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The article offers information on why library needs social media ambassadors for library's marketing. Topics discussed include marketing strategy of the Austin Public Library (APL), the opening of Austin's new Central Library building and APL subscribes to an email marketing platform such as hashtag and share stories.

The article offers the insights of several executives on email marketing. Topics include triggered messaging in email marketing program, mobile acknowledgement in email marketing strategy, and analytics as a component in email marketing success. Among the executives who provide their views include marketing vice president Linda Vetter of Yes Lifecycle Marketing, chief executive officer (CEO) Greg Grdodian, and chief marketing officer (CMO) Daniel P. Smith of marketing company Outsell LLC.

The article offers information on the expansion and marketing strategy of the online grocer FreshDirect. It states that the facility in South Bronx which is 500-square-foot will serve as FreshDirect's new base of operations to double the size of its business. It mentions that to acquire people to its website, FreshDirect reached consumers via electronic mail (e-mail) and direct mail, the companies mobile application is the major point of contact and offers personalized experience to users.

The article offers the authors' insight on the marketing strategy that can identify target customers and their preferences through multichannel data. They mention that according to Eric Stein, earned value management (EVP) of online solutions at Epsilon, marketing through online and offline channels will draw customers. They say that graphic apparel retailer Johnny Cupcakes uses social networks to trace customers' interests and change in preferences through its product email lists. INSET: 3 Data Do's and Don'ts.

The article focuses on the marketing strategies through email. Topics include use of email for text and social messaging, enhancing the ability of marketers through technological innovations, views of Jonathan Treiber of digital promotions firm RevTrax, on cost effectiveness associated with using email as marketing channel, and ensuring privacy and security through e-mail marketing.

An interview is presented with Tom Cramer, mobile marketing specialist at digital marketing agency Razorfish, on smartphone-friendly email strategy. Topics include image selection for marketing emails aimed at mobile devices versus desktop computers, technical practices for optimizing image effectiveness, and visual connection between email content and company web sites.

If you're not getting the engagement you want from your email marketing campaigns, it's time to reevaluate your tactics. Here are 10 common mistakes you may be making with your industrial marketing emails. [ABSTRACT FROM AUTHOR]

This article offers advice on the do's and dont's of email marketing. The author comments on the importance of developing an effective email marketing strategy, including writing an engaging subject line, using different calls-to-action, and offering a concise message. He also provides a list of mistakes to avoid, such as formatting problems, setting off spam filters, and failing to include an unsubscribe option.

The article discusses the reasons for mails getting ignored by others. Topics discussed include lack of clear, concise, and the eye-catching subject line failing to grab the attention of others, not looking for fresh content on the internet, and the emails not being clean and modern which fails to engage readers whenever they browse their inboxes.

The article discusses the approach of New York-based lingerie retailer Journelle to email marketing. It mentions its implementation of customer relationship management (CRM), inventory management, and order- processing technology NetSuite for customer database creation. It notes the focus of Journelle's marketing strategy on acquisition of new customers and retention of existing ones. It also emphasizes how it personalizes its interaction with customers across online and physical channels.

The article offers information on the eight enemies of a successful email marketing campaign in many companies. These include Unroll.me startup which makes it easy to unsubscribe from emails, the creative lag technology providing tools for triggering retargeting emails based on web, social, and in-store activity, and the lack of proofing and quality control.

The article discusses the author's view on email marketing and key factors to help brands use email marketing to their advantage.

The article offers 10 tips from Kunal Tomar, head of sales for global data analytics company Experian India, for a successfull email marketing campaign which include customer segmentation, responsive emails, and personalization of email message with dynamic content.

The article discusses the challenges for marketers in choosing the most efficient strategies for new customer acquisition. It elaborates the criteria for winning programs including precision, testability, scalability, and measurability. It reveals that the direct marketing industry has created a way to legitimately solve privacy issues, while allowing marketers to use very sophisticated, high-impact options for e-mail-based acquisition programs.

The article discusses the success the electronic mail (email) or inbox marketing strategy, that has been adopted by several salon's who promote their services and offers through this strategy. Topics include keeping the inbox strategy simple in order to be in touch the clients, proofreading emails, and following the online etiquette.

The presents four myths about lead generation. Topics include the insights of Greg Grdodian of marketing solutions company Reach marketing on the need for marketers to define their lead generation strategy before conducting assessment, the views of Quinn Jalli of marketing firm Epsilon about the role of list buying in improving email lists, and the statement of Christopher Lester of marketing software provider Emma on the importance of integrating marketing channels in creating list buys.

The article focuses on the popularity of using email systems in marketing. Topics discussed include the use of emails by marketers to generate revenue, the use of predictive intelligence as the easiest way of incorporating big data in an organization, and the projected growth in using social media channels, including Facebook, by small businesses in 2015.

The article focuses on eight most email marketing myths in business. Discussion of the continued use of email as an effective tool in marketing, which is anticipated to grow to more than 88 billion by 2016, is provided. Overview of the important elements that should be considered when using email as marketing tool is offered.

DESPITE email's LONG-ESTABLISHED ROLE AS A CRITICAL MAR-® I keting channel for publishers, diverse challenges remain and, when it comes to return on investment, uncertainty persists. That's the upshot of an exclusive survey conducted by Folio: and What Counts to better understand publishers' goals, concerns, and tactics as they pertain to email marketing. A total of 151 executives, publishers, marketing directors, and head editors from across the B2B, consumer, and association segments of the magazine industry responded to a 15-question survey, conducted in September, designed to glean some empirical insights into media companies' email marketing objectives, opportunities, and obstacles. [ABSTRACT FROM AUTHOR]

The article focuses on email marketing and marketing automation tool. Topics discussed include use of marketing automation tools in automating email campaigns, role of the automation tools in database marketing, dependency of email marketing on marketing strategies such as data management, and marketing automation and email marketing acting as main components of digital marketing.

The article focuses on the use of marketing metrics in determining the feasibility and profitability of horticulture businesses. Topics discussed include customer analytics surveys, web metrics and marketing channel analytics to determine the good frame of business success. Other topics include the use of online marketing strategies and the use for computational profit methods. The author also offers information on several data collection sites.

The article discusses the use of emojis in product marketing. Topics include the integration of emojis in business transactions as part of the marketing strategy to promote a personalized approach in marketing a particular product to consumers through various messaging mediums like emails and text messaging, and notes the mobile marketing firm Appboy Inc.'s emoji marketing platform which offers emoji-based messages to consumers.

The article discusses the four Ps of marketing which comprise of product, price, place, and promotion. It also offers suggestions to use these concepts to increase revenue through a variety of strategies such as website landing pages, email marketing and social media marketing.