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Features San Francisco, California-based marketing firm Stone Yamashita. Clients of the company; Overview of how the company interacts with its client Hewlett Packard Co.; Type of session devised by Stone Yamashita to motivate teams to work efficiently.

Profiles Jane Groft, senior vice president and corporate media director at advertising agency Publicis Groupe in San Francisco, California. Tools used by Groft for marketers such as Hewlett-Packard Co. and Sprint Corp. to help client know which mix of media will come up with predictable results; Information on Advertising Recall Center, a database created by Publicis Groupe; Family, educational and career background of Groft.

The article focuses on substitute kindergarten teacher in San Francisco, California's public schools, Sandra Pons' observations on the effects of advertising and marketing on children. She claims that during recess she saw the children reenact the videogame Street Fighter II. According to her, the violence transfers back to relationships in society. Pons refuses to let her 11-year-old son bring violent videogames home.