1. Practical Policy Optimization with Personalized Experimentation
- Author
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Garrard, Mia, Wang, Hanson, Letham, Ben, Singh, Shaun, Kazerouni, Abbas, Tan, Sarah, Wang, Zehui, Huang, Yin, Hu, Yichun, Zhou, Chad, Zhou, Norm, and Bakshy, Eytan
- Subjects
FOS: Computer and information sciences ,Computer Science - Machine Learning ,Machine Learning (cs.LG) - Abstract
Many organizations measure treatment effects via an experimentation platform to evaluate the casual effect of product variations prior to full-scale deployment. However, standard experimentation platforms do not perform optimally for end user populations that exhibit heterogeneous treatment effects (HTEs). Here we present a personalized experimentation framework, Personalized Experiments (PEX), which optimizes treatment group assignment at the user level via HTE modeling and sequential decision policy optimization to optimize multiple short-term and long-term outcomes simultaneously. We describe an end-to-end workflow that has proven to be successful in practice and can be readily implemented using open-source software., 5 pages, 2 figures
- Published
- 2023