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2. Book Review: Philosophy of Marketing: The New Realist Approach by Matteo Giannasi and Francesco Casarin.

Author

Santos, Nicholas J.C.

Subjects
MARKETING, RELATIONSHIP marketing, CONSUMER culture theory
Abstract

Matteo Giannasi and Francesco Casarin, Philosophy of Marketing: The New Realist Approach, New York: Routledge, 2022. Chapter five introduces eight case studies from different business contexts that highlight the limitation of an antirealist approach and the fruitfulness of a realist one. References 1 Giannasi Matteo, Casarin Francesco (2022), Philosophy of Marketing: The New Realist Approach. [Extracted from the article]

Published
2023
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