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This paper examines the significance of Strawberry Fields, the memorial to John Lennon in Central Park, New York City, as a place of secular pilgrimage. Situated within postmodern conceptualizations of secular pilgrimage, Strawberry Fields is shown to be the spatial focus of a variety of discourses related to John Lennon's life and music. Furthermore, this paper illustrates how autobiography as a qualitative research method can reveal the sentiments that motivate particular pilgrims to places associated with major figures in popular music. [ABSTRACT FROM AUTHOR]