Search

Your search keyword '"Munnukka, Juha"' showing total 14 results
Start Over Author "Munnukka, Juha" Topic marketing
14 results on '"Munnukka, Juha"'

11. The value drivers of high-tech consumer products.

Author

Munnukka, Juha and Järvi, Pentti

Subjects
NETWORK effect, SOCIAL network research, MARKETING research, MATHEMATICAL models of marketing, MATHEMATICAL models of consumer attitudes, CONSUMER behavior research, MARKETING
Abstract

This study investigates the influence of the customer-value hierarchy model and social network on the perceived economic value of high-tech consumer products. This quantitative empirical study was conducted among Finnish households in early 2008 using the form interview method. The non-probability quota sampling method was applied. The data consisted of 453 completed questionnaires. Hypothesis testing was conducted by linear multiple regression analysis. Goal-, consequence-, and attribute-level value perceptions were found to have a positive effect on the perceived economic value of high-tech consumer products. Attribute-level value had the strongest effect on the formation of perceived economic value. Although the network effect was found to contribute positively to perceived economic value, the opinions of others in the consumer's social network had a negative effect. Consumers seem to rationalise the buying decision with personal factors, while social factors have a background effect on value perceptions. [ABSTRACT FROM AUTHOR]

Published
2011
Full Text
View/download PDF

12. The Structure and Formation of Customer value in B-to-B Services

Author

Uusitalo Outi, Järvi Pentti, and Munnukka Juha

Subjects
Service quality, Customer retention, Customer advocacy, Customer equity, business.industry, Structured interview, Business, Marketing, Customer relationship management, Customer to customer, Construct (philosophy)
Abstract

This study investigates the hierarchical construct and the formation of customer value of b-to-b services. In-depth understanding of the construction of customer value and the effects of service quality on customer value are the key to effective development of b-to-b services. This quantitative study was conducted through the structured interview method among Finnish business organizations in early 2009. The data consisted of 90 qualified questionnaires. The customer value of b-to-b services was found to be composed of attribute and consequence levels. The dimensions of service quality influenced to differing degrees the formation of the attribute and consequence levels of the customer value. The results of this study suggest that the customer value of b-to-b services is hierarchically constructed, and the dimensions of service quality affect differently the two levels of customer value.

Published
2017
Full Text
View/download PDF

13. Managing risks in organizational purchasing through adaptation of buying centre structure and the buying process

Author

Munnukka Juha and Järvi Pentti

Subjects
Marketing, business.industry, Strategy and Management, media_common.quotation_subject, Formality, Decentralization, Purchasing, Risk perception, Perception, Business, Adaptation (computer science), Risk management, Qualitative research, media_common
Abstract

Although risk issues have extensively been explored, studies on risk perceptions and risk management from a buying centre perspective are surprisingly few. In this qualitative study, purchase-related risk management by adapting buying centre structures and buying processes was examined through semi-structured interviews among 15 business organizations. The findings suggest that although organizations perceive risks in highly similar ways, notable industry-specific differences exist in how risks are tolerated and managed. In the case of heightened perceived risk, high-tech companies were found to rely more on informality and decentralization of decision-making in risk management, whereas more traditional manufacturing organizations managed risks by increasing centralization and formality.

Published
2008
Full Text
View/download PDF

14. Are Facebook brand community members truly loyal to the brand?

Author

Munnukka, Juha, Karjaluoto, Heikki, and Tikkanen, Anna

Subjects
*CONSUMER attitudes, *MARKETING, *SOCIAL networks, *SOCIAL media
Abstract

This study examines members of Facebook brand communities and tests the relationships between their commitment to the community and brand loyalty. A conceptual model on the linkages between brand community commitment, community promotion behavior and brand loyalty including attitudinal loyalty, repurchase intention and positive word-of-mouth (WOM) is developed and tested with two samples. Data from 3305 Facebook brand community members were analyzed using partial least squares structural equation modeling. The results show that brand loyalty is influenced by brand community commitment and community promotion behavior. Brand community commitment and community promotion behavior have the largest effect on positive WOM in both samples. [ABSTRACT FROM AUTHOR]

Published
2015
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results