Search

The following document answers where SoftFinança (SF), a Portuguese software development company, should expand its product, “SoftPayments”. With Covid-19 increasing adoption of digital financing, many may assume that most global markets could provide the company with immense opportunities. However, to truly identify a suitable market, the report conducts an internal and market assessment to understand the firm’s current situation and potential. With this information, a joint venture expansion into Luxemburg was identified as having the highest potential for SF, while a marketing analysis found that targeting affluent families would lead to the highest returns. The individual work project aims first to comprehend the literature behind the “International Market Selection”, taking into considerations the different methods followed by companies. Then, analyzing in depth the United States’ market allows to decide if it would be a good fit for SoftFinança’s internationalization. The country is firstly examined through a general point of view while going specifically afterward with considerations about possible contacts and organizations to deal with during the expansion and a description of both the competition and the company and the market’s sales potential. Finally, recommendations for the best entry mode are provided.

Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Lithuania, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and an analysis of the competitive landscape were also included. Despite its promising characteristics, Lithuania was not deemed the most suitable market.

Yunit Consulting is a Portuguese management consulting firm wishing to internationalize its business. This report, presenting an extensive internationalization plan, incorporates a firm overview, an industry assessment, a country clustering, and a ranking analysis. Having identified five potential target markets, France is then thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. Further, a strategic alliance with a digital transformation consulting company in Catalunya was found suitable. Thus, a marketing strategy was developed, together with a financial projection to assess the viability of such international expansion.

PY is a Portuguese SME operating in logistics, offering products (parts and equipment)and services in the maritime industry. The company aims to internationalize and develop an expansion process while being financially constrained. For the internalization plan, an in-depth analysis on the company‘s industry and the market it operates on was developed as the first step of the research. As a result, five potential target countries were selected and studied. Eventually, Singapore was defined as the optimal destination with a contractual agreement entry strategy. Ultimately, a marketing plan and financial forecast were formulated as part of the project‘s implementation strategy.

Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Italy, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite having some perks, Italy was not the chosen destination for Yunit, as Spain (Catalunya) was considered more attractive.

PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for small firms and an in-depth analysis of Sweden, one of the potential target countries, considering various distinctive dimensions.

PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensions

Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financial forecast. Firstly, literature concerning the international market selection for small and medium enterprises was analyzed. Secondly, an in-depth analysis of the US was conducted and, although it has inequalities, different state laws, and intense competition, the US reveals to be highly attractive mainly due to its large customer base and a high sales potential.

The following document answers where Soft Finança (SF), a Portuguese software development company, should expand its product, “Soft Payments. ”With Covid-19 increasing adoption of digital financing, many may assume that most global markets could provide the company with immense opportunities. However, to truly identify a suitable market, the report conducts an internal and market assessment to understand the firm’s current situation and potential. With this information, a joint venture expansion into Luxembourg was identified as having the highest potential for SF, while a marketing analysis found that targeting affluent families would lead to the highest returns.

The following document answers where Soft Finança (SF), a Portuguese software development company, should expand its product, “Soft Payments.”To truly identify a suitable market, the report conducts an internal and market assessment to understand the firm’s current situation and potential. An individual in-depth analysis then analyses the viability of the company entering the UAE. With this information, a joint venture expansion into Luxembourg was identified as having the highest potential for SF, while a marketing analysis found that targeting affluent families would lead to the highest returns

Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financial forecast. Firstly, literature regarding the differences among export and foreign direct investment entry modes were analyzed. Secondly, it was performed an in-depth analysis of Sweden, which revealed to be an attractive country apart from the competitive landscape and the market and company sales potential, which, among others, are negatively affected by the Scandinavian culture.

The internationalization process and international market selection for SMEs is a topic with growing importance that depends on a firms’ context and conditions. SMEs seem to rely more in Non-Systematic IMS methods, from which they can select a range of different entry modes. This research focuses on SoftFinança, a Portuguese SME, and the evaluation of its entry in the Canadian market. Primary and secondary data was collected, both quantitative and qualitative, analyzed based on existing relevant literature and IB frameworks. Although promising, the Canadian market imposes challenges greater than benefits for SF, and, combined with other country’s analysis, doesn’t represent the optimal choice.

Submitted by Filomena Santos (filomena.santos@novasbe.pt) on 2022-02-07T14:17:32Z No. of bitstreams: 1 11228_tatiana_jorge_bernardes_2020-21_spring_26136_tatiana_bernardes_197980_1468394937.pdf: 569463 bytes, checksum: 3f48ae67bd511b0b38b3a5554b672abf (MD5) Made available in DSpace on 2022-02-07T14:17:32Z (GMT). No. of bitstreams: 1 11228_tatiana_jorge_bernardes_2020-21_spring_26136_tatiana_bernardes_197980_1468394937.pdf: 569463 bytes, checksum: 3f48ae67bd511b0b38b3a5554b672abf (MD5) Previous issue date: 2021-06-29

S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.

DPS tones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ lifecycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for DP to expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.

S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.

Pimentel is a Douro valley wine SME, in tending to increase its international scope. Hence, to derive potential foreign markets, a PESTEL-based geographical analysis was performed, resulting in a country ranking and clustering of 103 countries, from which the United Kingdom, Ireland, Germany and South Korea were selected to perform an in-depth analysis. Given their potential, Germany and South Korea were chosen for direct exporting, being provided with prospect partners and marketing recommendations, based on the STP and 4P frameworks. A financial assessment through the Discounted Cash Flow method proved the expansion to both markets to be viable.

Submitted by Filomena Santos (filomena.santos@novasbe.pt) on 2021-12-13T08:32:39Z No. of bitstreams: 1 2020-21_fall_40977_sara-sao-joao-cp.pdf: 3476298 bytes, checksum: 892d43934043160c67f3eee64b002925 (MD5) Made available in DSpace on 2021-12-13T08:32:39Z (GMT). No. of bitstreams: 1 2020-21_fall_40977_sara-sao-joao-cp.pdf: 3476298 bytes, checksum: 892d43934043160c67f3eee64b002925 (MD5) Previous issue date: 2021-05-20