We study aspects of the theory of generalized Kac-Moody Lie algebras (or Borcherds algebras) and their standard modules. It is shown how such an algebra with no mutually orthogonal imaginary simple roots, including Borcherds' Monster Lie algebra $\frak m$, can be naturally constructed from a certain Kac-Moody subalgebra and a module for it. We observe that certain generalized Verma (induced) modules for generalized Kac-Moody algebras are standard modules and hence irreducible. In particular, starting from the moonshine module for the Monster group $M$, we construct a certain $\{frak gl}_2$- and $M$-module, the tensor algebra over which carries a natural structure of irreducible module for $\frak m$, which is realized as an explicitly prescribed $M$-covariant Lie algebra of operators on this tensor algebra. The existence of large free subalgebras of $\frak m$ is further exploited to provide a simplification of Borcherds' proof of the Conway-Norton conjectures for the McKay-Thompson series of the moonshine module. The coefficients of these series are shown to satisfy natural recursion relations (replication formulas) equivalent to, but different from, those obtained by Borcherds., Comment: 32 pages