Search

The article examines how health media in France, such as Santé Magazine and Top Santé, are diversifying their offerings to establish themselves as brands rather than merely publications. It highlights various strategies employed, including special issues, podcasts, and online engagement to attract a broader audience and adapt to changing market conditions.

The article describes four independent advertising agencies in France that has evolved under the leadership of its Chairman Christophe Levyfve and help brands improve people's lives. Topics include MV Groupis a digital marketing agency that operates through its subsidiaries to offer a range of digital marketing services; and CoSpirit Groupe is an award-winning media agency that is working towards a better balance of budgets between national and local advertising.

The article reports that idea came in 2014 while making a career in Bordeaux, at Cdiscount. Topics include considered that she realized that there was a weakness in generating in-store traffic via display as this media was becoming digital but the way of buying remained traditional and had to place an order well in advance.

The article offers information on the continued growth of retail media, which has seen a 15% increase in the first half of 2023, according to the latest E-pub Observatory published by SRI and Udecam. Retail media now accounts for over 11% of total digital advertising investments in France, in the first half of the year.

The article reports on the paper returning in force in the paraphernalia of communication of the companies. It is sending a report by email to a client doesn't ensure that it will be read. In Lyon, France, Thomas Nardone makes the same observation. His agency, Ultramedia, creates content for communities or major accounts such as Societe Generale, Allianz, Pfizer or Euromaster.

The article presents an overview of the main areas in corporate communication where paper support has learned to adapt to survive the digital threat. The corporate journal for employees or customers now finds its place in a mix where the flow information passes through the digital, while the paper brings back.

The article reports that the new advertising formats were adopted by 250 media houses that allow brands to engage in a conversation with mobile users.

The article reports that Julie Lorimy, managing director of the Union of Publishers of the Magazine Press (SEPM), examines the draft law on the fight against waste and the circular economy, currently debated in the French Parliament.

An interview with Stéphane Bodier, Vice-President of media association Alliance pour les chiffres de la presse et des médias (ACPM) is presented. He discussed various topics including declined publishing of periodicals because of increased digitization, percentile of digital sales and number of its subscribers.

The article offers information on the electronic sports association France Esports which was organized for promoting sports through mass media and advertising. It presents views of Fanny Camus-Tournier, director of strategic planning of advertising firm Herezie Group, on electronic sports and electronic broadcasting of the Paris Games Week.