Search

Your search keyword '"Marketing executives -- Surveys"' showing total 50 results
Start Over Descriptor "Marketing executives -- Surveys" Topic marketing -- surveys
50 results on '"Marketing executives -- Surveys"'

1. A legal expert shares how marketing executives can lock in copyright protections for AI-assisted work

Subjects
Copyright -- Surveys, Marketing executives -- Surveys, Marketing -- Surveys, Company marketing practices, Patent/copyright issue, Consumer news and advice, General interest
Abstract

Using generative AI in marketing materials poses legal risks such ascopyright infringement. Adding substantial human input to materials that use AI could keep marketers out of the danger zone. This [...]

Published
2024

3. Study: 72% of Executives Increasing Marketing Investments Across Product, Digital and Demand Generation

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Consulting services -- Surveys, Investments -- Surveys, Business, Business, international
Abstract

Alexander Group's 2024 study polled 215+ marketing executives on strategy, organization, talent and demand generation. CHICAGO -- Today, Alexander Group, the leading revenue growth consultancy to Global 2000 companies, announced [...]

Published
2024

5. New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Subjects
Marketing executives -- Surveys, Communications software -- Surveys, International trade -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, International trade, Business, international
Abstract

HAWTHORNE, June 17 -- Nearly 70% believe creative will become more important in the next year More than 36% believe they are under investing in creative talent 30% recently moved [...]

Published
2024

6. New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Subjects
Marketing executives -- Surveys, Communications software -- Surveys, International trade -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, International trade, Business, Business, international
Abstract

* Nearly 70% believe creative will become more important in the next year * More than 36% believe they are under investing in creative talent * 30% recently moved work [...]

Published
2024

7. New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Subjects
Marketing executives -- Surveys, International trade -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Creative ability -- Surveys, International trade, Business, international
Abstract

SYDNEY & NEW YORK--(BUSINESS WIRE/AETOSWire)-- Canva, the world’s only all-in-one visual communication platform, and MMA Global, the leading global trade association for marketers, today released joint research on the value [...]

Published
2024

8. Matter's Survey: 84% of Marketers Aim to Boost Marketing Investments in 2024

Subjects
Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Brand identity -- Surveys, Investments -- Surveys -- Planning, Company business planning, Company investment, Food and beverage industries
Abstract

Matter Communications reported it has released findings from its 2024 Marketing Outlook Survey. The company said the survey of CMOs and marketing/communications decision-makers uncovered many plans to increase budgets, incorporate [...]

Published
2023

9. Matter's 2024 Marketing Survey: Most Marketers Plan to Up Investments for Building their Brands

Subjects
Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Brand identity -- Surveys, Investments -- Surveys -- Planning, Company business planning, Arts and entertainment industries
Abstract

Matter Communications reported it has released findings from its 2024 Marketing Outlook Survey. The company said the survey of CMOs and marketing/communications decision-makers uncovered many plans to increase budgets, incorporate [...]

Published
2023

10. New Survey from Canva, MMA Global Finds Senior Marketers See Creative Output as a Top Priority, Despite Investment Gaps and Shrinking Talent Pool

Subjects
Marketing executives -- Surveys, Communications software -- Surveys, International trade -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, International trade, Advertising, marketing and public relations
Abstract

2024 JUL 6 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Canva, the world's only all-in-one visual communication platform, and MMA Global, the leading global [...]

Published
2024

11. Matter's 2024 Marketing Outlook Survey Reveals Most Marketers Plan to Increase Investments to Build Their Brands

Subjects
Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Brand identity -- Surveys, Investments -- Surveys -- Planning, Company business planning, Business, Business, international
Abstract

CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON -- Matter Communications -- a Brand Elevation Agency that integrates PR, [...]

Published
2023

12. Only one in five CMO-CFO relationships are truly collaborative

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Company marketing practices, Business, international, CMO Council -- Surveys
Abstract

Just 22% of CMOs say their partnership with CFOs is truly collaborative according to new research from the CMO Council and KPMG. Just over a quarter (26%) of the marketing [...]

Published
2023

13. Isobar's annual Creative Experience Survey reveals the New Normal in CMO

Subjects
Marketing executives -- Surveys, Brand identity -- Surveys, Marketing -- Surveys, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau 83% marketers agree that there can no longer be any disconnect between what a brand promises and what it delivers for its customers, communities, and employees 86% [...]

Published
2021

14. Gartner Survey Reveals 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Marketing research, Company marketing practices, Business, Business, international
Abstract

M2 PRESSWIRE-May 23, 2023-: Gartner Survey Reveals 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023 (C)1994-2023 M2 COMMUNICATIONS RDATE:22052023 Seventy-five percent of CMOs [...]

Published
2023

16. Gartner Survey Reveals 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Search engine optimization -- Surveys, Marketing research, Company marketing practices, News, opinion and commentary
Abstract

DENVER--(BUSINESS WIRE)--May 22, 2023-- Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and [...]

Published
2023

17. 90% of CMOs to have marketing automation tools by 2021-end: Dun & Bradstreet

Subjects
D&B Corp. -- Marketing, Retail industry -- Surveys, Automation -- Surveys, Marketing executives -- Surveys, Database industry -- Marketing -- Surveys, Mechanization -- Surveys, Marketing -- Surveys, Company marketing practices, Database industry, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Dun & Bradstreet, a leading global provider of B2B data, insights and AI-driven platforms, has released a survey on 'How CMOs are Engaging with Customers Through Technology [...]

Published
2021

18. What Keeps CMOs Up at Night? COVID, supply chains, inflation, and new brands join ROI as top concerns, Brand Keys finds

Subjects
Marketing executives -- Surveys, Inflation (Finance) -- Surveys, Marketing -- Surveys, Telecommunications industry, High technology industry, Business
Abstract

COVID-19 has had consumers, supply chains, and companies under siege for three years. Social activism and political tribalism have never been higher. Emerging technologies, like artificial intelligence and the metaverse, [...]

Published
2022

19. Marketing Budgets Have Increased to 9.5% of Overall Company Revenue in 2022.

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Marketing research
Abstract

arketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they [...]

Published
2022

20. Hybrid learning: Addressing students' technology requirements Alexandra Parlour, education marketing manager at Sony Professional Displays and Solutions, deep-dives into hybrid learning tech

Author

Parlour, Alexandra

Subjects
Students -- Surveys, Educational technology -- Surveys, Marketing executives -- Surveys, Marketing -- Surveys, Technology in education, Science and technology
Abstract

Since March 2020, education systems across the globe have changed forever. Classrooms had to make the shift as students and teachers were required to switch to online and hybrid learning. [...]

Published
2021

21. The Great Marketing Declutter: New Accenture Research Reveals How a Small Group of Marketers Are Thriving Despite Constant Market Disruption

Subjects
Accenture PLC, Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, News, opinion and commentary
Abstract

Nearly 70% of marketing executives globally say that the past year has completely exhausted their employees, found new research from Accenture. While this comes as no surprise given the heightened [...]

Published
2021

22. DAC Bridges the Brand Reputation Gap With Survey of Nearly 900 Marketing Executives

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Brand image -- Surveys, General interest, News, opinion and commentary
Abstract

TORONTO: DAC has issued the following news release: DAC's recent study of reputation management from nearly 900 marketing executives worldwide revealed 71 per cent of marketers are concerned with managing [...]

Published
2022

23. DAC Bridges the Brand Reputation Gap With Survey of Nearly 900 Marketing Executives

Subjects
Executives -- Surveys, Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations
Abstract

(GlobeNewswire) - DAC's recent study of reputation management from nearly 900 marketing executives worldwide revealed 71 per cent of marketers are concerned with managing their brand's reputation in today's digital [...]

Published
2022

24. DAC Bridges the Brand Reputation Gap With Survey of Nearly 900 Marketing Executives

Subjects
Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Brand image -- Surveys, Banking, finance and accounting industries, Business
Abstract

TORONTO, April 19, Apr 19, 2022 (GLOBE NEWSWIRE via COMTEX) -- DAC's recent study of reputation management from nearly 900 marketing executives worldwide revealed 71 per cent of marketers are [...]

Published
2022

25. Gartner Marketing Survey Finds 60% of U.S. Consumers Believe Brands Should Reconsider Doing Business in Russia

Subjects
Russian Invasion of Ukraine, 2022- -- Surveys, Marketing executives -- Surveys, Consumer behavior -- Surveys, Marketing -- Surveys, Marketing research, General interest, News, opinion and commentary
Abstract

Stamford: Gartner Inc. (IT) has issued the following press release: Sixty percent of U.S. consumers believe that brands should reconsider doing business in Russia or partnering with Russian companies in [...]

Published
2022

26. The Great Marketing Declutter: New Accenture Research Reveals How a Small Group of Marketers Are Thriving Despite Constant Market Disruption

Subjects
Accenture PLC, Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Consulting services -- Surveys, General interest, News, opinion and commentary
Abstract

NEW YORK: Accenture has issued the following news release: Nearly 70% of marketing executives globally say that the past year has completely exhausted their employees, found new research from Accenture [...]

Published
2021

27. United States : The Great Marketing Declutter: New Accenture Research Reveals How a Small Group of Marketers Are Thriving Despite Constant Market Disruption

Subjects
Accenture PLC, Marketing executives -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Consulting services -- Surveys, Business, international
Abstract

Nearly 70% of marketing executives globally say that the past year has completely exhausted their employees, found new research from Accenture (NYSE: ACN). While this comes as no surprise given [...]

Published
2021

28. Studies from University of Economics Ho Chi Minh City Update Current Data on Sustainability Research (Chief Marketing Officers' Future Focus and Firms' Sustainability Marketing Commitment)

Subjects
Sustainable development -- Surveys, Marketing executives -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations
Abstract

2022 MAR 5 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Research findings on Sustainability Research are discussed in a new report. According to news [...]

Published
2022

29. Celtra's 2021 Holiday Marketing Survey Reveals Shopper Desire for Omnichannel Ad Personalization

Subjects
Consumer preferences -- Surveys, Marketing executives -- Surveys, Market surveys -- Surveys, Americans -- Surveys, Marketing research -- Surveys, Marketing -- Surveys, Business, News, opinion and commentary
Abstract

Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative NEW YORK, Aug. 31, 2021 /PRNewswire/ -- https://c212.net/c/link/?t=0&l=en&o=3274449-1&h=1592138349&u=https%3A%2F%2Fceltra.com%2F&a=Celtra, the Creative [...]

Published
2021

30. Marketing Innovation Is The Way Forward, But CMOs Must First Understand What That Means

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Marketing research, General interest, News, opinion and commentary
Abstract

Skyway Cir N: Promotional Products Association International has issued the following press release: Marketing leaders are pegging innovation as the path to growth. Research and advisory firm Gartner notes that [...]

Published
2021

31. Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint

Subjects
Artificial intelligence -- Surveys, Marketing executives -- Surveys, Natural language interfaces -- Surveys -- Planning, Computational linguistics -- Surveys -- Planning, Language processing -- Surveys -- Planning, Marketing -- Surveys, Company business planning, Artificial intelligence, Business, Business, international
Abstract

Persado's 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes [...]

Published
2021

32. 79% APAC organisations transform long-term marketing strategy: Adobe Survey

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Consumer behavior -- Surveys, Company marketing practices, Mass communications
Abstract

Byline: BestMediaInfo Bureau As the current environment continues to significantly impact consumers' buying habits and their interactions with brands, a vast majority of organisations in APAC are transforming their long-term [...]

Published
2020

34. CMA Establishes the Chartered Marketer Designation Program

Subjects
Marketing executives -- Surveys, Professional development -- Surveys, Marketing -- Surveys, Arts and entertainment industries
Abstract

The Canadian Marketing Association (CMA) reported the launch of Canada's first Chartered Marketer designation program. According to a media release, as a crucial component to Canadian business, marketing has become [...]

Published
2017

35. Marketing Society survey reveals anti-Brexit sentiment

Subjects
Marketing executives -- Surveys, Consumer confidence -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Senior members of the UK's marketing community strongly supports Britain's continued membership of the European Union, according to a Marketing Society survey. Carried out in partnership with RadiumOne, the organisation [...]

Published
2016

36. Brexit: it's a question of talent

Subjects
Marketing executives -- Surveys, Critical thinking -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

The task of finding and retaining the best talent is a continual process. Just when you think you're set for the future, up will pop another business need or vacancy. [...]

Published
2016

37. Data from National Sun Yat-Sen University Advance Knowledge in Asia Marketing and Logistics (Chief Marketing Officer and Internationalization-a Resource-based View)

Subjects
Marketing executives -- Surveys, Globalization -- Surveys, Mediation -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations
Abstract

2021 FEB 6 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Current study results on Global Views - Asia Marketing and Logistics have been published. [...]

Published
2021

38. TV networks on the right path with ad experiments

Subjects
Television broadcasting industry -- Surveys, Marketing executives -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations, Business, general
Abstract

If recent developments are any indication, it looks like the big broadcast networks aren't going to lumber blindly into the tar pits of media history. Sure, at first glance the [...]

Published
2008

39. As if you didn't know by now, it's about the bottom line for CMOs; Survey says marketers are more accountable than ever for business results

Author

Rooney, Jennifer

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations, Business, general
Abstract

Byline: JENNIFER ROONEY Forget fluffy measures like brand awareness. Today's successful chief marketing officer has to have an impact that can be measured in dollars and cents. That was the [...]

Published
2008

40. European chiefs 'unfazed by downturn'

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations, Business, Business, international
Abstract

European marketing chiefs are far less worried about hostile market conditions than their global counterparts, according to a report from Forrester Research. The impact of the 'credit crunch' and the [...]

Published
2008

42. Marketers Turn to Trackable Media

Author

Schultz, Ray

Subjects
Advertising expenditures -- Surveys, Marketing -- Surveys, Marketing -- Methods, Marketing -- Forecasts and trends, Marketing executives -- Surveys, Market trend/market analysis, Advertising, marketing and public relations
Abstract

(MarketingROI) Mass marketing may be growing in some quarters, but not among the business-to-business executives surveyed by Epsilon. A poll of 175 marketers in the U.S. showed that 79% are [...]

Published
2006

44. Despite Major Consumer Shifts in Behavior Across the Digital Ecosystem, Survey Reveals Over Half of Top Marketing Executives Don't Have an Omnichannel Strategy

Subjects
Marketing executives -- Surveys, Ecosystems -- Surveys, Marketing -- Surveys, Business, Business, international, News, opinion and commentary
Abstract

Byline: NEW YORK, NY, Oct 29, 2015 (Marketwired via COMTEX) -- The CMO Club in partnership with Rakuten Marketing today released survey findings that reveal most companies have yet to [...]

Published
2015

45. Survey Shows Card-Linked Marketing Programs Are Highly Effective, but Rarely Done

Subjects
Bank of America Corp., Marketing executives -- Surveys, Banking industry -- Surveys, Consumer behavior -- Surveys, Marketing -- Surveys, Banking industry, Business, international
Abstract

CHARLOTTE, N.C. -- Card-linked marketing programs - like BankAmeriDealsÃ, an online and mobile cash back deals program for Bank of Americaà customers - are highly effective in increasing revenue, customer [...]

Published
2014

46. Most marketers ignore brand metres online

Subjects
Marketing executives -- Surveys, Marketing -- Surveys
Abstract

A survey by Forbes.corn shows just 31 percent of polled marketers feel brand building is the best way to gauge success. Direct marketing metrics, on the other hand, scored highly. [...]

Published
2009

48. CMO council reports: marketers lack info

Subjects
Marketing executives -- Surveys, Marketing communications -- Surveys, Marketing -- Surveys, Advertising, marketing and public relations, Business, Retail industry, Surveys
Abstract

PALO ALTO, CALIF. -- Marketers have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention, according to a recent Select and Connect study by the [...]

Published
2006

49. Data lacking in service industry: study finds strategic marketing hurdles have not been addressed

Author

Kosek, Charmain

Subjects
Marketing executives -- Surveys, Marketing -- Surveys, Marketing industry -- Management -- Surveys, Advertising, marketing and public relations, Business, Company business management, Management, Surveys
Abstract

Marketing decisionmakers at professional service companies think they've addressed all the strategic marketing challenges that their businesses face. A recent study concludes, however, that there is a wide gulf between [...]

Published
1997

50. 2) Marketing Execs Say They Expect To Expand Marketing Expenditures

Subjects
Marketing executives -- Surveys, Marketing -- Prices and rates, Marketing -- Surveys, Company pricing policy, Advertising, marketing and public relations, Business, Publishing industry
Abstract

Just as stories in last week's issue concerned vitality in M&A markets and digital distribution, a first-time poll of chief marketing officers finds new life in marketing spending. The debut [...]

Published
2005

Catalog

Books, media, physical & digital resources
See catalog results