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96 results on '"BRAND evaluation"'

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1. Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands.

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6. Findings on Sustainability Research Reported by Investigators at Mie University (Exploring the Role of Brand-sustainability-self-congruence On Consumers' Evaluation of Luxury Brands).

11. Reports from Asia University Advance Knowledge in Psychology and Psychiatry (Translating Virtual Product Scarcity In Gaming To Real-world Brand Value).

16. The perceived effectiveness of overt versus covert promotions.

17. ‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism.

18. Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase.

19. An Empirical Assessment of Spectator-Based Brand Equity.

20. AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE.

21. Alternative Models for Capturing the Compromise Effect.

22. Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece.

33. Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India.

34. Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets

35. Elimination by Dimensions.

36. The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness.

37. Responses to Humorous Advertising: The Moderating Effect of Need for Cognition.

38. Corporate Style versus Corporate Image.

41. Fluency in commercial breaks. The impact of repetition and conceptual priming on brand memory, evaluation and behavioral intentions.

42. THE FINANCIAL VALUE OF BRAND.

43. Using social media for efficient brand marketing: An evaluation of Chinese Universities using Bilibili.

46. Identification of two decision‐making paths underpinning the continued use of branded apps

47. The impact of brand gender on brand equity.

49. How brand gives employees meaning: Towards an extended view of brand equity.

50. Brand Revitalization.