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The article contains a section of abstracts regarding Macromarketing from various publications. Some of the articles include "The Measure of Consumer Confidence," by Fabian Linden from the publication, "Across the Board;" "Attitudes Cause Behaviors: A Cross-Lagged Panel Analysis," by Lynn R. Kahle and John J. Berman from the publication, "Journal of Personality and Social Psychology;" and "Effects of Pitch and Speech Rate on Personal Attributions," by William Apple, Lynn A. Streeter, and Robert M. Krauss from the publication, the "Journal of Personality and Social Psychology."

Two hundred and sixty job interviewers and 110 marketing students rated the importance of 25 positive and 25 negative attributes of the interviewee in the initial job interview. Factor analysis of the interviewers' ratings indicated that they tended to focus on seven factors (evaluative criteria). Students accurately perceived the importance of four of these factors, but significantly misperceived the importance of the other three. No support for a negativity bias was found. Implications for grooming the students were discussed. [ABSTRACT FROM AUTHOR]