja 100%. Hasil analisis pada CV Taman Lele Indramayu yang dibandingkan dengan 6 bandar, diketahui bahwa terdapat dua bandar yang belum memiliki efisiensi kinerja 100%, yakni bandar 4 dan bandar 6. Kesimpulan dari penelitian ini adalah bahwa kinerja petani anggota kelompok tani mitra bandar masih belum cukup efisien jika dibandingkan dengan kinerja rantai pasok petani anggota kelompok tani perusahaan. Di lain pihak, kinerja rantai pasok ikan lele di tingkat penyalur yakni perusahaan dan bandar sudah cukup efisien. Oleh sebab itu, untuk mendapatkan efisiensi kinerja rantai pasok 100% maka perlu dilakukannya penurunan input atau peningkatan output pada kinerja petani ataupun bandar yang belum memiliki efisiensi kinerja 100%. Kata Kunci: efisiensi kinerja, ikan lele, rantai pasok, Indramayu

The objectives of this study were (1) to analyze the molasses based bioethanol production in Central Java Province and (2) to analyze the non-financial and financial feasibility of this bioethanol processing activity. To analyze the financial feasibility this study used investment criteria namely net present value, internal rate of return, net benefit-cost ratio, and discounted pay back period while to analyze the changes of cost and benefit in bioethanol manufacturing activity this study used the switching value analysys. The results of this study showed that bioethanol manufacturing activity in Sub-Province of Sukoharjo and Pati were financially feasible and can be considered by investors in selecting similar business. But on The other side, the supply of molasses as the raw material in that location is important, so they need to make partnership with the suppliers. The result for switching value analysis showed that the decreasing of production or price of bioethanol more sensitive than the others (increasing of variable input cost for molasses). There was no negative effect from the production activity because the waste from the bioethanol manufacturing is not hazardous for the surrounding area.Keywords: bioethanol, molasses, feasibility analysis, small industryABSTRAKTujuan dari kajian ini adalah (1) menganalisis kegiatan proses produksi bioetanol berbahan dasar molases di Provinsi Jawa Tengah dan (2) menganalisis kelayakan pada aspek non finansial dan aspek finansial dari kegiatan proses produksi bioetano berbahan dasar molases. Dalam menganalisis kelayakan finansial digunakan kriteria investasi yaitu net present value, internal rate of return, net benefit-cost ratio, dan discounted pay back period, serta untuk mengetahui sejauh mana perubahan maksimum dalam tiap komponen biaya dan manfaat dalam kegiatan pengolahan bioetanol berbahan dasar molases digunakan analisis switching value. Hasil studi menunjukkan kegiatan pengolahan bioetanol berbahan dasar molases yang dilakukan di Kabupaten Sukoharjo dan Kabupaten Pati secara finansial dinyatakan layak dilaksanakan serta dapat dijadikan sebagai bahan pertimbangan bagi para investor untuk menjalankan usaha yang sama. Namun, disisi lain pasokan bahan baku molasses di wilayah kajian sangat penting untuk menjaga keberlangsungan usaha bioetanol sehingga perlu dilakukan kerja sama dengan para pemasok molases. Hasil switching value yang digunakan untuk menghitung perubahan maksimum dari komponen pada biaya dan manfaat yang dibangun dalam cash flow, dapat diperoleh gambaran bahwa penurunan produksi dan harga output (bioetanol) lebih sensitif dibandingkan dengan peningkatan harga bahan baku molasses. Tidak terdapat dampak negatif dari limbah yang dihasilkan pada pengolahan bioetanol berbahan dasar molasses yang mengakibatkan pencemaran terhadap lingkungan sekitar kegiatan usaha sehingga kegiatan dinyatakan layak jika dilihat dari aspek lingkungan.Kata kunci: bioetanol, molasses, analisis kelayakan, industri kecil

As the trend of online business shopping began to develop it is necessary to have a number of factors anticipated, among others, fresh vegetables/fruit online repurchase intention. The aim of this study is to explain the determinant which influences repurchase intention of customer who buys fruits and vegetables by using e-commerce in Indonesia. Stimulus-Organism-Response Model are used as the basic concepts in this study. The sample collection methods in this study is convenience sampling from 331 respondents who met the criteria. Collected data is analysed using Structural Equation Model (SEM) Lisrel 8.8 and SPSS 24.0 program for all variables. The result of the findings show that there is a significant influence between emotion and risk perceived towards online repurchase intention, and perceived risk give a negative impact to online repurchase intention and emotion. The reputation of e-retailers has no significant effect on perceived risk. Perceived risk has a significant influence on emotion and online repurchase intentions.This study found that emotion significantly influences willingness to online repurchase intention toward fresh vegetables/fruits in Indonesian’s e-shopper. This study will be useful to vegetables and fruits e-retailers as well as future researchers. Keywords: online repurchase intention, e-commerce, stimulus-organism-response model, reputation, emotion, perceived risk

The objectives of this study were to analyze the influence of farmers’ participation in SL-PTT rice program on the technical efficiency of farm businesses run by the farmers. The measurement of technical efficiency was conducted by using Data Envelopment Analysis (DEA) oriented toward the inputs of 35 SL-PTT rice program participants and 35 non-participant farmers of SL-PTT rice program in Cisaat District of Sukabumi Regency, particularly during the harvest season III in 2014. The significant difference of the mean value of technical efficiency between the participant farmers and non-participant farmers of SL-PTT rice program was examined by using t-test (different test). The results show that the average value of technical efficiency for all respondents is 0,83. The average value of the technical efficiency of the participant farmers in SL-PTT rice program (0,84) is higher than that of the non-participant farmers in SL-PTT rice program (0,82). The t-test results also show that the values of technical efficiency between both types of farmers are not significantly different. The development of SL-PTT program can be achieved by improving the delivery methods on the PTT technological information to the participant farmers i.e. by involving farmers who hold a role as progressive farmers to convey information and advice to other farmers.Keywords: rice production, SL-PTT of rice, technical efficiency, DEA

The purpose of this research is for identifying market segment and customer behavior toward Islamic Banking and its marketing implications in all regions of DKI Jakarta. The research was conducted on August – October 2008 in East, West, North, South and Central of Jakarta. The survey was conducted by doing face to face interview and questionaires distribution to 120 proportional responden. The analytical tools applied are analysis of cluster, factor & descriptive and using SPSS version 11.5 as the statistic’s tool. The result of this research for segmentation aspect showed the characteristics and size of each market segment of Islamic banks. The market segment consists of syariah loyalist, floating mass and conventional loyalist. From this research, floating mass segment has been showed that this segment is the most potential segment among others in DKI Jakarta regions due to it has the largest target market compared to syariah loyalist and conventional loyalist segments. However responden with Islam as their religion are still priority target market for Islamic banks since floating mass responden have been collected from Islamic’s responden dominantly with employees and entrepreneurs as the occupations. Further, market segment will be analyzed in relation with customers’ category, region of geography, religion and occupation. In customer behavior side, customers preferences and information resources toward Islamic banks will be the important factors which could influence customers behavior when choosing Islamic banks. The four factors influence customers in choosing Islamic banks are building physical’s appearance, ATM network, variety of products and profit rate. Both results of market segmentation and consumer behavior toward Islamic Banking are important factors for Islamic Banking in formulating marketing strategy.

The amount of imported honey in Indonesia has been increasing since 2013. Import of honey has increased because due to high honey demands on industries of beverage, health, and beauty. The objectives of this research were to determine the internal and external environment factors of CV Madu Apiari Mutiara, to formulate alternative strategies and priorities in developing the company competitive strategy, and to map the recommendation of program and alternative strategy in developing competing strategy CV Madu Apiari Mutiara. The analytical tools used in this research were the internal and external corporate environment analysis, A'WOT integration between hierarchy process analysis (AHP) and SWOT, and the strategy architecture to determine the company's long-term plan. These six alternative strategies are used to determine strategic priorities. The three highest priority strategies are (1) expansion of the marketing area, (2) optimizing market penetration for all honey derivative products, (3) improving product quality and corporate credibility. The designs of the strategic architecture are to improve marketing in the first year, to make a mapping of marketing distribution channels the second year, and to innovate honey derivative products in the third year. Keywords: architecture strategy, A’WOT, CV Madu Apiari Mutiara, honey, competitive strategy Abstrak: Impor madu di Indonesia mengalami peningkatan pada tahun 2013 hingga saat ini. Impor meningkat karena banyaknya permintaan madu pada industri minuman, kesehatan dan kecantikan. Tujuan dari penelitian ini yaitu menentukan faktor lingkungan internal dan eksternal CV Madu Apiari Mutiara, merumuskan alternatif strategi serta prioritasnya dalam pengembangan strategi bersaing perusahaan, dan memetakan blue print strategi dalam pengembangan strategi bersaing CV Madu Apiari Mutiara. Alat analisis yang digunakan dalam penelitian ini adalah analisis lingkungan internal dan eksternal perusahaan, A’WOT integrasi antara analisis proses hierarki (AHP) dan SWOT, arsitektur strategi untuk menentukan rencana jangka panjang perusahaan. Terdapat enam alternatif strategi yang dapat direkomendasikan kepada CV Madu Apiari Mutiara. Enam alternatif strategi tersebut digunakan untuk menentukan prioritas strategi. Tiga prioritas strategi tertinggi, yaitu (1) perluasan wilayah pemasaran, (2) optimalisasi penetrasi pasar untuk semua produk turunan madu, (3) peningkatan kualitas produk dan kredibilitas perusahaan. Rancangan arsitektur strategi di tahun pertama yaitu melakukan peningkatan pemasaran, tahun kedua membuat pemetaan saluran distribusi pemasaran dan pada tahun ketiga membuat inovasi produk turunan madu. Kata kunci: arsitektur strategi, A’WOT, CV Madu Apiari Mutiara, madu, strategi bersaing

The implementation of fertilizer subsidies in Indonesia involves large government budgets, varied stakeholders, and complex business processes. Therefore, the performance of the government on the investment in fertilizer subsidies, worth almost Rp40 trillion or more than 30% of the total non-energy subsidies, needs to be analyzed. The objective of this research was to analyze the performance of fertilizer subsidies through factors affecting fertilizer subsidy budget and ‘six appropriate achievements’ of the fertilizer subsidies in Indonesia. Panel data regression and descriptive analysis were conducted on the secondary data of 2011–2015 in 32 provinces. The results showed that fertilizer subsidy performance, as reflected by the availability of fertilizer subsidy budget, was significantly affected by the absorption of subsidized fertilizer in the previous year, government debt to fertilizer producers, assistance fund to provincial government, and GDRP. With a value over 90 percent, the performances of fertilizer subsidies in ‘six appropriate types’, were achieved on ‘appropriate type’ and ‘appropriate quantity’. The ‘appropriate location’ of each province was in the range of 30-96%. Keywords: fertilizer subsidy, panel data regression, descriptive analysis, subsidy budget, six appropriate Abstrak: Pelaksanaan subsidi pupuk di Indonesia melibatkan anggaran pemerintah yang besar, pemangku kepentingan yang beragam dan bisnis proses yang kompleks. Oleh karena itu, investasi pemerintah dalam subsidi pupuk yang nilainya hampir Rp40 triliun atau lebih 30% dari total subsidi non energi tersebut perlu dianalisis kinerjanya. Tujuan dari penelitian ini adalah menganalisis kinerja subsidi pupuk melalui faktor-faktor yang memengaruhi anggaran subsidi pupuk dan pencapaian ‘enam tepat’ subsidi pupuk di Indonesia. Regresi data panel dan analisis diskriptif dilakukan dengan menggunakan data sekunder tahun 2011–2015 dan 32 provinsi. Hasil analisis menunjukkan bahwa kinerja subsidi pupuk yang dicerminkan oleh ketersediaan anggaran subsidi pupuk signifikan dipengaruhi oleh penyerapan pupuk bersubsidi pada tahun sebelumnya, hutang subsidi pemerintah kepada produsen, dana pendampingan pemerintah pusat kepada pemerintah provinsi dan PDRB. Dengan nilai di atas 90%, kinerja subsidi pupuk dalam ‘enam tepat’ tercapai pada ‘tepat jenis’, dan ‘tepat jumlah’. Kinerja subsidi pupuk dalam ‘tepat tempat’ pada tiap provinsi tercapai pada kisaran 30–96%. Kata kunci: subsidi pupuk, regresi data panel, analisis diskriptif, anggaran subsidi, enam tepat

The research was conducted at Kedai Sop Durian Lodaya (KSDL) in Bogor on February 2015. The research objectives were 1) to identify the characteristics of KSDL consumer’s behavior, 2) to analyze the factors influencing the consumer satisfaction and purchase intention of KSDL’s consumers , 3) to analyze KSDL's consumer satisfaction level and purchase intention, 4) to formulate the managerial implications in order to increase consumer satisfaction and KSDL's purchase intention. The research was conducted by using descriptive methods through case study approach. Data was collected through questionnaires with non-probability sampling technique, using convenience sampling technique. Data was analyzed by using Structural Equation Modeling (SEM). The result shows that all of the satisfaction component variabels have significantly influenced consumer satisfaction and purchase intention. In sequence, the variables having the highest influence to the lowest influence are product quality, responsiveness, assurance, empathy, reliability, tangibility, and perceived value. Keywords: consumer satisfaction, service quality, product quality, purchase intention, SEM, kedai sop durian lodaya (KSDL) ABSTRAKPenelitian dilakukan di Kedai Sop Durian Lodaya (KSDL) di Bogor pada bulan Februari 2015. Tujuan dari penelitian ini adalah 1) mengidentifikasi karakteristik perilaku konsumen di KSDL, 2) menganalisis faktor-faktor yang mempengaruhi kepuasan dan purchase intention pada konsumen di KSDL, 3) menganalisis tingkat kepuasan dan purchase intention konsumen di KSDL, 4) merumuskan implikasi manajerial untuk meningkatkan kepuasan konsumen serta menimbulkan purchase intention konsumen di KSDL. Penelitian ini dilakukan dengan metode deskriptif melalui pendekatan studi kasus. Pengumpulan data dilakukan melalui pengisian kuesioner dengan teknik nonprobability sampling menggunakan metode convenience sampling. Data dianalisis dengan menggunakan structural equation modeling. Hasil analisis Structural Equation Modeling (SEM) menunjukkan bahwa semua variabel penyusun kepuasan berpengaruh signifikan terhadap kepuasan konsumen dan purchase intention. Secara berurutan pengaruh dari yang paling besar sampai yang terkecil adalah product quality, responsiveness, assurance, emphaty, reliability, tangible, dan perceived value. Kata kunci: kepuasan konsumen, service quality, product quality, purchase intention, SEM,kedai sop durian lodaya (KSDL)

In recent years, social business branding - how a company brands itself as socially responsible - are beginning to become a popular method of branding for companies. Of these companies, online taxis are known as good examples of socially responsible companies, especially as a source of income for online taxi drivers. Online Taxis are transportation and logistics companies that provide services to connect customers and drivers through the use of mobile applications. This paper aims at understanding how Social Business Branding is perceived by customers of Online Taxi Companies. By inspecting the perception of a customer (CP) to a company’s brand image mediated by the company’s Social Business Branding and real life Social Impact that the company has. 121 responses were obtained via convenience sampling in Jakarta through online surveys. SEM-PLS was used to analyse the working hypotheses. It is found that Social Business Branding does moderately influence Customer Perception and does play a meditative effect between Perceived Social Impact and Customer Perception. Additionally, Social Business Branding is found to greatly improve Perceived Social Impact. The results show that Social Business Branding is not a major influence on Customer Perception as other factors such as product and service quality are often prioritised and preferred. But Social Business Branding is useful to improve brand quality and loyalty. Which can be a powerful tool used to protect and differentiate the brand. A balance of both Social Business Branding and Product/Service Quality is recommended. This research might not be applicable to other companies and might prove differently in other populations. But contributes to the literature by showing that Jakartan consumers are affected by how socially responsible a company is, which in turn affects their perception of a company’s brand image. Which might suggest the current surge in trend of companies conducting social business branding.

The objectives of this study were to determine the strategic factors of the internal and external environments, analyze alternative strategies, to develop strategic targets and strategic maps, set key performance indicator (KPI), and determine the weight of each balanced scorecard perspective (BSC), and weight of each KPI. The research methods used were SWOT and BSC analysis. The business environment identification conducted at Elang Group resulted in eight internal factors and five external factors that influence the company's strategy to survive and to become more competitive. Following this, the process of SWOT analysis was carried out. There are four alternative strategies that can be implemented by Elang Group in improving its performance. The result of SWOT analysis was then translated into 15 strategic targets that form a causal relationship. The design of key performance indicators (KPI) determined 25 KPI divided into four Balanced Scorecard perspectives. In the financial perspective, the highest average KPI weight for return on investment (ROI) is 41,4 percent. Keywords: balance scorecard, SWOT, key performance indicators, property, Elang group ABSTRAK Tujuan dari penelitian ini adalah menetapkan faktor–faktor strategis dari lingkungan internal dan eksternal; menganalisis alternatif strategi; menyusun sasaran strategis dan peta strategis; menetapkan key performance indicator (KPI); dan menetapkan bobot dari masing-masing perspektif balanced Scorecard (BSC), dan bobot dari masing-masing KPI. Metode penelitian yang digunakan adalah analisis SWOT dan BSC. Hasil identifikasi lingkungan bisnis yang dilakukan di Elang Group terdapat delapan faktor internal di perusahaan, dan lima faktor external perusahaan yang berpengaruh terhadap strategi perusahaan untuk dapat bertahan dan semakin kompetitif. Dari hasil identifikasi kemudian dilakukan proses analisis SWOT. Terdapat empat alternatif strategi yang dapat dilakukan oleh Elang Group dalam meningkatkan kinerjanya. Hasil dari analisis SWOT, kemudian dijabarkan kedalam sasaran-sasaran strategis yang membentuk hubungan sebab akibat. Terdapat 15 sasaran strategis (SS). Perancangan key performance indicators (KPI) ditetapkan KPI sebanyak 25 KPI yang terbagi dalam empat perspektif Balanced Scorecard. Pada perspektif finansial didapatkan bobot rata-rata KPI tertinggi untuk return on investment (ROI) sebesar 41,4 persen. Kata kunci: Balance Scorecard, SWOT, key performance indicators, property, Elang group

BNI Syariah as a shariah public bank is committed to fulfill and complete the plan in developing the human resource from time to time to support the performance and provide the best service for the stakeholder and also to create world class human capital. The organization’s effort to increase the productivity both in financial and non financial aspect has experienced various constraints; one of them is the declining of the employee’s performance due to the declination of the motivation. The objective of the research is to study the most influential motivation factors to the employee’s performance. The data is collected using the annual report of the company, conducted interviews and questionnaire with differential semantic scale. The data is analyzed with Partial Least Square (PLS). The result shows that both motivation and hygiene factor influence the employee’s performance. The most influenced factor in both offices is hygiene. The most dominant indicator in hygiene factor reflection in developing the performance of the employee is the working condition and interpersonal relationship. Keywords: hygiene factor, performance, extrinsic motivation, intrinsic motivation motivator Abstrak BNI Syariah sebagai Bank Umum Syariah berkomitmen untuk memenuhi dan menyempurnakan rencana pengembangan SDM dari waktu ke waktu untuk menunjang kinerja dan layanan yang terbaik kepada para stakeholder serta mewujudkan world class human capital. Usaha organisasi untuk meningkatkan produktivitasnya baik dalam aspek finansial maupun non finansial mengalami berbagai hambatan, salah satunya adalah penurunan kinerja karyawan yang disebabkan oleh penurunan tingkat motivasi karyawan. Tujuan penelitian ini adalah mengkaji faktor-faktor motivasi yang paling berpengaruh terhadap kinerja pegawai. Teknik pengumpulan data menggunakan data laporan tahunan perusahaan, wawancara dan Kuesioner dengan skala semantic differential. Analisis data dilakukan dengan metode Partial Least Square (PLS). Hasil analisis pengaruh faktor-faktor motivasi terhadap kinerja menunjukkan bahwa motivator dan hygiene factor keduanya berpengaruh terhadap kinerja pegawai. Adapun faktor-faktor yang paling berpengaruh terhadap kinerja pegawai PT. Bank BNI Syariah Kantor Cabang (KC) Jakarta Barat dan Bogor adalah hygiene factor. Indikator yang paling dominan dalam merefleksikan hygiene factor dalam membangun kinerja pegawai adalah kondisi kerja dan hubungan interpersonal. Kata kunci: hygiene factor, kinerja, motivasi ekstrinsik, motivasi intrinsik, motivator