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This paper explores the value of provenance representations in the marketing and promotion of craft beers, which have seen an increase in sales in recent years. A cross-comparative analysis of qualitative data from the labels of 118 craft beers in Wales (UK) and 124 in Brittany (France) identifies an abundant use of cultural representations, especially language, symbols and folklore. Findings point to the value of craft brewing in supporting local economies through social terroir, and consumers' connections to place, which promote social and economic sustainability, and could be harnessed through marketing strategies to stimulate local beer tourism. [ABSTRACT FROM AUTHOR]

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Made-in-China products are getting popular around the world. Overcoming the 'low quality' perception or unfavorable country of origin (COO) effect is imperative not only for China marketers but also for any related business in other markets. Despite their huge popularity, understanding of market responses and perceptions towards China products remain unclear, especially in the technology-advanced healthcare sector. Based on the Theory of Reasoned Action (TRA) and COO effect, this study examined how subjective norms, self-image congruence and stereotype affected Malaysian consumers' attitude and purchase intention of Made-in-China medical devices. 200 questionnaires in total were distributed among buyers in Malaysian public and private hospitals. A total of 178 valid responses were collected adopting purposive sampling technique. Findings indicated a significant impact of consumer attitude on purchase intention and attitude was found to be driven by subjective norms and stereotypes (warmth and competence), but not selfimage congruency. The study also showed significant mediating effects of consumer attitude on the relationship between subjective norms and stereotype (competence) on purchase intention. The findings provide valuable insights to assist marketers in tapping into the Made-in-China medical device market as well as helping healthcare agencies plan and implement effective policy and marketing communication strategies. [ABSTRACT FROM AUTHOR]

This study proposes a matrix that classifies and compares key forms of intercultural branding and brand communication among Chinese companies, focusing on Chinese brands that have developed in competition with foreign suppliers and have chosen different approaches to identity formation. Chinese branding since the 1980s and current brand communication on corporate websites are examined closely and the brand communication of established and emerging brands from China is identified. Moreover, representative marketing practices are provided to analyze firms' strategy development and predict future "Made in China" marketing efforts. The proposed matrix can be employed by future international and intercultural research. [ABSTRACT FROM AUTHOR]

Purpose: This article concerns the attitudes of Polish consumers toward the country of origin of the brand. The aim is to describe the characteristics of cosmetics brands depending on the country of origin according to the opinions of Polish consumers. Methodology: The study covers several types of cosmetics: creams, shampoos, soaps, and lotions. The text analyzes twelve characteristics of brands and twelve countries of origin. The quantitative study bases on the Web Panel Interview method. The survey is representative of Polish adult internet users. Findings: The study shows significant differences in the perception of the characteristics of cosmetics brands depending on the country of origin. Companies may use the positive features associated with the country of origin of the brand in the process of creating value for customers. Research limitations: The results are valid for all brands of cosmetics from the selected country but not for individual brands. The research analyzed twelve characteristics of brands and twelve countries of origin. Thus, future research should address other characteristics and countries of origin. The opinions of Polish consumers may differ from those of other countries. Originality: The originality of this study consists in the analysis of many differences in the perception of the brands depending on the country of origin. This article shows that the selected country of origin may be associated with many different characteristics.

We examined variables relevant to food products marketing in foreign markets: perceptions of a product's country-of-origin (which may provide a "halo effect" if positive), and consumers' tendencies to favor local vs. imported goods for ideological reasons (consumer ethnocentrism). These were explored in the context of marketing research related to expanding U.S. dairy in China. An online survey of consumers (N = 505) in Beijing, Shanghai, and Guangzhou showed that ethnocentrism was below scale mid-point and did not vary across cities. Overall, higher purchase intention was associated with more favorable evaluations of the U.S., and with lower ethnocentrism, although there were some differences by region. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

This article uses the lens of terror management theory to investigate mortality salience effects on the evaluation of a brand from a developed country among consumers in a developing country. A survey was conducted among Indian consumers in which mortality was made salient for certain participants. Mortality salience showed positive correlation with favorable evaluations of the brand from the developed country indicating the effect of mortality salience on country-of-origin evaluations. Results suggest positive evaluations of brands from developed countries may augment self-esteem of consumers. This study highlights that, in emerging markets, consumers aware of mortality salience may not always evaluate a foreign brand negatively. The findings provide managers guidance for positioning foreign brands, emphasizing the prestige associated with these brands. [ABSTRACT FROM AUTHOR]