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Este estudio analiza la plataforma de la serie Dark, una de las últimas apuestas de Netflix para ofrecer contenidos adicionales a los fans de la ficción. Mediante el empleo de la herramienta metodológica del découpage interactivo se profundiza en los distintos elementos narrativos que han permitido elaborar la experiencia interactiva. Se concluye que Dark.Netflix propone una estrategia de amplificación para llevar a cabo la transficción transmedia en el soporte digital que genera un nuevo diálogo narrativo interactivo con los usuarios/seguidores.

Political parties and their candidates use social networks as a new tool for political communication and so the media have also begun to use them in the same context. This article focuses on the analysis of the posts made by the news media on Twitter (tweets) during the week following Mexico’s 2018 elections, based on the informative, secondary and protagonist roles proposed by Vallés (2007), and on the reactions these posts generated on citizens. Content analysis has been performed on a sample of 525 tweets posted by 18 Mexican and international news media organizations. The results show that the three roles that traditional media publications play, according to Vallés (2007), can be extrapolated to the posts they make on Twitter, and that there are differences in the performance of these functions across news media outlets. The main innovation in the use of Twitter by news media is associated to citizens’ feedback (retweets and mentions), which has allowed us to determine that the “protagonist” role is the most commonly played within the political context under study.