19 results on '"O'Reilly, Norm"'
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2. Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model
3. Examining the ParticipACTION brand using the brand equity pyramid
4. Organizational identification and independent sales contractor performance in professional services
5. Barriers to youth sport participation in dense urban centres.
6. The Sequential-Funnel-Based Focus Group Design: Adapting the Focus Group for Research in Sport Management.
7. The Cameo Effect of Host Country and the Transitory Mega-Event: Patterns of Effect on Sponsorship Evaluation for Sport Tourists and Residents
8. Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups
9. Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada
10. Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis.
11. Determinants of Regional Sport Network Television Ratings in MLB, NBA, and NHL.
12. Racial-Ethnic Team-Market Congruency in Professional Sport.
13. Evaluation of sport participation objectives within a health-focussed social marketing sponsorship
14. A survey of undergraduate marketing programs: An empirical analysis of knowledge areas and metaskills.
15. Community sport and the newcomer experience in small cities.
16. Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada.
17. The Development of a Process for Evaluating Marketing Sponsorships.
18. Methods and metrics in sponsorship evaluation.
19. Gender-based sponsorship of grassroots events as an agent of corporate social responsibility: The case of a national women's triathlon series.
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