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The article discusses the role of innovation in business growth and progress. Business executives and managers are encouraged to engage in leadership boldness by getting rid of elements that fuel the opposite of boldness such as doubt and hesitance. Boldness is described as a choice founded on a commitment to a future state. It is said to occur when workers do not fear error. Business leaders are also urged to encourage employees to feel more comfortable with more responsibility and to implement guidelines that foster responsible freedom.

The article offers insights on cultivating the qualities of an imaginative leader. It notes the importance of innovation among leaders in order to provide services that customers will find different yet satisfactory. One of the qualities of an imaginative leader cited is reliability, which is said to be the foundation of trust. Another quality mentioned is their ability to model the attitude they prefer.

Discusses the importance of changing corporate silos into alliances and partnerships. Drawbacks of silos; Advantages of partnering; Characteristics of great leaders.

The article focuses on customer service being offered by leaders. This service involves focusing on what matters most to customers, keeping the experience simple with proper management, and letting them know they are valued. Simplicity leaders look at service processes from the customer's viewpoint, expecting employees to pass on the gratitude shown to them to the customers. Suggestions how leaders should provide customer service are offered.

The article offers insights on command presence as a vital feature of leadership. Character is conveyed by leaders with command presence. The conveyance of spirit is what leadership is all about. Leaders lead by doing their responsibility to customers and associates. Leaders are role models.