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130 results on '"Clancy, Heather"'

3. Vendors mull price, distribution issues

Author

Clancy, Heather

Subjects
Marketing Strategy, Distribution Agreements, Pricing Policy, Strategic Planning, Vendor Relations, 32-Bit, Operating System, Microsoft Corp. -- Marketing, Microsoft Windows NT (Operating system) -- Marketing, Computer software industry -- Marketing, Operating systems -- Marketing
Published
1993

6. Start-ups tap channel

Author

Clancy, Heather

Subjects
Distributors (Commerce), Computer industry, Wholesaling of Computers, Multimedia technology, Marketing Strategy, Methods, Integrated Approach, Distributors (Commerce) -- Marketing, Computer industry -- Marketing, Multimedia technology -- Marketing
Published
1994

12. Integrators target niches in video-server market

Author

Clancy, Heather

Subjects
Market Analysis, Marketing Strategy, Videoconferencing, Peripheral Server, Outlook, Growth, Computer Systems Integrator, Computer systems integrators -- Marketing
Published
1993

13. Sun vows to increase share at any cost: adopts aggressive pricing, invests in Next

Author

Sperling, Ed and Clancy, Heather

Subjects
Pricing Policy, Marketing Strategy, Workstations, Investments, Enhancements, Market Share, Oracle America Inc. -- Market share, NeXT Computer Inc. -- Finance, Sun Microsystems SPARCclassic (SPARC-based system) -- Prices and rates, Solaris (Operating system) -- Product enhancement, NeXTstep (Operating system) -- Planning, Computer industry -- Market share, Workstations (Computers) -- Prices and rates, Computer software industry -- Investments
Published
1993

17. WABI boosts availability of apps across platforms

Author

Clancy, Heather

Subjects
Marketing Strategy, Application Binary Interface, UNIX, Terminal Emulation Software, Oracle America Inc. -- Marketing, Wabi (Terminal emulation software) -- Marketing, Computer software industry -- Marketing, Emulators
Published
1993

18. Cashing in on chips for handhelds: more companies are building low-powered, cost-effective microprocessors

Author

Clancy, Heather

Subjects
Personal Digital Assistant, Competition, Market Analysis, Trends, Marketing Strategy, Microprocessor, Product Development, Intel Corp. -- Product development, International Business Machines Corp. -- Product development, Silicon Graphics Inc. -- Product development, American Telephone and Telegraph Co. -- Product development, Advanced RISC Machines Ltd. -- Product development, Semiconductor industry -- Product development, Microprocessors -- Product development
Published
1993

19. Brio looks to recruit big integrators

Author

Clancy, Heather

Subjects
Partnership, Strategic Planning, Marketing Strategy, Market Penetration, Product Development, Brio Technology Inc. -- Planning, Computer software industry -- Planning
Published
1993

21. VARs aligning with distributors

Author

Clancy, Heather

Subjects
Distributors, Trends, Partnership, Marketing Strategy, Distribution Agreements, Vendor Relations, Wireless Network, Multimedia Technology, Interactive Systems, Cooperation, Value-added resellers, Distributors (Commerce) -- Management, Value-added resellers -- Management
Published
1993

22. Pen makers assume vertical position

Author

Clancy, Heather

Subjects
Marketing Strategy, Pen-based I/O, Vertical Market Software, Value-Added Resellers, Computer Systems Integrator, Strategic Planning, Computer industry, Pen-based computers -- Usage, Computer industry -- Marketing
Published
1993

23. Macromedia active on product front

Author

Clancy, Heather

Subjects
Product Introduction, Graphics software, Three-Dimensional Graphics, Marketing Strategy, Research and Development, Computer-Aided Design, Bundled Software, Modeling, Multimedia Software, Macromedia Inc. (San Francisco, California) -- Product introduction, MacroModel for Macintosh 1.5 (CAD software) -- Product introduction, MacroModel 1.5 (CAD software) -- Product introduction, Director 3.1 Player for Windows (File format conversion software) -- Product introduction, Computer software industry -- Product introduction, Graphics software -- Product introduction, Computer-Aided Design
Published
1993

25. Exploring VAR frontiers; clusters of opportunities beckon

Author

Hwang, Diana and Clancy, Heather

Subjects
Marketing Strategy, Companies, Market Analysis, Value-added resellers, Computer Systems Integrator, LAN, Value-added resellers -- Marketing, Computer systems integrators -- Marketing, Local area networks -- Marketing
Published
1993

27. Microsoft's channel push: tiered pricing, referrals

Author

Clancy, Heather

Subjects
Distribution Agreements, Marketing Strategy, Value-added resellers, Computer Systems Integrator, Microsoft Corp. -- Distribution, Computer software industry -- Distribution, Value-added resellers -- Contracts, Computer systems integrators -- Contracts
Published
1992

31. IBM readies OEM pacts for OS/2

Author

Gillooly, Brian and Clancy, Heather

Subjects
OS/2, Marketing Strategy, Promotion of Product, OEM, Bundled software, International Business Machines Corp. -- Marketing, Dell Inc. -- Contracts, Compaq Computer Corp. -- Contracts, Olivetti S.p.A. -- Contracts, OS/2 2.0 (Operating system) -- Marketing, Computer software industry -- Contracts, Bundled software -- Marketing
Published
1992

34. Windows: king of networking plan

Author

Mardesich, Jodi and Clancy, Heather

Subjects
Product Development, Marketing Strategy, Software Migration, LAN, Application programming interface, Microsoft Corp. -- Product development, Microsoft Windows 3.0 (GUI) -- Usage, Computer software industry -- Product development
Published
1992

35. Battle lines are drawn: IBM, Microsoft vie for attention at confab

Author

Clancy, Heather

Subjects
Market Share, Marketing Strategy, Trade Show, Operating System, International Business Machines Corp. -- Market share, Microsoft Corp. -- Market share, OS/2 2.0 (Operating system) -- Marketing, Microsoft Windows 3.0 (GUI) -- Market share, Computer software industry -- Market share, Operating systems -- Marketing
Published
1992

37. PC Outlook confab wrap-up

Author

Clancy, Heather

Subjects
Conferences and Meetings, Strategic Planning, Marketing Strategy, Trends, Microcomputer, Product Development, Value-Added Resellers, Client/Server Architecture, Software Packages, Symantec Corp. -- Product development, MacroMind Inc. -- Marketing, Value-added resellers -- Marketing, Client/server architecture, Software -- Marketing, Microcomputers
Published
1992

38. Microsoft readies plan to woo applications VARs

Author

Clancy, Heather

Subjects
Strategic Planning, Marketing Strategy, Vertical Market Software, Value-Added Resellers, Microsoft Corp. -- Planning, Microsoft Windows 3.0 (GUI) -- Marketing, Value-added resellers -- Marketing, Vertical markets
Published
1991

39. Vendor addresses Windows segments

Author

Clancy, Heather

Subjects
Product Development, GUI, Market Entry, Marketing Strategy, CA Technologies Inc. -- Product development, Microsoft Windows (GUI), Computer industry -- Marketing, Computer software industry -- Product development
Published
1991

40. Word for Windows to woo WordPerfect users

Author

Clancy, Heather and Darrow, Barbara

Subjects
Marketing Strategy, Beta Testing, Competition, Market Analysis, Word Processing Software, Microsoft Corp. -- Marketing, WordPerfect Corp. -- Product information, Microsoft Word for Windows 2.0 (Word processing software) -- Marketing, WordPerfect for Windows 5.1 (Word processing software) -- Marketing, Word processing software -- Marketing, Computer software industry -- Marketing
Published
1991

41. UNIX sparks growth: VARs, developers eye commercial potential

Author

Clancy, Heather

Subjects
Market Analysis, Office Automation Software, Software Selection, Outlook, Marketing Strategy, Computer Software Industry, Value-Added Resellers, UNIX, Office automation -- Technology application, Unix -- Forecasts and trends, Value-added resellers -- Marketing, Software -- Marketing, Computer software industry -- Marketing
Published
1991

42. Computer Associates strikes back

Author

Clancy, Heather

Subjects
Marketing Strategy, Distribution Management, Computer Software Industry, Vendor Relations, CA Technologies Inc. -- Marketing, Computer software industry -- Marketing
Published
1991

43. Brown-Wagh helps vendors sell hardware: assembles multimedia parts

Author

Clancy, Heather

Subjects
Marketing Strategy, Product Development, Computer Software Industry, Promotion of Product, Multimedia Technology, Brown-Wagh Publishing Inc. -- Marketing, Multimedia technology -- Product development, Distribution channels -- Analysis, Computer software industry -- Product development
Published
1991

44. IBM wins a few in OS/2 battle

Author

Rohm, Wendy Goldman and Clancy, Heather

Subjects
Marketing Strategy, Promotion of Product, Software Selection, Competition, Pricing Policy, Operating System, International Business Machines Corp. -- Marketing, Price Waterhouse and Co., OS/2 2.0 (Operating system) -- Marketing, Microsoft Windows 3.0 (GUI) -- Marketing, Operating systems -- Marketing, Accountants, Computer software industry -- Marketing, Marketing management -- Analysis
Published
1991

46. Windows on Borland

Author

Clancy, Heather

Subjects
Product Development, Application Development Software, Marketing Strategy, Competition, Spreadsheet Software, Borland International Inc. -- Product development, Lotus Development Corp. -- Competitions, ObjectVision (Program development software) -- Product development, Microsoft Windows (GUI)
Published
1991

47. Lucrative liaisons: IBM, Novell battle Microsoft

Author

Clancy, Heather and Rohm, Wendy Goldman

Subjects
Cooperative Agreements, Marketing Strategy, Competition, Open Systems, Operating System, International Business Machines Corp. -- Contracts, Novell Inc. -- Contracts
Published
1991

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