Author: "Lucile Berthomé" / Topic: marketing territorial - Searchworks@Jio Institute Digital Library Search Results

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1. Le jeu Tèrra Aventura et les nudges. Au gré de « l’effet de simple exposition »

Author: Didier TSALA EFFA and Lucile BERTHOMÉ
Subjects: tourisme, nudge, marketing territorial, gamification, biais cognitifs, mode mineur du sens, moralisation, perception immédiate, Social Sciences, Communication. Mass media, P87-96
Published: 2021
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